Adobe Campaign released findings from its third annual consumer email survey, focused on consumers' habits and behavior related to personal and work email. The report surveyed more than 1,000 white-collar workers in Germany
Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers' habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Adobe Campaign released findings from its third annual consumer email survey, focused on consumers' habits and behavior related to personal and work email. The report surveyed more than 1,000 white-collar workers in the United States
Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers' habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Adobe Campaign released findings from its third annual consumer email survey, focused on consumers' habits and behavior related to personal and work email. The report surveyed more than 1,000 white-collar workers in the United States
Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels.
Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.
Matas Pocius - Lietuvos el. pašto rinkodaros tyrimas 2018. Vis dar trypčiojame?Vladas Sapranavicius
El. pašto kanalas pasaulyje pripažintas kaip vienas iš TOP kanalų, generuojančių srautą bei konversijas el. parduotuvėms. Natūraliai kyla klausimas „kaip mes jį išnaudojame Lietuvoje?“. Todėl šiais metais ir vėl atlikome „Lietuvos el. pašto rinkodaros tyrimą“.
Apžvelgsime ir atsakysime: Ar rinkos dalyviai vis dar siunčia tik naujienlaiškius ir nepagalvoja apie automatinius laiškus? Kaip surenkami el. pašto adresai ir kokios priemonės populiariausios? Kaip keitėsi el. parduotuvės ir jų veiksmai po BDAR įsigaliojimo?
Pristatyta el. komercijos konferencijoje "E-komercija '19" 2019-03-19 Vilniuje (https://e-komercija.eu)
The State of Sales Development - Revenue CollectiveElric Legloire
Revenue Collective released our State of Sales Development 2020 Report, powered by Outreach. Topic: the effects of shifting SDR's to remote work, observations and data points on SDR to AE Career Path as well as what MultiChannel Strategies are working for SDR Teams.
Digital Glasgow - Kirkton Avenue ProjectFraser Reid
The Kirkton Avenue project is a joint initiative with the Wheatley Group, BT and the Scottish Government to provide a Wi-Fi solution for a High-rise housing 138 families.
The solution is replicable across portfolio and RSL sector
Webinar - Multichannel Maturometer 2018 results: Key global trendsAcross Health
Questions answered include:
• Did the 20%+ budget increase in 2017 continue in 2018?
• Which channels have reached maturity…and which ones could break out in the next years?
• What are the industry's biggest bottlenecks for adopting digital?
• (How) are key digital capabilities developing versus last year?
• How satisfied is the industry with its digital efforts to date?
For the recorded webinar please visit our website: http://bit.ly/2vC86oc
With support from California Health Care Foundation, earlier this year (2016) Health 2.0 surveyed over 100 small health tech companies to ask their experiences integrating with specific EMR vendors.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
ScottMadden Finance Shared Services Benchmark Highlights 2016ScottMadden, Inc.
ScottMadden and American Productivity & Quality Center (APQC), a benchmarking and best practices research organization, recently joined forces to conduct the second cycle of a unique benchmark study focused exclusively on finance Shared Services Organizations (SSOs). For more information, please visit www.scottmadden.com.
Through every change in marketing technology, the email newsletter has remained one of the most effective tools in the SMB marketer’s kit. Because of its importance, we surveyed 500 U.S. SMB principals to better understand the role email newsletters play in today’s dynamic marketing environment.
In this SlideShare you’ll learn:
• How SMBs rate their business outlook and challenges
• The formats and topics SMBs are most interested in
• Which industries SMBs most want email newsletters from, and from which they’re already subscribed
• The content mix they prefer
• Where SMBs are most likely to subscribe to an email newsletter
• What gets SMBs to forward an email newsletter to colleagues
• The effect of an email newsletter program on awareness, brand perception and purchase propensity
You’ll get valuable insights to put to work right away in your SMB email newsletter program.
The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives
This survey was conducted among 18-49 years old of 672 samples in 2020 February
Descriptive statistics and analytics about human resources with in-depth look into turnover rate:
- annually / monthly
- among new hires
- among different types of employees (age groups, generation type, education, qualification etc.)
