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Business Plan
Accelerator of Electronics Nusantara

       Feiza Alfi / 29111367
Overview

   A. Executive Summary

   B. Company Summary

   C. Products & Packaging

   D. Market Analysis Summary

   E. Financial Plan
A. Executive Summary

   1. Vision

   2. Mission

   3. Objectives
A. Executive Summary



 Accelerator of Electronics Nusantara (Acellen)
 is a firm that provides modules, kits,
 equipments, instruments, and training for
 electronics and electrical physics practicum in
 education environment.
A.1. Vision
 Our vision is to make young generation
 become more interested and learning faster
 about technology especially in electrical and
 electronics engineering scope in order to
 develop our own technology in Indonesia.
A.2. Mission
 Technology is growing faster each day in all
 over the world, but Indonesia still have not
 enough system and infrastructure to support
 the development of Indonesia's technology,
 especially for human resource itself.

 We are here to support the development of
 human resource in technology scope in early
 of their education level.
A.3. Objectives
• Our brand is known by
  several famous school in
  Indonesia.

• Get trust from government
  especially national education
  office.

• Costumers are satisfied with
  our products and services.
B. Company Summary

   1. Background

   2. Organization

   3. Location & Facilitation
B.1. Background
 Acellen was founded in March 2012 by six
 students of electrical engineering ITB 2007.
 Most of them have experienced in research
 and became assistant of electronic basic
 laboratory.
B.2. Organization

                                   CEO
                                 Feiza Alfi



                         Marketing            Finance
                                                         Production
           R&D              Araf              Arkan M.
                                                         M. Musyafa’
                        Pratamanaim            Irsyad


  Module         Training
 Rachmad         Yanwar                                  Outsourcing
  Vidya          Arditiyas
B.3. Location & Facilitation
(Provisionally)
                      IC Design
                      Laboratory




     PAU ITB
C. Products & Packaging

    1. Modules

    2. Kits, Equipments, &
      Instruments

    3. Training
C.1. Modules
• Modules are consist of basic theory, guide of work
  step, component description, etc.
• The content of modules should be synchronized by
  curriculum in school.
• To make it interesting, the content of the modules
  should be tailored to the target reader. For example,
  for primary school children, the modules must be
  filled with pictures and illustrations.
C.2. Kits, Equipments, &
Instruments

 We divide the kits into three level category,
 each level has different image, there are:
 1. Fun
 2. Curious
 3. Challenging
C.2. Kits, Equipments, &
Instruments
 1.   Fun

 Kits in this category are focused to make
 students happy when they learn basic of
 electronics such as switch, close circuit,
 serial and parallel circuit, ohm laws.

 In order to do that, we will make each
 component inside a package, so it is looks
 like playing “lego”.
C.2. Kits, Equipments, &
Instruments
C.2. Kits, Equipments, &
Instruments
C.2. Kits, Equipments, &
Instruments
 2.   Curious

 Kits in this category are focused to make
 students curious what happened and why.
 So, in this part they can configure the circuit.

 The example kits are running led and seven
 segments.
C.2. Kits, Equipments, &
Instruments
C.2. Kits, Equipments, &
Instruments
 3.   Challenging

 Kits in this category are focused to
 challenge the students about how to make a
 complex circuit. Maybe some of them are
 interesting to join competition

 The example kits are RC Car, line-follower
 robot, hexapod robot.
C.2. Kits, Equipments, &
Instruments
C.3. Training
• Training is one of our service.
• In this training we will explain how to use our
  products.
• The targets are teachers or directly to the
  students.
D. Market Analysis Summary

   1. Business Environment

   2. Segmentation

   3. Targeting

   4. Positioning

   5. Competition

   6. Marketing Strategy
D.1. Business Environment
 Every school, especially those in urban areas, should
 do lab practicum. Some of them have local content
 subjects, one of which is electronic. Moreover, in
 physics, there is one subject relating to electricity.
 furthermore, many vocational school of electronics
 established in Indonesia. Thus, the potential market
 for electronic lab requirement still quite large.

