The document discusses the benefits and importance of teamwork in the workplace. It notes that teamwork allows for shared workloads, building bonds between employees, increased work pace, reduced risks, learning opportunities, and mutual creativity which leads to first-rate output, job satisfaction, mutual organizational interests, and an improved overall reputation for the organization. Successful teamwork is built on trust and accountability between team members. The document provides guidelines for defining duties and expectations, setting time commitments, providing feedback and advice, and recognizing accomplishments to facilitate effective teamwork.
The document discusses the benefits and importance of teamwork in the workplace. It notes that teamwork allows for shared workloads, building bonds between employees, increased work pace, reduced risks, learning opportunities, and mutual creativity which leads to first-rate output, job satisfaction, mutual organizational interests, and an improved overall reputation for the organization. Successful teamwork is built on trust and accountability between team members. The document provides guidelines for defining duties and expectations, setting time commitments, providing feedback and advice, and recognizing accomplishments to facilitate effective teamwork.
The patients organization UCAB ran a successful PR campaign that pressured the Ukrainian government to provide treatment for hepatitis C patients using state funds. They staged a protest where 100 patients lined up with bags on their heads to represent being "condemned" without treatment. This received significant media coverage and international attention. In response, the Prime Minister allocated funds and the government adopted a state program to combat viral hepatitis. Pharmaceutical companies also agreed to reduce prices. Over 33 million hryvnia was procured to treat more patients for hepatitis C using state funds.
The PR/BTL/EVENT/ART company "VAVILON" founded the private chamber orchestra "New Era Orchestra" to popularize classical music in Ukraine through 100 concerts over 7 years, introducing Ukrainian audiences to over 100 licensed and original musical works and collaborating with international artists to promote high musical standards and values.
Promoting Ukraine to the World Through Art Perspective UkrAPR
1) The document summarizes a PR campaign to promote an exhibition of sculptures by Ukrainian Baroque artist Johann Georg Pinzel at the Louvre museum in Paris.
2) Over 30 of Pinzel's sculptures from churches and museums in Ukraine and Europe were displayed in the Louvre from November 2012 to February 2013, introducing Ukrainian sculpture to an international audience.
3) The PR campaign objectives were to engage the international community in Ukrainian culture and bring positive attention to Ukraine through media coverage of the historic Pinzel exhibition at the world's largest museum.
The patients organization UCAB ran a successful PR campaign that pressured the Ukrainian government to provide treatment for hepatitis C patients using state funds. They staged a protest where 100 patients lined up with bags on their heads to represent being "condemned" without treatment. This received significant media coverage and international attention. In response, the Prime Minister allocated funds and the government adopted a state program for combating viral hepatitis. Pharmaceutical companies also agreed to reduce prices. Over 33 million hryvnia was procured to treat more patients for hepatitis C using state funds.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The "Strategiya" MBA centre saw its student numbers decrease 3-fold after the economic crisis. To address this, the PR agency "Defense" proposed creating an online expert community called "Biznes Liga" to engage the MBA centre's alumni and students. Through monthly quizzes on business topics, over 50 alumni provided input that was compiled into economic overviews published in local media, reaching over 60,000 people. This increased awareness of the MBA centre while providing relevant market information lacking for local businesses. Participating alumni found the quizzes valuable for sharing opinions and gaining new market insights. The campaign significantly grew the MBA centre's media coverage and contacts over 6 months.
The mobile library project was created by MEX Advertising for MTS Ukraine to present the mobile operator as an innovative and socially responsible company aimed at improving education and culture. The project involved creating a free mobile e-library with over 500 e-books accessible via QR codes on bookshelves placed in central squares in Kiev, Lviv, Odessa, Vinnitsa, and Zitomir. During the first month, the mobile library had over 500,000 visitors who downloaded 50,000 books, and received 212 free media placements.
The document summarizes a national contest in Ukraine called "Business Talent of Ukraine" for female business owners of micro and small businesses. According to statistics, 42% of Ukraine's population is female, with 36% between ages 25-45. However, only 27% of entrepreneurs in Ukraine are women compared to 74% men, likely due to a lack of positive examples, knowledge, and skills. The contest aims to address this issue by honoring women in categories like socially responsible business and work-life balance. It generated over 3 million information contacts and hundreds of conference participants, helping to recognize female business talent in Ukraine.
The patients organization UCAB ran a successful PR campaign that pressured the Ukrainian government to provide treatment for hepatitis C patients using state funds. They staged a protest where 100 patients lined up with bags on their heads to represent being "condemned" without treatment. This received significant media coverage and international attention. In response, the Prime Minister allocated funds and the government adopted a state program to combat viral hepatitis. Pharmaceutical companies also agreed to reduce prices. Over 33 million hryvnia was procured to treat more patients for hepatitis C using state funds.