Build a Winning Conversion Optimization StrategySavage Marketing
By Srikant Kotapalli – VWO
AB Testing has traditionally been one of the most commonly used methods to boost conversion rates. Many marketers have since used it tactically, that gets them some early wins but are unable to convert it into repeatable success. Building an effective optimization strategy needs an in-depth understanding of user behaviour, adopting a structured framework and constantly measuring and improving upon the results. This session will walk you through everything you need to know to transform your AB testing into a winning optimization engine.
Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels.
Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.
Matas Pocius - Lietuvos el. pašto rinkodaros tyrimas 2018. Vis dar trypčiojame?Vladas Sapranavicius
El. pašto kanalas pasaulyje pripažintas kaip vienas iš TOP kanalų, generuojančių srautą bei konversijas el. parduotuvėms. Natūraliai kyla klausimas „kaip mes jį išnaudojame Lietuvoje?“. Todėl šiais metais ir vėl atlikome „Lietuvos el. pašto rinkodaros tyrimą“.
Apžvelgsime ir atsakysime: Ar rinkos dalyviai vis dar siunčia tik naujienlaiškius ir nepagalvoja apie automatinius laiškus? Kaip surenkami el. pašto adresai ir kokios priemonės populiariausios? Kaip keitėsi el. parduotuvės ir jų veiksmai po BDAR įsigaliojimo?
Pristatyta el. komercijos konferencijoje "E-komercija '19" 2019-03-19 Vilniuje (https://e-komercija.eu)
The State of Sales Development - Revenue CollectiveElric Legloire
Revenue Collective released our State of Sales Development 2020 Report, powered by Outreach. Topic: the effects of shifting SDR's to remote work, observations and data points on SDR to AE Career Path as well as what MultiChannel Strategies are working for SDR Teams.
Digital Glasgow - Kirkton Avenue ProjectFraser Reid
The Kirkton Avenue project is a joint initiative with the Wheatley Group, BT and the Scottish Government to provide a Wi-Fi solution for a High-rise housing 138 families.
The solution is replicable across portfolio and RSL sector
Webinar - Multichannel Maturometer 2018 results: Key global trendsAcross Health
Questions answered include:
• Did the 20%+ budget increase in 2017 continue in 2018?
• Which channels have reached maturity…and which ones could break out in the next years?
• What are the industry's biggest bottlenecks for adopting digital?
• (How) are key digital capabilities developing versus last year?
• How satisfied is the industry with its digital efforts to date?
For the recorded webinar please visit our website: http://bit.ly/2vC86oc
With support from California Health Care Foundation, earlier this year (2016) Health 2.0 surveyed over 100 small health tech companies to ask their experiences integrating with specific EMR vendors.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
ScottMadden Finance Shared Services Benchmark Highlights 2016ScottMadden, Inc.
ScottMadden and American Productivity & Quality Center (APQC), a benchmarking and best practices research organization, recently joined forces to conduct the second cycle of a unique benchmark study focused exclusively on finance Shared Services Organizations (SSOs). For more information, please visit www.scottmadden.com.
Through every change in marketing technology, the email newsletter has remained one of the most effective tools in the SMB marketer’s kit. Because of its importance, we surveyed 500 U.S. SMB principals to better understand the role email newsletters play in today’s dynamic marketing environment.
In this SlideShare you’ll learn:
• How SMBs rate their business outlook and challenges
• The formats and topics SMBs are most interested in
• Which industries SMBs most want email newsletters from, and from which they’re already subscribed
• The content mix they prefer
• Where SMBs are most likely to subscribe to an email newsletter
• What gets SMBs to forward an email newsletter to colleagues
• The effect of an email newsletter program on awareness, brand perception and purchase propensity
You’ll get valuable insights to put to work right away in your SMB email newsletter program.
