Social Media for Planning
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The document discusses using social media and technology to improve information flow and connections between the Virginia Tech College of Architecture and Urban Studies' Urban Affairs and Planning Program and its various internal and external stakeholders. It outlines setting up analytics to track engagement on blogs, websites, Twitter, Facebook, and LinkedIn. The goal is to create a "third place" and ideal solutions to facilitate information sharing between the program and current and prospective students, alumni, faculty, staff, and external partners.
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Social Media for Planning
- 1. Social Media/Technology for Planning Program Communications and Administration Tom Sanchez October 24, 2011
- 3. The challenge… Virginia Tech College of Architecture and Urban Studies School of Public and International Affairs Urban Affairs and Planning Program Environmental Policy and Planning Public and Urban Affairs Master of Urban and Regional Planning Planning, Governance and Globalization Joint Degrees Certificates Alumni External (e.g., prospective students) 3
- 4. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Faculty Faculty Staff Staff Students Students Alumni Alumni External External 4
- 5. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Faculty Faculty Staff Staff Students Students Alumni Alumni External External 5
- 6. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Faculty Faculty Staff Staff Students Students Alumni Alumni External External 6
- 7. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Blacksburg Faculty Faculty Alexandria Staff Staff Students Students Alumni Alumni External External 7
- 8. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Blacksburg Faculty Faculty Alexandria Staff Staff Students Students Alumni Alumni External External 8
- 10. 10 Who Needs to Know?
- 11. 11
- 12. 2/9/2011 3/1/2011 4/1/2011 5/1/2011 Analytics Blog Feed Subscribers 26 up 8% 28 28 no change 42 up 50% Reach 64 24 0 10 down 63% down 100% Blog Pageviews in last month 669 736 1299 2942 up 15% up 77% up 126% All pageviews over time 2,228 2,764 3,661 7,060 Twitter Followers 76 86 100 103 up 13% up 16% up 3% Lists following us 11 11 11 11 Facebook Group members 38 51 52 52 up 34% up 2% no change LinkedIn Group members 38 45 47 53 12 up 18% up 4% up 11%
- 13. Analytics 13
- 14. Analytics 14
- 16. Other… 16
- 17. Other… 17
- 18. The goal… 18