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UK MBB Market
in LTE environment
September 2013
Adnan Salkic
UK	Market	2013-2018
UK	Telcos	
4G	-Britain
MNOs	Strategy	and	Challenges
LTE	Market	Trends	
Services	Scenarios	
Technology	Analysis	Overview
Services	in	UK	(	Vodafone,	Teelfonica	O2,	EE)
Service	Scenarios	and	Applications
EE	Strategy	for	LTE	Services
Market	Model
Target	Services
Branding	&	Pricing	
Summary
2
Adnan	Salkic,	September	2013
§ Population	63		millions	with	0.8	% of	growth
§ One	of	the	most	advanced	and	competitive	mobile	markets	in	the	world
§ Active	mobile	subscribers 82		m,	3G	subscribers		40	m,	LTE subscribers	
1.5	m.	 Phone	penetration	122	%.
§ UK
 mobile	annual	revenue		GBR	15.5	Bn	with	financial	sustainability	of	
service	(5%	to	10% )EBIT	margin
§ 5		million	businesses	in	the	UK	alone	where	MNOs	see	M2M as	
opportunity	for	revenue	growt
§ With	LTE	network	the	mobile	services	are	gaming,	mobile	adverts,	
mobile	vide/TV,	social	networking,	mobile	music
subscribers	forecasting	in	millions	
UK	Market	- Telcos
3
Adnan	Salkic,	September	2013
UK	Market	- 4G	BRITAIN	in	September	2013		
As	the	first	national	4G	operator, EEalready	has	
105 4GEE	towns	and	cities.
EE	leads	Europe	with	1	million LTE	subscribers
Vodafonehas	launched	with	one	city.
O2 with	three	cities. After	the	initial	5	million
people	covered	at	launch	it	aims	to	make	4G	
available	to	an	additional	two	million	people	per	
month.
EE	4GEE	doubled	the	data	speed	in		20 towns	and	
cities
EE	4GEE	services	are	planed		in	120 towns	and	
cities	by	the	end	of	2013.
O2	and	Vodafone	both	plan	to	offer	4G	services	in		
13	cities	and	towns	by	end	of	the	year
4
Adnan	Salkic,	September	2013
2G
Thank	you
Adnan	Salkic
3G
LTE
LTE								
e
e

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Adnan salkic uk lte market sept 2013 f