One of the hottest new movements in the martech community today is Account Based Marketing, known affectionately as ABM. But should companies creating new categories of products and services adopt ABM tactics into their marketing approach?
Kreaton Advertisers - Agency Credentials Kevin Luthia
Kreaton Advertisers, a state of the art digital advertising agency which believes in delivering the most successful and result oriented digital experiences
This document discusses three key choices that can scale or kill a business's growth:
1. Aligning teams around a common language for growth so they can set shared goals and understand each other.
2. Aligning teams around the most significant opportunities for growth by continuously realigning skills and resources.
3. Over-investing in a couple high-priority areas rather than spreading resources evenly, using HubSpot as an example of how focusing resources doubled their search traffic.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Metrics: Talking about Churn and Retention in the Board RoomGainsight
Speakers:
David Spitz, Managing Director at Pacific Crest
Marc Linden, CFO at Intacct
Kathy Lord, VP Sales & CSM at Intacct
Dave Kellogg, CEO at Host Analytics
Alison Homlund, VP CSM at Host Analytics
Presented at Pulse Conference 2015.
Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
This document provides an overview of marketing strategy and concepts from the perspective of Gustavo Ross Quaas and his company Activ@Mente. Some key points include:
1. The document discusses concepts like why, how, and what in marketing strategy, as well as understanding customer needs and building value for brands.
2. Activ@Mente is introduced as an integrated marketing agency that also has divisions focused on areas like healthcare communications and digital transformation.
3. The objectives of the document are outlined as creating effective marketing strategies, changing perspectives on marketing to build brand futures, understanding innovation as a driver of value creation, and raising awareness of key technology and cultural trends in the sector.
Integrated Marketing Communications (ZiggZ.net) - Case StudyHtet Zan Linn
The document provides an overview of integrated marketing communications (IMC) and content marketing strategies. It discusses the importance of having a content hub, content strategy, distribution channels, measurement, and integrating marketing communications. It also provides examples of content marketing roles and functions, steps for creating a content plan, tactics for distribution, and emphasizes customer-centric approaches and continual re-evaluation of strategies.
Kreaton Advertisers - Agency Credentials Kevin Luthia
Kreaton Advertisers, a state of the art digital advertising agency which believes in delivering the most successful and result oriented digital experiences
This document discusses three key choices that can scale or kill a business's growth:
1. Aligning teams around a common language for growth so they can set shared goals and understand each other.
2. Aligning teams around the most significant opportunities for growth by continuously realigning skills and resources.
3. Over-investing in a couple high-priority areas rather than spreading resources evenly, using HubSpot as an example of how focusing resources doubled their search traffic.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Metrics: Talking about Churn and Retention in the Board RoomGainsight
Speakers:
David Spitz, Managing Director at Pacific Crest
Marc Linden, CFO at Intacct
Kathy Lord, VP Sales & CSM at Intacct
Dave Kellogg, CEO at Host Analytics
Alison Homlund, VP CSM at Host Analytics
Presented at Pulse Conference 2015.
Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
This document provides an overview of marketing strategy and concepts from the perspective of Gustavo Ross Quaas and his company Activ@Mente. Some key points include:
1. The document discusses concepts like why, how, and what in marketing strategy, as well as understanding customer needs and building value for brands.
2. Activ@Mente is introduced as an integrated marketing agency that also has divisions focused on areas like healthcare communications and digital transformation.
3. The objectives of the document are outlined as creating effective marketing strategies, changing perspectives on marketing to build brand futures, understanding innovation as a driver of value creation, and raising awareness of key technology and cultural trends in the sector.
Integrated Marketing Communications (ZiggZ.net) - Case StudyHtet Zan Linn
The document provides an overview of integrated marketing communications (IMC) and content marketing strategies. It discusses the importance of having a content hub, content strategy, distribution channels, measurement, and integrating marketing communications. It also provides examples of content marketing roles and functions, steps for creating a content plan, tactics for distribution, and emphasizes customer-centric approaches and continual re-evaluation of strategies.
The document summarizes a presentation about measuring the ROI of content marketing for complex B2B organizations. It discusses building the business case for content marketing, finding the budget, and measuring ROI. Specifically, it provides tips on how to show executives the potential reach, engagement, leads and conversions that content marketing can generate. It also presents frameworks for calculating the ROI of content marketing based on objectives like reach, engagement, conversions and retaining customers. Overall, the presentation makes the case that content marketing can deliver measurable business results and a positive ROI for B2B companies.
Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge
Michael Brenner, forfatter av boken The Content Formula og CEO i Marketing Insider Group, snakket under Epic Content Marketing 2016 om hvordan du kan måle avkastningen på din innholdsmarkedsføring.
I følgende artikkel er en handlingsplan på 10 steg og 10 kalkulasjoner som vil gi deg de tallene du trenger for å overbevise bedriften til å satse på Content Marketing: http://contentmarketing.no/kalkulere-avkastning-og-roi/
Don't be a Fat, Lazy Marketer. Or How to Market for Startups.Craig Baldwin
This document contains a series of tweets by Craig Baldwin on various topics related to startup marketing. Some of the key points discussed include:
- Startup marketing is different than regular marketing in that startups have less time, money, and resources.
- The goal of marketers should be traction, which is quantitative evidence of customer demand.
- Some paths to gaining traction include viral marketing, PR, search engine marketing, content marketing, and business development.
- Marketers should focus on profiling perfect customers, learning from others, and optimizing their launch to get traction from one profitable distribution channel.
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Wetag is a one-stop marketing agency that provides various services like web development, graphic design, SEO, PPC, social media marketing, copywriting, and video production. It aims to empower businesses through innovative solutions and impressive results like more leads, sales, and return on investment. The document highlights Wetag's services and work samples and provides tips on digital marketing, social media marketing, and motivating yourself. It also lists some of Wetag's clients and offers the option to add screenshots and special offers later.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
This presentation from Anthony Kennada, vice president of marketing at the customer success startup Gainsight, was originally given at Battery’s recent Growth Marketing Summit. During his talk, Anthony shared how he and the Gainsight team set out to shape the nascent customer success industry, while simultaneously elevating Gainsight to be the leading company in the category. Click through to review his playbook for creating a new industry category, including the power of content marketing and events as well as the importance of analyst relations.
Indian Product Manager with global stakeholders, how to make that work? by Go...Pinkesh Shah
Gopal Shenoy, a 14 year veteran of software product management in the United States. A frequently sought after speaker at several product management conferences and a featured product manager at institutes like Pragmatic Marketing, Gopal runs one of the best ranked product management blog in the world at productmanagementtips.com Gopal is currently the Director of Product Management at Gazelle.com in Boston, USA where he is leading the product efforts to enable consumers to trade-in over 250,000 used electronic gadgets for cash.
Whether you are currently a product manager or if you are aspiring to become a Product Manager, this seminar is for you! Join us to listen to Gopal deliver an inspirational seminar on the changing role of a Product Manager in a distributed ecosystem of customers and stakeholders, influence of social media on behaviors of prospective customers and how Indian Product Managers can position themselves for success in such a global business environment.This is your opportunity to ask one of the industry’s accomplished practitioners on how to go about building products that will succeed in the marketplace.
For more info you can visit www.adaptivemarketing.in
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
ROCKETROI for Intersport | Beating sales forecast by 25%. Benedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
Chapter 2: Principles of Marketing, Kotler, Armstrong, Agnihotri, Ehsan ul Haque 13th Edition
Created for IoBM Karachi. Gives highlights of the marketing strategy and corporate objectives.
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
The document discusses strategies for successful marketing in 2016. It recommends establishing goals, identifying target markets, conducting a marketing audit, setting a budget, filling gaps in marketing areas like content and social media, prioritizing action items, and tracking metrics. Specific tactics discussed for business-to-business (B2B) markets include creating quick, low-cost content like articles and social media posts. Metrics for determining success include tracking leads, closing ratios, and key performance indicators related to business, marketing, employees, and customers. Customer retention strategies are also recommended.
Finding Product-Market Fit Faster (& Getting It Right)Chad Kaul
This presentation is explains the importance of product-market fit and how to find it faster through a process called Startup Discovery. Delivered at Startup Next (Techstars), the #1 pre-accelerator in the world.
Hear Employment Office’s Employer Branding expert, who has worked on global brands such as Flight Centre Travel Group and Parmalat, discuss why all organisations need to be in control of their employer brand and the steps they need to take to be seen as an employer of distinction.
The document discusses the importance of employer branding for attracting and retaining talent. It notes that companies spend significant resources on consumer branding but less on employer branding. A strong employer brand drives applications, engagement and retention while reducing costs. The document outlines strategies for building an effective employer brand including understanding target audiences like Millennials, optimizing the employee value proposition, using stories and social media to engage candidates, and empowering existing employees to act as advocates.