The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives
This survey was conducted among 18-49 years old of 672 samples in 2020 February
Descriptive statistics and analytics about human resources with in-depth look into turnover rate:
- annually / monthly
- among new hires
- among different types of employees (age groups, generation type, education, qualification etc.)
Build a Winning Conversion Optimization StrategySavage Marketing
By Srikant Kotapalli – VWO
AB Testing has traditionally been one of the most commonly used methods to boost conversion rates. Many marketers have since used it tactically, that gets them some early wins but are unable to convert it into repeatable success. Building an effective optimization strategy needs an in-depth understanding of user behaviour, adopting a structured framework and constantly measuring and improving upon the results. This session will walk you through everything you need to know to transform your AB testing into a winning optimization engine.
Similar to Adobe Study "E-Mail Use 2017" in Germany (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
7. 10%
22%
32%
31%
6%
18 to 24
25 to 34
35 to 49
50 to 64
65 or above
Age
Yes
20%
No
80%
Work in technology industry*
50%
27%
18%
4%
Never, come to the
office everyday
A few days a month as
schedule permits
On a regular basis
All the time, I never go
to the office
Percentage of Time Working Remotely
Male
50%
Female
50%
Other
<1%
Gender
Base: All respondents (1,016)
s1 -- What is your gender? (not including those who said prefer not to answer base: 3,024)
s2 -- How old are you?;
s4 -- Do you work in the technology industry? *note data has been weighted to previous year’s proportions
s6 -- What percentage of your work time is spent working remotely (meaning outside the office)?
Significantly higher than 2016
Significantly lower than 2016i
h
h
8.
9. Base: All respondents (1,016)
q1 -- While at work, how often do you typically check your personal email in a given day?
q2 -- Outside of normal work hours, how often do you check your work email in a given day?
16% 32% D
43% E 35%
16% 12%
12% 11%
14% E 10%
13% 20% D
55% 53%
15% 11%
9% 9%
7% 7%
21% 21% 26%
49% C 38% 38%
16% 17% 12%
7% 9% 13%
7% 15% A 11%
12% 14% 18%
61% B 49% 55%
17% 18% C 11%
6% 12% A 8%
3% 6% 8% A
Significantly higher than 2016
Significantly lower than 2016i
h
h
10.
17%
80%
4%
Frequency of email checking in general
Base: All respondents (1,016)
q3 -- How would you characterize your frequency of email checking in general?
(D) (E)
18% 16%
79% 80%
3% 5%
18 to 24 25 to 34 35+
(A) (B) (C)
15% 26% AC 14%
81% B 70% 82% B
4% 4% 4%
Significantly higher than 2016
Significantly lower than 2016i
h
11. 56% 53%
24% 21%
12% 15%
4% 5%
5% 6%
76% 74%
14% 13%
5% 7%
2% 3%
3% 2%
49% 44% 58% B
25% 26% 21%
15% 17% 12%
6% 6% 4%
4% 7% 5%
68% 71% 78% A
19% 15% 12%
7% 7% 5%
4% 3% 3%
2% 4% 2%
h
i i
i
i
i
Significantly higher than 2016
Significantly lower than 2016i
h
Base: All respondents (1,016)
q4a -- Please estimate the total number of hours and minutes per weekday you spend checking your work email
q4b -- Please estimate the total number of hours and minutes per weekday you spend checking your personal email
*Note only hours are shown, minutes are not included in this result.
12.
13%
24%
22%
42%
Length of time before checking email after you wake up on a work day
Base: All respondents (1,016)
q5 -- It's a workday, and you've just woken up. How long does it typically take you to check your work or personal email after you wake up?
(D) (E)
12% 13%
25% 23%
26% E 18%
37% 46% D
18 to 24 25 to 34 35+
(A) (B) (C)
28% C 20% C 8%
19% 28% 24%
18% 18% 23%
35% 34% 45% B
h
Significantly higher than 2016
Significantly lower than 2016i
h
13.