 For rough count, if each school needs 50 packets of
 our product, then there are 20 schools use our
 product in each city, and we distribute to 10 big cities,
 then we can sell 1000 packets. If one packet price is
 IDR 500.000, we can get IDR 500.000.000.
D.2. Segmentation
                Age : 6-11, 11-14, 14-17, 17-21, >21


                          Genre: male, female
demographic
                 Occupation : student, college, employee,
                                 hobbyist

                  Place of Living: urban, rural
 geographic       Place of Work : urban, rural

                Lifestyle: study oriented, gadgets user, hi-tech


psychographic
                 Interest: technology, new invention, gadgets




                   Benefit: get more insight and experience
 behavioral
D.3. Targeting
 Age                    : 6-11 (elementary school), 11-14 (junior
 high school), 14-17 (senior high and vocational school), 30-50
 (teacher)
 Gender                 : male, female
 Occupation             : students, teachers, hobbyist.



 Place of living         : urban
 Place of work           : urban



 Lifestyle: study oriented, gadgets user, hi-tech
 Interest: technology, new invention, gadgets



 Benefit: get more insight and experience
D.4. Positioning
• We concern about education and human
  development.
• Provide best way to fast and fun learning of
  technology.
• New invention is our breath.
• Together we build our country.
D.5. Competitor
 Because we have a new concept, as this far
 there are no competitor, but we must do
 penetration to the market. The main
 constrains to sell our products to school are
 school budget and bureaucracy.
D.6. Marketing Strategy
• Offline:
  • Direct presentation to schools
  • Educational exhibits
  • Competition
  • Seminar
• Online:
  • Social network
  • Website
F. Financial Plan

    1. Capital Needs

    2. Project Schedule

    3. Products Price

    4. Cash Flow Prediction

    5. Profit Share
E.1. Capital Needs
 This is our capital needs.

 Needs                   Cost (IDR)
 Development             4.000.000
 Company's Legality      5.000.000
 Marketing and Support   1.000.000
 Prototype               10.000.000
 Total                   20.000.000
E.2. Project Schedule
 This is the project schedule in 2012.
E.3. Products Price
 We sell the products in packet. The packet is consist
 of module, kit, and we provide free training once.

 The price of each packet is IDR 500.000,00

 Production cost of each packet is IDR 200.000,00
E.4. Cash Flow Prediction
 Cash flow prediction in 2012.




 From sub project nett we can see BEP can be
 reached in three months.
E.5. Profit Share
 We offer profit sharing:

 Three months first:
      70% us, 30% investor
 Next:
      60% us, 40% investor
Thank You