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
This document provides an overview and agenda for a presentation on building a data-driven marketing stack. The presentation will include an introduction to MightyHive as a programmatic solutions partner, an explanation of what a marketing stack is and its relationship to data-driven marketing, and a deep dive into data-driven advertising. It will also feature a section on building an example data-driven marketing stack, covering components like campaign management, unified tracking, analytics, reporting, attribution, and optimization. The document outlines many key considerations for each component and how they work together to enable a complete data-driven approach.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
1. The document identifies the top 40 demand marketing "game changers" - marketing professionals who are driving innovation and achieving breakthrough results in demand generation.
2. A panel of expert judges used a nomination and evaluation process to identify the game changers, focusing on areas like engagement creativity, operational innovation, data acumen, sales collaboration, and revenue responsibility.
3. Profiles of the top 40 game changers are provided, highlighting their backgrounds, approaches, and insights into engagement creativity, tools, influencers, and other aspects of demand marketing.
Future of advertising: Agency as a platformAjinkya Pawar
Advertising is dead. Long live Advertising.
Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken.
Here's my idea to fix it.
Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/
for which I won the WPP Atticus Award 2016.
The document summarizes a presentation about measuring the ROI of content marketing for complex B2B organizations. It discusses building the business case for content marketing, finding the budget, and measuring ROI. Specifically, it provides tips on how to show executives the potential reach, engagement, leads and conversions that content marketing can generate. It also presents frameworks for calculating the ROI of content marketing based on objectives like reach, engagement, conversions and retaining customers. Overall, the presentation makes the case that content marketing can deliver measurable business results and a positive ROI for B2B companies.
Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge
Michael Brenner, forfatter av boken The Content Formula og CEO i Marketing Insider Group, snakket under Epic Content Marketing 2016 om hvordan du kan måle avkastningen på din innholdsmarkedsføring.
I følgende artikkel er en handlingsplan på 10 steg og 10 kalkulasjoner som vil gi deg de tallene du trenger for å overbevise bedriften til å satse på Content Marketing: http://contentmarketing.no/kalkulere-avkastning-og-roi/
Don't be a Fat, Lazy Marketer. Or How to Market for Startups.Craig Baldwin
This document contains a series of tweets by Craig Baldwin on various topics related to startup marketing. Some of the key points discussed include:
- Startup marketing is different than regular marketing in that startups have less time, money, and resources.
- The goal of marketers should be traction, which is quantitative evidence of customer demand.
- Some paths to gaining traction include viral marketing, PR, search engine marketing, content marketing, and business development.
- Marketers should focus on profiling perfect customers, learning from others, and optimizing their launch to get traction from one profitable distribution channel.
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Wetag is a one-stop marketing agency that provides various services like web development, graphic design, SEO, PPC, social media marketing, copywriting, and video production. It aims to empower businesses through innovative solutions and impressive results like more leads, sales, and return on investment. The document highlights Wetag's services and work samples and provides tips on digital marketing, social media marketing, and motivating yourself. It also lists some of Wetag's clients and offers the option to add screenshots and special offers later.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
This presentation from Anthony Kennada, vice president of marketing at the customer success startup Gainsight, was originally given at Battery’s recent Growth Marketing Summit. During his talk, Anthony shared how he and the Gainsight team set out to shape the nascent customer success industry, while simultaneously elevating Gainsight to be the leading company in the category. Click through to review his playbook for creating a new industry category, including the power of content marketing and events as well as the importance of analyst relations.
Indian Product Manager with global stakeholders, how to make that work? by Go...Pinkesh Shah
Gopal Shenoy, a 14 year veteran of software product management in the United States. A frequently sought after speaker at several product management conferences and a featured product manager at institutes like Pragmatic Marketing, Gopal runs one of the best ranked product management blog in the world at productmanagementtips.com Gopal is currently the Director of Product Management at Gazelle.com in Boston, USA where he is leading the product efforts to enable consumers to trade-in over 250,000 used electronic gadgets for cash.
Whether you are currently a product manager or if you are aspiring to become a Product Manager, this seminar is for you! Join us to listen to Gopal deliver an inspirational seminar on the changing role of a Product Manager in a distributed ecosystem of customers and stakeholders, influence of social media on behaviors of prospective customers and how Indian Product Managers can position themselves for success in such a global business environment.This is your opportunity to ask one of the industry’s accomplished practitioners on how to go about building products that will succeed in the marketplace.
