Bruce Furst, president of Ashber Corporation, used his legal expertise in intellectual property to produce films. He discovered emerging actor Adam Sevani, casting him in the 2006 independent film Fly Kidz. Shortly after, Sevani displayed his acting and dancing abilities as Moose in Step Up 2: The Streets, where his character secretly excels in dance at a performing arts school. Sevani reprised his role in Step Up 3D and Step Up All In, which featured characters from the Step Up series. In addition to acting, Sevani has created YouTube videos and appeared in music videos and commercials.

2.  Bruce Furst, president of Ashber Corporation,
utilizes his legal background in intellectual
property to produce music and movies and
negotiate their distribution. Throughout his
career, Bruce Furst has discovered multiple
emerging film stars, including Adam Sevani,
whom he cast in the 2006 independent film, Fly
Kidz.
Shortly after Fly Kidz, Adam Sevani displayed his
acting and dancing skills as Moose in Step Up
2: The Streets. His character is a student of the
Maryland School of the Arts (MSA) who secretly
wants to excel in dance.

3.  He quickly develops his skills and joins the
MSA Crew. Sevani reprised the role in the
2010 release of Step Up 3D, and again in
Step Up All In, which features a reunion of
characters from the Step Up series.
In addition to acting, Adam Sevani has
created a number of YouTube videos, such
as his remix of Michael Jackson’s Thriller. He
has also appeared in several music videos
with R&B artist Missy Elliott as well as various
JC Penney commercials with Step Up co-
star Alyson Stoner.