The document outlines the maturation of the Brazilian programmatic advertising market from 2011 to 2015. It shows the growth of advertisers, publishers, platforms and other players on both the buy and sell sides. The market has grown to include major publishers selling inventory through open auctions, preferred deals, and guaranteed sales, along with the rise of demand side platforms, supply side platforms, data management platforms and other technologies.

13. 2011 2012 2014 20152013
Advertisers
Publishers
Buy Side
Platforms,
Hybrids
Pure players (e-tailers, OTAs)
Brandactional players (auto, finance, airlines)
Brand players (CPG, beverages)
Retargeters
DSPs
Ad Exchanges
SSPs
Trading desks
Ad Networks
Sell Side
Platforms
Long Tail
Grandes Publishers (open auction)
Grandes Publishers (preferred deals)
Grandes Publishers (garantido)
MERCADO BRASILEIRO
DMPs
DE PROGRAMÁTICO ESTÁ MATURANDO RÁPIDO