Killer Titles
Using Entitlement: A tool for promoting discussion around the
relationships between a research paper's content, citations,
abstract and title

Dr Viccy Adams - Leverhulme Trust Writer in Residence at the School of
Informatics, Edinburgh University

Clare Llewellyn - PhD Student, School of Informatics, Edinburgh University
Why is a title important?
• Signpost
• Hook
• Name
How to Build an
 Automatic Title
 Generator?
•   Investigate general title structure
•   Investigate titles in the Computer Science domain
•   Build a rule based text generator (or borrow one)
•   Use a grading system to score title produced
Title Investigation
3 main types of title:
Declarative
"Adipose gene expression prior to wait loss can differentiate
and weakly predict dietary response"
Descriptive / neutral
"A worldwide phylogeography for the human X chromosome"
Interrogative
"Is there rearrangement hotspots for the human genome?"



            Most common type of title is
            descriptive
General Facts:
• Titles which are questions lead to more downloads but
  less citations of the papers
• Longer titles generally mean less downloads (slightly)
• Titles with colons tend to be longer which leads to fewer
  downloads and citations*
   o (but the number of words and the use of colons
      increased 1981-2001)
• The use of a colon and acronym lead to more citations
• Including a country name means less citations
• Humour means less citations, but more enjoyment -
  because of a lower perception of credibility
• Pleasantness means more citations
• Google gives higher weighting to title words but not
  keywords
Investigation: Computer
Science
Based on 10, 000 article titles in the Computer Science Category from
arXiv.org
Statistical and part of speech analysis to this text
Average length of title = 8.91 words
Common Sentence Structure
Noun Phrase Verb Noun Phrase
Noun Phrase Preposition Noun
Determiner Noun Preposition Noun Phrase
Verb Noun Phrase Preposition Noun Phrase
Adjective Noun Preposition Noun Phrase

Common Nouns
Image, evaluation, study, time, search, logic, network, design, method,
algorithm

Common Adjectives
Parallel, intelligent, global, large, polynomial, new, complex, local,
distributed

Common Punctuation
          !            10


          ?            139


          .            9955
Dr Viccy Adams: vsadams@gmail.com

Clare Llewellyn: C.A.llewellyn@sms.ed.ac.uk

Adams Llewellyn & Oberlander - Entitlement: what does your title entitle you to?

  • 1.
    Killer Titles Using Entitlement:A tool for promoting discussion around the relationships between a research paper's content, citations, abstract and title Dr Viccy Adams - Leverhulme Trust Writer in Residence at the School of Informatics, Edinburgh University Clare Llewellyn - PhD Student, School of Informatics, Edinburgh University
  • 2.
    Why is atitle important? • Signpost • Hook • Name
  • 5.
    How to Buildan Automatic Title Generator? • Investigate general title structure • Investigate titles in the Computer Science domain • Build a rule based text generator (or borrow one) • Use a grading system to score title produced
  • 6.
    Title Investigation 3 maintypes of title: Declarative "Adipose gene expression prior to wait loss can differentiate and weakly predict dietary response" Descriptive / neutral "A worldwide phylogeography for the human X chromosome" Interrogative "Is there rearrangement hotspots for the human genome?" Most common type of title is descriptive
  • 7.
    General Facts: • Titleswhich are questions lead to more downloads but less citations of the papers • Longer titles generally mean less downloads (slightly) • Titles with colons tend to be longer which leads to fewer downloads and citations* o (but the number of words and the use of colons increased 1981-2001) • The use of a colon and acronym lead to more citations • Including a country name means less citations • Humour means less citations, but more enjoyment - because of a lower perception of credibility • Pleasantness means more citations • Google gives higher weighting to title words but not keywords
  • 8.
    Investigation: Computer Science Based on10, 000 article titles in the Computer Science Category from arXiv.org Statistical and part of speech analysis to this text Average length of title = 8.91 words
  • 9.
    Common Sentence Structure NounPhrase Verb Noun Phrase Noun Phrase Preposition Noun Determiner Noun Preposition Noun Phrase Verb Noun Phrase Preposition Noun Phrase Adjective Noun Preposition Noun Phrase Common Nouns Image, evaluation, study, time, search, logic, network, design, method, algorithm Common Adjectives Parallel, intelligent, global, large, polynomial, new, complex, local, distributed Common Punctuation ! 10 ? 139 . 9955
  • 16.
    Dr Viccy Adams:vsadams@gmail.com Clare Llewellyn: C.A.llewellyn@sms.ed.ac.uk