This document discusses connecting TV commercials viewed by users to purchases made by those same users at brands or stores using their credit cards. It presents word clouds showing the relative frequencies of brands advertised in commercials seen by users and of brands purchased with credit cards.

1. Connec&ng TV commercials seen by users to purchases of these
users at brands/stores on their Credit Card
Word Cloud of brands of
commercials seen by users on TV:
Word Cloud of Credit Card
transac&ons made by these users:
* Size of word denotes relative frequency