The document discusses different brand names developed by Brand Acumen Studios including Activia, a probiotic yogurt brand aiming to associate with an active lifestyle, Swash, a fast cleaning system name derived from "swift" and "washing", and Profile, a GE appliance brand intended to convey cutting edge design through the meaning of its name. It also outlines Brand Acumen's approach to name creation which examines the sound, look, and feel of letters as well as influences from experimental art and philosophy.