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ACTIVE VALUE
INVESTING
MAKINGMONEYINTHISMARKETANDTHISECONOMY
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Three Ways to Achieve
Superior Long-Term Returns
1. Informational advantage – unless you are analyzing microcaps, “better information” usually means insider
information and will land you in jail.
2. Analytical advantage – being able to analyze information better, you can build better models.
3. Behavioral advantage – be more rational than average market participants
See Russell J. Fuller, “Behavioral Finance and Sources of Alpha”
THE INVESTMENT PROCESS SHOULD
INCORPORATE BOTH ANALYTICAL
AND BEHAVIORAL ASPECTS
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Pillars of the Investment Process
Investment Process
DISCOVERY
RESEARCH
MAINTENANCE
SELLING
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Process
 Screens: 52-week lows, insider buying, magic formula (high return on capital + low P/E), etc…
 Watch lists – Often when we do analysis we find companies we like but that are too expensive (no margin of
safety). We determine what price valuation we want to own them at, put them on a watch list, and wait.
We actively seek to identify great businesses, value them, and put them on our watch list. We perform analysis
when things are going well, which makes us psychologically better prepared to buy when things go bad – and it
is just a matter of time before they do.
 Steal: We study the holdings of other value and growth investors we respect. (Growth investors usually spend
more time focusing on quality and growth of the business. A quality and growth business that temporarily
stumbles will meet our value [margin of safety] criteria.)
DISCOVERY
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Process
 Map the market and the world: Follow ETFs of various industries and countries. For instance, if a utility ETF
declines, we look at utility stocks for opportunities.
 Network:We talk to a few dozen value investors on a constant basis. Sharing goes both ways.
 Read, read, read… the writings of the members of Value Investor Club, SumZero, blogs, newsletters, Twitter
(wonderful if you “follow” the right people).
 Attend conferences: We have found attending conference so useful that we created our own VALUEx Vail
conference.
DISCOVERY
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Process
RESEARCH
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Quality
 Sustainable Competitive Advantages – a deep moat around a business
 Predictable Earnings – propelled by recurring revenues
 High Return on Capital – far exceeding the cost of capital; scorecard for value creation
 Significant Free Cash Flows – lessens reliance on external financing; source of dividends; share buybacks;
usually a great business with high return on capital
 Management – We want honest, competent, long-term-oriented management, not just good at running the
business but also good capital allocators.
 Strong Balance Sheets – lean towards companies that underutilize debt
 Free cash flows + High return on capital = Internal financing of growth = Little debt
RESEARCH
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Growth
This dimension doesn't just encapsulate earnings and free cash flow growth, it also measures dividends.
Dividends are important for two reasons:
• Quantitative – historically, over 100-plus years, ½ of stocks returns came from dividends. In sideways
markets, dividends constitute a larger (over 90%) portion of total return.
• Qualitative – is as important; creates another fixed cost (not unlike a rent expense) for a company, thus
management has to be more frugal. Also limits management's ability to do stupid things with cash flows..
Earnings Growth Dividends Growth+ =
In theory there is no difference between theory and practice. But in practice there is.
- Yogi Berra / Jan L.A. van de Senpscheut
RESEARCH
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Valuation
 We want to buy a company at a significant discount to its fair value – this is a given. Increase the margin of safety
in sideways markets. Instead of looking for 70 cents on the dollar, look for 40-50 cents.
 No model is perfect; all have limitations. We look at several valuation models: sum of parts, absolute P/E, relative
P/E, replacement cost, discounted cash flow (this one is very important, as it puts us in the shoes of an investor,
not a speculator).
 In the sideways market environment, declining P/E is your enemy and relative valuation models are dangerous and
should be used with caution. Absolute valuation models should carry more weight.
RESEARCH
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
QVG All Together
The Quality, Valuation, Growth framework is important for these reasons:
 Systematizes analytical process – to some degree it serves as a checklist.
 Helps us to understand what is an ideal company.
 Paramount in understanding where we should and should not compromise. Ideally, we want to own companies
that ace all QVG dimensions; and though once in a blue moon we'll get an opportunity to own a few of those
stocks, it is unlikely that we'll ever get the chance to have a portfolio of them. It is important to know what
compromises we are willing to make within and between QVG dimensions. It also helps us to walk away from
stocks if we decide we are making too many compromises.
RESEARCH
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Process
 Knowledge is cumulative, and thus as you own/follow you will learn a lot more about businesses. We don't just
follow stocks the stocks we own, we follow their competitors as well.
 One caveat to the “knowledge is cumulative” argument: it is only cumulative if you can remember and recall.
Recalling becomes difficult, because our memory gets overloaded with data. We (like everyone else) look at
hundreds of companies, listen to hundreds of conference calls, read hundreds of Ks and Qs, etc. To help us
recall, we write down our thesis, take notes of conversations we have with management, record our thoughts
from conference calls, etc. (We are big fans of Evernote software.)
