The document outlines a marketing campaign called #ChicagoBearsFOW that targets 13-18 year old males, 25-35 year old males and females, and 45-60 year old males and females. It will use the hashtag and segmented Adwords with a budget of $1.5 million total over Google Adwords and employee salaries to increase followers on social media and sales.

1. Kevin Fanning
ADV 420 Fall 2013

2. Background

3. Target Audience
13-18 Year
Old Males
25-35
Year Old
Males & Females
45-60
Year Old
Males & Females

4. The Big Idea
#ChicagoBearsFOW

5. Incentives

6. Tools and Tactics

The “hashtag”

Segmented Adwords

7. Key Performance Indicators
Following Increase
 Google Analytics
 Sales Analysis


8. Budget

Google AdWords: $30,000/month

10 Employees at combined
$750,000 salary

Estimated total of $1.5 million for
an effective campaign

9. Summary

#ChicagoBearsFOW Campaign

Google AdWords