48%
37%
32%
32%
27%
19%
19%
18%
14%
11%
7%
3%
18%
Situations where email has been checked in the past month
Base: All respondents (1,016)
q10 -- In the last month, during which situations have you checked your email? (Multi-response)
(D) (E)
44% 52% D
39% 37%
28% 37% D
33% 30%
27% 28%
22% E 15%
19% 18%
17% 19%
14% 15%
12% 10%
8% 6%
3% 3%
17% 19%
18 to 24 25 to 34 35+
(A) (B) (C)
46% 51% 48%
34% 36% 39%
60% C 49% C 23%
45% C 38% C 28%
32% 31% 26%
22% 28% C 15%
29% C 28% C 14%
37% C 31% C 11%
12% 18% 13%
12% 17% C 8%
9% 12% C 4%
1% 8% AC 1%
9% 9% 22% AB
Significantly higher than 2016
Significantly lower than 2016i
h
14.
45%
19%
22%
11%
2%
Frequency of checking work emails on vacation
Base: All respondents (1,016)
q26 -- While on vacation, how often do you check your work email?
(D) (E)
35% 55% D
21% E 16%
27% E 18%
13% 10%
3% 2%
18 to 24 25 to 34 35+
(A) (B) (C)
37% 43% 47%
33% BC 20% 16%
21% 24% 22%
8% 12% 12%
1% 2% 3%
Significantly higher than 2016
Significantly lower than 2016i
h
h
i
15.
Devices used to regularly check email
Base: All respondents (1,016)
q7 -- On which of the following devices do you regularly check email? (Multi-response)
(D) (E)
85% E 80%
70% 69%
25% 21%
1% 1%
1% 1%
18 to 24 25 to 34 35+
(A) (B) (C)
74% 80% 84% A
88% C 80% C 64%
16% 25% 24%
1% 2% 1%
0% 1% 1% A
i
Significantly higher than 2016
Significantly lower than 2016i
h
16. Base: All respondents (1,016)
q7a -- What is your primary device type for checking work email?
q7b -- What is your primary device type for checking personal email?
75% 73%
20% 24%
5% 4%
0% 0%
0% 0%
55% E 45%
38% 49% D
7% 5%
0% 0%
0% 0%
59% 70% 77% AB
35% C 26% C 19%
6% 4% 4%
0% 0% 0%
0% 0% 0%
24% 35% 58% AB
74% BC 59% C 35%
2% 6% 7% A
0% 0% 0%
0% 0% 0%
h
h
Significantly higher than 2016
Significantly lower than 2016i
h
i
17. 5% 7%
6% 4%
10% 8%
14% 12%
22% E 17%
42% 52% D
11% 11%
10% 9%
22% 18%
22% 28% D
15% 13%
20% 21%
8% 6% 6%
8% 5% 5%
11% 13% C 8%
8% 17% A 12%
14% 21% 19%
50% B 37% 50% B
9% 14% 11%
12% 15% C 7%
28% C 25% C 17%
29% 26% 24%
4% 11% A 17% AB
17% B 9% 24% B
Base: All respondents (1,016)
q39a -- What percentage of emails received do you open?
18. 4% 6%
7% E 4%
14% E 9%
18% 17%
16% 18%
41% 46%
12% 14%
8% 9%
25% 22%
21% 25%
11% 12%
23% E 17%
4% 5% 6%
9% 6% 4%
11% 16% C 10%
9% 20% A 18% A
13% 17% 18%
53% B 36% 44% B
17% 16% 12%
19% C 12% C 7%
26% 25% 23%
14% 24% A 23% A
8% 9% 13% B
15% 14% 22% B
Base: All respondents (1,016)
q39b -- Of those emails you open, what percentage do you actually read?
19. 48% 51%
30% E 24%
17% 19%
3% 3%
2% 3%
51% 49%
21% 17%
25% 30%
2% 3%
1% 2%
40% 42% 53% AB
24% 23% 28%
26% C 26% C 15%
4% 4% 2%
5% 4% C 1%
43% 46% 52%
15% 14% 21% B
31% 33% C 25%
6% 4% C 1%
5% C 2% 0%
Base: All respondents (1,016)
q38 -- Which emotion do you most often feel when you check your?
