1. The document discusses predictive modeling techniques used to study policyholder behavior for annuity products and living benefits. 2. Predictive modeling allows analysis of multiple risk drivers simultaneously and requires less data to converge than traditional methods. It also enables testing how behavior changes over time. 3. For annuity guaranteed lifetime withdrawal benefits, integrated behavioral cohorts are used including "efficient", "partial", "excess", and "waiting" users. Assumptions need to consider lapse and utilization rates holistically. 4. Behavior modeling interacts with economic scenario modeling from simple to complex approaches. Pitfalls to avoid include not fully using data, ignoring key risk drivers, and not accounting for seasoning effects over time.