For more info you can visit www.adaptivemarketing.in
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
ROCKETROI for Intersport | Beating sales forecast by 25%. Benedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
Chapter 2: Principles of Marketing, Kotler, Armstrong, Agnihotri, Ehsan ul Haque 13th Edition
Created for IoBM Karachi. Gives highlights of the marketing strategy and corporate objectives.
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
The document discusses strategies for successful marketing in 2016. It recommends establishing goals, identifying target markets, conducting a marketing audit, setting a budget, filling gaps in marketing areas like content and social media, prioritizing action items, and tracking metrics. Specific tactics discussed for business-to-business (B2B) markets include creating quick, low-cost content like articles and social media posts. Metrics for determining success include tracking leads, closing ratios, and key performance indicators related to business, marketing, employees, and customers. Customer retention strategies are also recommended.
Finding Product-Market Fit Faster (& Getting It Right)Chad Kaul
This presentation is explains the importance of product-market fit and how to find it faster through a process called Startup Discovery. Delivered at Startup Next (Techstars), the #1 pre-accelerator in the world.
Hear Employment Office’s Employer Branding expert, who has worked on global brands such as Flight Centre Travel Group and Parmalat, discuss why all organisations need to be in control of their employer brand and the steps they need to take to be seen as an employer of distinction.
The document discusses the importance of employer branding for attracting and retaining talent. It notes that companies spend significant resources on consumer branding but less on employer branding. A strong employer brand drives applications, engagement and retention while reducing costs. The document outlines strategies for building an effective employer brand including understanding target audiences like Millennials, optimizing the employee value proposition, using stories and social media to engage candidates, and empowering existing employees to act as advocates.
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
This document provides an overview and agenda for a presentation on building a data-driven marketing stack. The presentation will include an introduction to MightyHive as a programmatic solutions partner, an explanation of what a marketing stack is and its relationship to data-driven marketing, and a deep dive into data-driven advertising. It will also feature a section on building an example data-driven marketing stack, covering components like campaign management, unified tracking, analytics, reporting, attribution, and optimization. The document outlines many key considerations for each component and how they work together to enable a complete data-driven approach.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
1. The document identifies the top 40 demand marketing "game changers" - marketing professionals who are driving innovation and achieving breakthrough results in demand generation.
2. A panel of expert judges used a nomination and evaluation process to identify the game changers, focusing on areas like engagement creativity, operational innovation, data acumen, sales collaboration, and revenue responsibility.
3. Profiles of the top 40 game changers are provided, highlighting their backgrounds, approaches, and insights into engagement creativity, tools, influencers, and other aspects of demand marketing.
Future of advertising: Agency as a platformAjinkya Pawar
Advertising is dead. Long live Advertising.
Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken.
Here's my idea to fix it.
Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/
for which I won the WPP Atticus Award 2016.
Similar to Account Based Marketing for New Categories (20)
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
5. What do you mean by new categories?
Companies today are building businesses at the heart of
process reinvention where incumbent technologies do not
exist.
@akennada
8. Star Wars: The
Force Awakens
(2015)
Jurassic World
(2015)
Marvel’s The
Avengers (2012)
Avengers: Age of
Ultron (2015)
Iron Man 3 (2013) Harry Potter & the
Deathly Hallows Pt 2
(2011)
The Dark Knight
Rises (2012)
The Dark Knight
(2008)
The Hunger Games:
Catching Fire (2013)
The Hunger Games
(2012)
Spider-Man 3 (2007) Fast and The
Furious 7 (2015)
The Twilight Saga:
New Moon (2009)
The Twilight Saga:
Breaking Dawn Pt 2
(2012)
The Twilight Saga:
Breaking Dawn Pt 1
(2011)
Pirates of the
Caribbean: Dead
Man’s Chest (2016)
Deadpool (2016) Iron Man 2 (2010)
All Time Box Office Opening Weekend Records
@akennada
30. Building a new category is expensive,
ABM is a better way to scale
marketing spend.
31. You need tight cross-functional
alignment when building a
category…
…ABM is a great forcing
function for collaboration.
32. You're developing two brands, one for your industry
and one for your company.
@akennada
33. 4 Reasons New Category Marketers Need to Care
About ABM.
You’ve already embraced content marketing.
Building a new category is expensive, ABM is a better way to scale marketing spend.
You need tight cross-functional alignment when building a category, ABM is a forcing function for collab.
You're developing two brands, one for your industry and one for your company.
@akennada