20. 33%
Base: All respondents (1,016)
q9a -- Looking ahead at the next two years, which best describes how you see your use of work email changing?
q9b -- Looking ahead at the next two years, which best describes how you see your use of personal email changing?
13% 10%
52% 58% D
35% 32%
11% 11%
62% 66%
27% 23%
11% 16% C 11%
54% 45% 58% B
35% 39% C 31%
16% 16% C 9%
56% 57% 67% AB
27% 28% 24%
i
h
Significantly higher than 2016
Significantly lower than 2016i
h
21. 46%
28%
23%
14%
Reactions to the idea of “inbox-zero”
80% C 73% C 65%
45% 39% 48% B
35% 33% C 26%
29% 25% 21%
14% 11% 15%
No; 32%
Yes;
68%
Getting to “inbox-zero”
72% E 64%
46% 45%
28% 28%
21% 24%
16% E 12%
Base: All respondents (1,016)
q48 -- Getting to “inbox zero” is defined as acting on every email as it comes in to move it out of your inbox immediately (delete, respond, or
delegate). Is that something you currently do?
q49 -- What is your reaction to the idea of “inbox zero”'
22.
23.
Communication methods with colleagues at work used regularly
Base: All respondents (1,016)
q40 -- Today, which of the following communication methods do you use regularly to interact with colleagues at work? (multi)
(D) (E)
78% 80%
81% E 75%
81% E 74%
36% 32%
23% E 11%
14% E 8%
12% 9%
1% 3%
18 to 24 25 to 34 35+
(A) (B) (C)
69% 76% 81% A
74% 76% 79%
76% 73% 79%
43% C 41% C 30%
12% 18% 17%
15% 14% 10%
14% 17% C 8%
1% 1% 3%
24.
Preferred method of communication with work colleagues
Base: All respondents (1,016)
q17 -- Today, how do you prefer to communicate with your work colleagues?
(D) (E)
43% 49%
22% 20%
19% 17%
7% 8%
4% 2%
3% E 1%
2% 1%
0% 1% D
18 to 24 25 to 34 35+
(A) (B) (C)
26% 39% A 51% AB
26% 22% 20%
20% 15% 19%
19% C 11% C 5%
2% 6% C 2%
4% 4% C 1%
2% 2% 1%
0% 0% 1% A
h
i
Significantly higher than 2016
Significantly lower than 2016i
h
25.
Your company’s primary communication tool
Base: All respondents (1,016)
q41 -- What is your company's primary communication tool?
(D) (E)
35% 35%
27% 29%
25% 28%
7% E 4%
5% E 2%
2% 3%
0% 0%
18 to 24 25 to 34 35+
(A) (B) (C)
36% 33% 36%
20% 24% 30% A
28% 25% 27%
7% 7% 4%
5% 6% C 2%
5% C 5% C 1%
0% 0% 0%
26.
38%
26%
22%
8%
4%
2%
0%
Communication method likely to use
Base: All respondents (1,016)
q42 -- Which of the following communication methods are you most likely to use to communicate with a work colleague about a quick question?
(D) (E)
37% 38%
25% 26%
20% 25%
10% E 6%
5% E 2%
2% 2%
0% 0%
18 to 24 25 to 34 35+
(A) (B) (C)
36% 31% 40% B
17% 28% A 26% A
25% 20% 22%
15% C 12% C 6%
3% 4% 4%
4% 5% C 1%
0% 0% 0%
29.
31%
14%
10%
10%
4%
4%
26%
Which of the following has most improved your email experience
in the last few years?
Base: All respondents (1,016)
q43 -- Which of the following has most improved your email experience in the last few years?
(D) (E)
33% 29%
15% 13%
11% 10%
10% 11%
5% E 3%
4% 3%
22% 31% D
18 to 24 25 to 34 35+
(A) (B) (C)
24% 27% 33% A
15% 21% C 12%
15% 13% 9%
23% BC 11% 8%
6% 7% C 3%
5% 5% 3%
11% 16% 32% AB
30.