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Acellen - Business Plan

  • 1. Business Plan Accelerator of Electronics Nusantara Feiza Alfi / 29111367
  • 2. Overview A. Executive Summary B. Company Summary C. Products & Packaging D. Market Analysis Summary E. Financial Plan
  • 3. A. Executive Summary 1. Vision 2. Mission 3. Objectives
  • 4. A. Executive Summary Accelerator of Electronics Nusantara (Acellen) is a firm that provides modules, kits, equipments, instruments, and training for electronics and electrical physics practicum in education environment.
  • 5. A.1. Vision Our vision is to make young generation become more interested and learning faster about technology especially in electrical and electronics engineering scope in order to develop our own technology in Indonesia.
  • 6. A.2. Mission Technology is growing faster each day in all over the world, but Indonesia still have not enough system and infrastructure to support the development of Indonesia's technology, especially for human resource itself. We are here to support the development of human resource in technology scope in early of their education level.
  • 7. A.3. Objectives • Our brand is known by several famous school in Indonesia. • Get trust from government especially national education office. • Costumers are satisfied with our products and services.
  • 8. B. Company Summary 1. Background 2. Organization 3. Location & Facilitation
  • 9. B.1. Background Acellen was founded in March 2012 by six students of electrical engineering ITB 2007. Most of them have experienced in research and became assistant of electronic basic laboratory.
  • 10. B.2. Organization CEO Feiza Alfi Marketing Finance Production R&D Araf Arkan M. M. Musyafa’ Pratamanaim Irsyad Module Training Rachmad Yanwar Outsourcing Vidya Arditiyas
  • 11. B.3. Location & Facilitation (Provisionally) IC Design Laboratory PAU ITB
  • 12. C. Products & Packaging 1. Modules 2. Kits, Equipments, & Instruments 3. Training
  • 13. C.1. Modules • Modules are consist of basic theory, guide of work step, component description, etc. • The content of modules should be synchronized by curriculum in school. • To make it interesting, the content of the modules should be tailored to the target reader. For example, for primary school children, the modules must be filled with pictures and illustrations.
  • 14. C.2. Kits, Equipments, & Instruments We divide the kits into three level category, each level has different image, there are: 1. Fun 2. Curious 3. Challenging
  • 15. C.2. Kits, Equipments, & Instruments 1. Fun Kits in this category are focused to make students happy when they learn basic of electronics such as switch, close circuit, serial and parallel circuit, ohm laws. In order to do that, we will make each component inside a package, so it is looks like playing “lego”.
  • 16. C.2. Kits, Equipments, & Instruments
  • 17. C.2. Kits, Equipments, & Instruments
  • 18. C.2. Kits, Equipments, & Instruments 2. Curious Kits in this category are focused to make students curious what happened and why. So, in this part they can configure the circuit. The example kits are running led and seven segments.
  • 19. C.2. Kits, Equipments, & Instruments
  • 20. C.2. Kits, Equipments, & Instruments 3. Challenging Kits in this category are focused to challenge the students about how to make a complex circuit. Maybe some of them are interesting to join competition The example kits are RC Car, line-follower robot, hexapod robot.
  • 21. C.2. Kits, Equipments, & Instruments
  • 22. C.3. Training • Training is one of our service. • In this training we will explain how to use our products. • The targets are teachers or directly to the students.
  • 23. D. Market Analysis Summary 1. Business Environment 2. Segmentation 3. Targeting 4. Positioning 5. Competition 6. Marketing Strategy
  • 24. D.1. Business Environment Every school, especially those in urban areas, should do lab practicum. Some of them have local content subjects, one of which is electronic. Moreover, in physics, there is one subject relating to electricity. furthermore, many vocational school of electronics established in Indonesia. Thus, the potential market for electronic lab requirement still quite large. For rough count, if each school needs 50 packets of our product, then there are 20 schools use our product in each city, and we distribute to 10 big cities, then we can sell 1000 packets. If one packet price is IDR 500.000, we can get IDR 500.000.000.
  • 25. D.2. Segmentation Age : 6-11, 11-14, 14-17, 17-21, >21 Genre: male, female demographic Occupation : student, college, employee, hobbyist Place of Living: urban, rural geographic Place of Work : urban, rural Lifestyle: study oriented, gadgets user, hi-tech psychographic Interest: technology, new invention, gadgets Benefit: get more insight and experience behavioral
  • 26. D.3. Targeting Age : 6-11 (elementary school), 11-14 (junior high school), 14-17 (senior high and vocational school), 30-50 (teacher) Gender : male, female Occupation : students, teachers, hobbyist. Place of living : urban Place of work : urban Lifestyle: study oriented, gadgets user, hi-tech Interest: technology, new invention, gadgets Benefit: get more insight and experience
  • 27. D.4. Positioning • We concern about education and human development. • Provide best way to fast and fun learning of technology. • New invention is our breath. • Together we build our country.
  • 28. D.5. Competitor Because we have a new concept, as this far there are no competitor, but we must do penetration to the market. The main constrains to sell our products to school are school budget and bureaucracy.
  • 29. D.6. Marketing Strategy • Offline: • Direct presentation to schools • Educational exhibits • Competition • Seminar • Online: • Social network • Website
  • 30. F. Financial Plan 1. Capital Needs 2. Project Schedule 3. Products Price 4. Cash Flow Prediction 5. Profit Share
  • 31. E.1. Capital Needs This is our capital needs. Needs Cost (IDR) Development 4.000.000 Company's Legality 5.000.000 Marketing and Support 1.000.000 Prototype 10.000.000 Total 20.000.000
  • 32. E.2. Project Schedule This is the project schedule in 2012.
  • 33. E.3. Products Price We sell the products in packet. The packet is consist of module, kit, and we provide free training once. The price of each packet is IDR 500.000,00 Production cost of each packet is IDR 200.000,00
  • 34. E.4. Cash Flow Prediction Cash flow prediction in 2012. From sub project nett we can see BEP can be reached in three months.
  • 35. E.5. Profit Share We offer profit sharing: Three months first: 70% us, 30% investor Next: 60% us, 40% investor