 Constantly try to debunk your thesis; look for the “other side” arguments.
You can observe a lot just by watching.
- Yogi Berra
MAINTENANCE
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
The sell process is as important as the buy process but usually more psychologically difficult. In sideways markets,
“buy and hold” is not dead, but it’s in a coma waiting for the next secular bull market. Selling should be kicked into
higher gear. There are three reasons why you should sell an investment:
1. It made you money. Difficult, because you feel a sense of loyalty – after all, it made you money, you feel vested in
the company, got to know the management, listened to countless presentations and conference calls, etc. The
best way to deal with this attachment is to set a target valuation/price at the time you buy the stock. At that point
you are more rational about what the company is worth.
Process
I made my money by selling too soon.
- Bernard Baruch
SELLING
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Process
2. Things changed. This is even more important and more psychologically difficult. To maintain rationality when it comes
to selling, do a detailed write-up at the time of purchase as to why you are buying a stock – spell out your
assumptions. When things go bad – and they will – revisit your assumptions and ask yourself a question: if I did not
own this stock, would I buy it, knowing what I now know?
3. Better opportunities. Stocks in your portfolio should compete with other stocks (and other asset classes). If we see a
better opportunity (especially in a similar industry) with lower risk / higher reward, we sell and buy something else. To
ease psychological pain, quantify risk and reward for the existing position and new position.
When the facts change, I change my mind. What do you do?
- John Maynard Keynes
SELLING
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Pain Arbitrage, Diversification, Focus
Pain arbitrage – have a longer time horizon than the competition. Hedge funds have time horizons of months, mutual
funds of a few quarters. Opportunities are often presented when a stock is expected to do nothing for a few quarters
or years. This is the only free lunch.
Diversification – in theory it sounds great, but it often leads to over-diversification: too many stocks breed indifference.
It’s a balance between owning too few, where you can’t recover from a few stocks blowing up, and too many, so that
you grow indifferent. We find that a 20- to 30-stock portfolio strikes the right balance – every decision matters, but
we can recover from being wrong on a few stocks.
Focus – paraphrasing Steve Jobs, it is not about the companies we choose to analyze, it is about the ones we choose
not to analyze. There is only so much time in the day; you cannot be an expert in everything.
(303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111
Be Opportunistic - Do nothing if there is nothing
to buy. Wait for unique opportunities

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Active Value Investing Process

  • 2. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Three Ways to Achieve Superior Long-Term Returns 1. Informational advantage – unless you are analyzing microcaps, “better information” usually means insider information and will land you in jail. 2. Analytical advantage – being able to analyze information better, you can build better models. 3. Behavioral advantage – be more rational than average market participants See Russell J. Fuller, “Behavioral Finance and Sources of Alpha”
  • 3. THE INVESTMENT PROCESS SHOULD INCORPORATE BOTH ANALYTICAL AND BEHAVIORAL ASPECTS
  • 4. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Pillars of the Investment Process Investment Process DISCOVERY RESEARCH MAINTENANCE SELLING
  • 5. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Process  Screens: 52-week lows, insider buying, magic formula (high return on capital + low P/E), etc…  Watch lists – Often when we do analysis we find companies we like but that are too expensive (no margin of safety). We determine what price valuation we want to own them at, put them on a watch list, and wait. We actively seek to identify great businesses, value them, and put them on our watch list. We perform analysis when things are going well, which makes us psychologically better prepared to buy when things go bad – and it is just a matter of time before they do.  Steal: We study the holdings of other value and growth investors we respect. (Growth investors usually spend more time focusing on quality and growth of the business. A quality and growth business that temporarily stumbles will meet our value [margin of safety] criteria.) DISCOVERY
  • 6. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Process  Map the market and the world: Follow ETFs of various industries and countries. For instance, if a utility ETF declines, we look at utility stocks for opportunities.  Network:We talk to a few dozen value investors on a constant basis. Sharing goes both ways.  Read, read, read… the writings of the members of Value Investor Club, SumZero, blogs, newsletters, Twitter (wonderful if you “follow” the right people).  Attend conferences: We have found attending conference so useful that we created our own VALUEx Vail conference. DISCOVERY
  • 7. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Process RESEARCH
  • 8. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Quality  Sustainable Competitive Advantages – a deep moat around a business  Predictable Earnings – propelled by recurring revenues  High Return on Capital – far exceeding the cost of capital; scorecard for value creation  Significant Free Cash Flows – lessens reliance on external financing; source of dividends; share buybacks; usually a great business with high return on capital  Management – We want honest, competent, long-term-oriented management, not just good at running the business but also good capital allocators.  Strong Balance Sheets – lean towards companies that underutilize debt  Free cash flows + High return on capital = Internal financing of growth = Little debt RESEARCH