30%
27%
18%
11%
9%
5%
Communication method has innovated the most
over the last five years
Base: All respondents (1,016)
q46 -- Which of the following communications methods has innovated the most over the last five years?
(D) (E)
31% 28%
23% 30% D
18% 19%
12% 10%
10% 8%
6% 5%
18 to 24 25 to 34 35+
(A) (B) (C)
24% 28% 31%
15% 25% A 29% A
21% 16% 19%
23% C 14% C 8%
7% 11% 9%
9% 6% 5%
31.
64%
17%
5%
5%
5%
3%
1%
* Chatbots was a new level in 2017.
Base: All respondents (1,016)
q37 -- When it comes to receiving offers from marketers, how do you prefer to be contacted by brands?
(D) (E)
62% 66%
18% 16%
6% 4%
5% 5%
4% 5%
3% 3%
2% E 0%
18 to 24 25 to 34 35+
(A) (B) (C)
46% 62% A 68% A
11% 16% 18%
12% BC 5% 4%
11% BC 4% 4%
13% C 6% 3%
3% 6% C 2%
3% 1% 1%
i
h
i
i
Significantly higher than 2016
Significantly lower than 2016i
h
32.
60%
14%
11%
7%
5%
2%
If you could change one thing about the emails you get from brands
what would it be?
Base: All respondents (1,016)
q44 -- If you could change one thing about the emails you get from brands what would it be?
(D) (E)
56% 65% D
16% 13%
13% 10%
8% 7%
6% 4%
2% 2%
18 to 24 25 to 34 35+
(A) (B) (C)
58% 57% 62%
15% 15% 14%
10% 12% 11%
9% 11% C 6%
7% 6% 4%
0% 0% 2% AB
33.
31%
28%
23%
18%
When it comes to the marketing emails you receive from brands, what
role does email typically play in your purchase process? (D) (E)
27% 35% D
29% 26%
25% 21%
19% 17%
18 to 24 25 to 34 35+
(A) (B) (C)
26% 31% 32%
24% 27% 28%
20% 24% 24%
30% BC 18% 16%
Base: All respondents (1,016)
q47 -- When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?
34.
22%
18%
18%
17%
13%
6%
2%
4%
Most annoying thing when reading email from a brand on a smartphone
* Unattractive design was a new level in 2017.
Base: All respondents (1,016)
q33 -- What's the most annoying thing when reading email from a brand on your smartphone?
(D) (E)
21% 24%
20% 17%
20% 16%
17% 17%
10% 15% D
5% 6%
4% E 1%
4% 4%
18 to 24 25 to 34 35+
(A) (B) (C)
21% 20% 23%
18% 21% 17%
16% 16% 19%
8% 9% 21% AB
17% 17% C 10%
12% C 10% C 4%
6% 4% C 1%
1% 1% 5% AB
Significantly higher than 2016
Significantly lower than 2016i
h
h
i
i
35.
41%
33%
21%
21%
16%
15%
9%
5%
5%
1%
8%
Most annoying thing when receiving an email offer from a marketer
Base: All respondents (1,016)
q34 -- When you receive an email offer from a marketer, which of the following is most annoying? (Multi-response: select up to 3)
(D) (E)
40% 43%
34% 31%
23% 20%
21% 22%
16% 15%
16% 14%
11% 8%
6% 5%
6% 5%
1% 1%
6% 9% D
18 to 24 25 to 34 35+
(A) (B) (C)
39% 43% 41%
33% 30% 34%
21% 21% 21%
22% 16% 23% B
16% 17% 15%
19% 17% 14%
10% 12% 9%
6% 8% 5%
9% 7% 5%
0% 1% 1% A
2% 7% A 9% A
Significantly higher than 2016
Significantly lower than 2016i
h
h
36.
Base: All respondents (1,016)
q50 -- What is your desired email frequency for brands you care about?
