Prezentarea domnului Alexandrescu, ‎Managing Director la INTERACTIONS.

1. ONLINE & DIRECT MARKETING GO WELL
TOGETHER
Adrian Alexandrescu

2. 1. DATA COLLECTING

3. - Dishonest answers when offering an incentive
- Lack of interest to fill-in large questionnaires without an
incentive

4. SOLUTION:
ASK RELEVANT QUESTIONS
AND OBTAINTHE REQUIRED DATA
THE OLD SCHOOL WAY
(E.G. PROFESSION->INCOME)

6. 2. DELIVERING PRODUCT
INFORMATION

7. •Typical solutions: promoters, hangers, leaflets, etc
•Problems: lack of time/ interest from consumers,
budget

8. Did
you
know
that
onions
jam
&
grilled
cheese
is
an
excellent
“delicatesse”?
Neither
did
other
poten=al
buyers...
Have you heard of onions jam?

9. You
are
at
the
shelf,
browsing
through
hundreds
of
products.
When
suddenly
you
see
something
new,
unfamiliar…
it
seems
interes=ng,
but
what
is
it?
What
does
it
do?
What
does
it
taste
like?
If
you
had
the
answers
to
those
ques=ons
maybe
you’d
buy
&
try
it.
Let’s say…

11. 1. G!"# $%&'
(%)*+!
2. S,&* $%&'
,)-+!
3. R+&-!
A*- *). /)0
1*). !

12. It’s
not
just
one
or
two
products.
There
are
tens…
Diversity!

14. 3. NOT ALL CONSUMER
PROMOTIONS HAVETO BE
IDENTICAL

16. DOES IT COST
AS MUCH AS YOU THINK?

17. GUESS THE PRICE,
GET THE PRIZE!
Tell the correct price and you can win 100 RON daily
*if youʼre a fan of our page on Facebook and you win, your prize doubles (correct
implementation of Facebookʼs contest regulations)
Everyday a new product is displayed

20. SIDE EFFECTS
Hundreds of people went to the store each
day to see the real price, in order to make an
exact bet.
And in the process they probably did some
shopping too J

21. Q&A
adrian.alexandrescu@interactions.ro
MULTUMESC!