  • 9. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Growth This dimension doesn't just encapsulate earnings and free cash flow growth, it also measures dividends. Dividends are important for two reasons: • Quantitative – historically, over 100-plus years, ½ of stocks returns came from dividends. In sideways markets, dividends constitute a larger (over 90%) portion of total return. • Qualitative – is as important; creates another fixed cost (not unlike a rent expense) for a company, thus management has to be more frugal. Also limits management's ability to do stupid things with cash flows.. Earnings Growth Dividends Growth+ = In theory there is no difference between theory and practice. But in practice there is. - Yogi Berra / Jan L.A. van de Senpscheut RESEARCH
  • 10. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Valuation  We want to buy a company at a significant discount to its fair value – this is a given. Increase the margin of safety in sideways markets. Instead of looking for 70 cents on the dollar, look for 40-50 cents.  No model is perfect; all have limitations. We look at several valuation models: sum of parts, absolute P/E, relative P/E, replacement cost, discounted cash flow (this one is very important, as it puts us in the shoes of an investor, not a speculator).  In the sideways market environment, declining P/E is your enemy and relative valuation models are dangerous and should be used with caution. Absolute valuation models should carry more weight. RESEARCH
  • 11. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 QVG All Together The Quality, Valuation, Growth framework is important for these reasons:  Systematizes analytical process – to some degree it serves as a checklist.  Helps us to understand what is an ideal company.  Paramount in understanding where we should and should not compromise. Ideally, we want to own companies that ace all QVG dimensions; and though once in a blue moon we'll get an opportunity to own a few of those stocks, it is unlikely that we'll ever get the chance to have a portfolio of them. It is important to know what compromises we are willing to make within and between QVG dimensions. It also helps us to walk away from stocks if we decide we are making too many compromises. RESEARCH
  • 12. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Process  Knowledge is cumulative, and thus as you own/follow you will learn a lot more about businesses. We don't just follow stocks the stocks we own, we follow their competitors as well.  One caveat to the “knowledge is cumulative” argument: it is only cumulative if you can remember and recall. Recalling becomes difficult, because our memory gets overloaded with data. We (like everyone else) look at hundreds of companies, listen to hundreds of conference calls, read hundreds of Ks and Qs, etc. To help us recall, we write down our thesis, take notes of conversations we have with management, record our thoughts from conference calls, etc. (We are big fans of Evernote software.)  Constantly try to debunk your thesis; look for the “other side” arguments. You can observe a lot just by watching. - Yogi Berra MAINTENANCE
  • 13. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 The sell process is as important as the buy process but usually more psychologically difficult. In sideways markets, “buy and hold” is not dead, but it’s in a coma waiting for the next secular bull market. Selling should be kicked into higher gear. There are three reasons why you should sell an investment: 1. It made you money. Difficult, because you feel a sense of loyalty – after all, it made you money, you feel vested in the company, got to know the management, listened to countless presentations and conference calls, etc. The best way to deal with this attachment is to set a target valuation/price at the time you buy the stock. At that point you are more rational about what the company is worth. Process I made my money by selling too soon. - Bernard Baruch SELLING
  • 14. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Process 2. Things changed. This is even more important and more psychologically difficult. To maintain rationality when it comes to selling, do a detailed write-up at the time of purchase as to why you are buying a stock – spell out your assumptions. When things go bad – and they will – revisit your assumptions and ask yourself a question: if I did not own this stock, would I buy it, knowing what I now know? 3. Better opportunities. Stocks in your portfolio should compete with other stocks (and other asset classes). If we see a better opportunity (especially in a similar industry) with lower risk / higher reward, we sell and buy something else. To ease psychological pain, quantify risk and reward for the existing position and new position. When the facts change, I change my mind. What do you do? - John Maynard Keynes SELLING
  • 15. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Pain Arbitrage, Diversification, Focus Pain arbitrage – have a longer time horizon than the competition. Hedge funds have time horizons of months, mutual funds of a few quarters. Opportunities are often presented when a stock is expected to do nothing for a few quarters or years. This is the only free lunch. Diversification – in theory it sounds great, but it often leads to over-diversification: too many stocks breed indifference. It’s a balance between owning too few, where you can’t recover from a few stocks blowing up, and too many, so that you grow indifferent. We find that a 20- to 30-stock portfolio strikes the right balance – every decision matters, but we can recover from being wrong on a few stocks. Focus – paraphrasing Steve Jobs, it is not about the companies we choose to analyze, it is about the ones we choose not to analyze. There is only so much time in the day; you cannot be an expert in everything.
  • 16. (303) 796-8333 I CONTRARIANEDGE.COM I IMAUSA.COM I CONTACT@IMAUSA.COM5690 DTC BLVD, SUITE 140W, GREENWOOD VILLAGE, CO 80111 Be Opportunistic - Do nothing if there is nothing to buy. Wait for unique opportunities