The PR/BTL/EVENT/ART company "VAVILON" founded the private chamber orchestra "New Era Orchestra" to popularize classical music in Ukraine through 100 concerts over 7 years, introducing Ukrainian audiences to over 100 licensed and original musical works and collaborating with international artists to promote high musical standards and values.
Promoting Ukraine to the World Through Art Perspective UkrAPR
1) The document summarizes a PR campaign to promote an exhibition of sculptures by Ukrainian Baroque artist Johann Georg Pinzel at the Louvre museum in Paris.
2) Over 30 of Pinzel's sculptures from churches and museums in Ukraine and Europe were displayed in the Louvre from November 2012 to February 2013, introducing Ukrainian sculpture to an international audience.
3) The PR campaign objectives were to engage the international community in Ukrainian culture and bring positive attention to Ukraine through media coverage of the historic Pinzel exhibition at the world's largest museum.
The patients organization UCAB ran a successful PR campaign that pressured the Ukrainian government to provide treatment for hepatitis C patients using state funds. They staged a protest where 100 patients lined up with bags on their heads to represent being "condemned" without treatment. This received significant media coverage and international attention. In response, the Prime Minister allocated funds and the government adopted a state program for combating viral hepatitis. Pharmaceutical companies also agreed to reduce prices. Over 33 million hryvnia was procured to treat more patients for hepatitis C using state funds.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The "Strategiya" MBA centre saw its student numbers decrease 3-fold after the economic crisis. To address this, the PR agency "Defense" proposed creating an online expert community called "Biznes Liga" to engage the MBA centre's alumni and students. Through monthly quizzes on business topics, over 50 alumni provided input that was compiled into economic overviews published in local media, reaching over 60,000 people. This increased awareness of the MBA centre while providing relevant market information lacking for local businesses. Participating alumni found the quizzes valuable for sharing opinions and gaining new market insights. The campaign significantly grew the MBA centre's media coverage and contacts over 6 months.
The mobile library project was created by MEX Advertising for MTS Ukraine to present the mobile operator as an innovative and socially responsible company aimed at improving education and culture. The project involved creating a free mobile e-library with over 500 e-books accessible via QR codes on bookshelves placed in central squares in Kiev, Lviv, Odessa, Vinnitsa, and Zitomir. During the first month, the mobile library had over 500,000 visitors who downloaded 50,000 books, and received 212 free media placements.
The document summarizes a national contest in Ukraine called "Business Talent of Ukraine" for female business owners of micro and small businesses. According to statistics, 42% of Ukraine's population is female, with 36% between ages 25-45. However, only 27% of entrepreneurs in Ukraine are women compared to 74% men, likely due to a lack of positive examples, knowledge, and skills. The contest aims to address this issue by honoring women in categories like socially responsible business and work-life balance. It generated over 3 million information contacts and hundreds of conference participants, helping to recognize female business talent in Ukraine.
2. adidas Командний Футбол
Цілі:
• Запустити adidas Командний Футбол: новий тип футболу на
основі навчальної програми, який базується на навчальному
посібнику, що доступний у школах
• Створити максимальне національне висвітлення та покриття
ініціативи adidas через сильну картинку, що супроводжує
історію із додаванням editorial матеріалів для бренду
(забезпечити, щоб adidas Командний Футбол не загубилась у
історії Бекхема)
3. adidas Командний Футбол
Стратегія
• H&K позиціонували Девіда Бекхема як амбасадора
Командного Футболу на презентації проекту в головному
офісі adidas
• Було здійснено позиціонування Командного Футболу та
розроблено повідомлення для adidas з урахуванням
ставлення медіа до бренду та шкіл
• Медіа стратегія була розроблена, щоб упевнитись, що
спортивні репортери (пріоритетами яких не був ні adidas,
ні Командний Футбол) отримували достатньо уваги,
проте пріоритет надавався саме репортерам у сфері
освіти, а також фотографам та ТВ.
• Контрольована комунікація посилювалась через відео-
презентацію, інтерв’ю з Девідом Бекхемом у Рея Стабса
на BBC Football Focus та фотосесію Бекхема з дітьми
місцевих шкіл.
4. adidas Командний Футбол
Результати
• Головний меседж був розповсюджений через наступні
джерела:
• The Mirror, The Daily Mail, The Express, The Star, The News
of the World, The Independent, the Daily Telegraph
• Sky Sports, Granada tonight, Football Focus, Newsround і
BBC GMR
• Регіональні медіа, включаючи Metro, Manchester Evening
News, Newcastle Evening Chronicle
5. adidas Командний Футбол
Переваги H&K
• Налагоджені контакти із всіма ключовими медіа:
спортивними, features та новинними
• Розуміння потреб медіа (спорт vs features, друк vs
телетрансляція) та розробка стратегії, що максимізує
всі зусилля
• Ідентифікація всіх гострих точок медіа та оцінка
потенційних проблем, що супроводжувалась активною
підготовкою та плануванням питань та відповідей
• Креативний підхід до запуску