11% E 7%
34% E 25%
55% 68% D
11% E 7%
38% 38%
52% 55%
7% 5%
20% 16%
73% 79% D
7% 4%
26% 27%
67% 69%
17% C 15% C 6%
39% C 30% 28%
44% 55% 66% AB
19% C 13% C 6%
42% 40% 37%
39% 47% 57% AB
11% C 9% C 4%
29% C 23% C 15%
60% 67% 81% AB
13% C 9% C 3%
35% 25% 26%
52% 65% A 71% A
37.
38%
29%
26%
7%
Most interested in receiving from brand
Base: All respondents (1,016)
q51 -- For the brands you care about, which of following are you most interested in getting from them?
(D) (E)
39% 37%
27% 30%
27% 25%
7% 7%
18 to 24 25 to 34 35+
(A) (B) (C)
29% 33% 41% AB
38% C 30% 27%
26% 23% 27%
7% 13% C 5%
38.
How important is it that brands customize their communication with
you as an individual?
Base: All respondents (1,016)
q52 -- On the following scale, how important is it that brands customize their communication with you as an individual?
(D) (E)
11% 10%
11% 12%
34% 38%
29% 25%
15% 15%
18 to 24 25 to 34 35+
(A) (B) (C)
11% 8% 11%
12% 15% 10%
29% 35% 38%
33% 29% 26%
15% 13% 15%
39.
35%
23%
18%
14%
10%
The most frustrating way brands lack
personalization in your emails (D) (E)
37% 34%
24% 22%
16% 20%
15% 13%
9% 11%
18 to 24 25 to 34 35+
(A) (B) (C)
29% 29% 38% B
26% 25% 22%
18% 16% 19%
14% 16% 13%
12% 13% 9%
Base: All respondents (1,016)
q53 -- What of the following is the most frustrating way brands lack personalization in their emails?
40.
41. 44% 46% 50% 49% 49%
20% 15% 25% B 22% 24%
13% 13% 10% 9% 12%
7% 12% C 5% 8% 6%
5% 6% 6% 8% E 4%
8% C 5% C 2% 3% 3%
2% 3% 2% 2% 2%
40% 31% 43% B 40% 41%
27% 39% A 37% A 34% 39%
11% 9% 10% 11% 9%
10% 8% 5% 6% 6%
3% 4% 2% 3% 1%
6% 5% C 2% 4% 2%
3% 4% C 1% 2% 2%
Base: All respondents (1,016)
q45 --
42. 21% 26% 29% 28% 27%
45% 43% 51% B 45% 52% D
13% 8% 9% 10% 9%
9% 5% 4% 5% 4%
6% 10% C 5% 7% 5%
2% 4% C 1% 2% E 1%
3% 4% 1% 2% 2%
15% 24% 20% 21% 21%
27% 20% 20% 17% 24% D
36% 33% 49% AB 44% 43%
14% 14% C 8% 11% 8%
1% 2% 1% 2% 1%
6% 4% 1% 3% 1%
1% 4% C 1% 2% 1%
Base: All respondents (1,016)
q45 --
43. 22% 24% 21% 21% 23%
32% 39% 47% AB 41% 47% D
28% 19% 20% 21% 20%
8% 5% 4% 6% E 3%
5% 8% 5% 7% 5%
3% 4% 2% 3% 2%
2% 2% 1% 2% 1%
22% 24% 26% 24% 26%
56% 52% 53% 48% 58% D
17% 14% 16% 19% E 13%
0% 5% A 2% A 4% E 1%
1% 2% 2% 3% E 1%
3% 2% 0% 1% 1%
0% 2% A 1% 1% 1%
Base: All respondents (1,016)
q45 --
44. 19% 21% 17% 17% 20%
62% 65% 78% AB 72% 76%
11% C 6% 3% 7% E 2%
3% 4% C 0% 2% 1%
2% 2% 0% 1% 1%
0% 1% 0% 0% 0%
2% 1% 1% 1% 1%
Base: All respondents (1,016)
q45 --