SlideShare a Scribd company logo
Abhishek Thapa
Id- SB23MBAGN071
SYNOPSIS
Accord Hotels, a prominent player in the hospitality
industry, endeavorsto bolster its brand presence
andcustomer engagementthrough strategic digital
marketing initiatives. Recognizing the evolving
landscapewhere digital channelsdominate
consumer interactions, Accord Hotels aimsto
harnessthe power of digitalplatforms to enhance
brand recognition, foster guest loyalty,and drive
revenue growth.
Content Marketing Online Reputation
Management
Social Media
Engagement:
Outcomes and Future
Outlook
AN INDUSTRY DISRUPTED BY NEW DIGITAL
ENTRANTS
A NEW BUSINESS
MODEL
From:
Asset-heavy,
hierarchical
company
To:
Dynamic, agile and fast moving
organization
Mobile First: common mobile app
gathering all services for all hotels
Customer centric
Streamlined customer experience
(one-click booking, online check-in, and
paperless payment)
Agile IT structure
Simplicity, clarity & speed
5-year digital
transformation plan
GOAL: CREATING AN AGILE
CULTURE
PEOPLE
ORIENTED
EFFICIENT
CUSTOMER CENTRIC
INNOVATIVE
ANTICIPATE
TRENDS
REACT FASTER THAN
COMPETITORS
AN ECOSYSTEM OF PARTNERS
CHANGES TO THE ORGANIZATIONAL
STRUCTURE
Investment in Technology Customer-Centric Approach
Data-Driven Decision Making Continuous Innovation
Shifting from systems solely
designed to deal with selling
roomnights to a system offering
enhanced hospitality experiences
Agile and Fast IT infrastructure
Central reservation systems, revenue
management services or payment
solutions that are secure ...
UPDATED PROCESSES AND ASSETS
The customer is placed at the heart of the
strategy
Touchpoints to dream and select
AN ECOSYSTEM OF
PARTNERS
FastBooking is a B2B hotel tool provider, serves more than 3500 hotels
with a website builder, channel manager, digital marketing campaign
and a business intelligence software
1 2
Travel experience becomes seamless
Booking
Online check-in
Text message
for easy access
Fast check-in
Fast check-out

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Accor hotels. market changes vision changes new market new vision and new phase

  • 2. SYNOPSIS Accord Hotels, a prominent player in the hospitality industry, endeavorsto bolster its brand presence andcustomer engagementthrough strategic digital marketing initiatives. Recognizing the evolving landscapewhere digital channelsdominate consumer interactions, Accord Hotels aimsto harnessthe power of digitalplatforms to enhance brand recognition, foster guest loyalty,and drive revenue growth. Content Marketing Online Reputation Management Social Media Engagement: Outcomes and Future Outlook
  • 3. AN INDUSTRY DISRUPTED BY NEW DIGITAL ENTRANTS
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. A NEW BUSINESS MODEL From: Asset-heavy, hierarchical company To: Dynamic, agile and fast moving organization Mobile First: common mobile app gathering all services for all hotels Customer centric Streamlined customer experience (one-click booking, online check-in, and paperless payment) Agile IT structure Simplicity, clarity & speed 5-year digital transformation plan
  • 9.
  • 10. GOAL: CREATING AN AGILE CULTURE PEOPLE ORIENTED EFFICIENT CUSTOMER CENTRIC INNOVATIVE ANTICIPATE TRENDS REACT FASTER THAN COMPETITORS
  • 11.
  • 12. AN ECOSYSTEM OF PARTNERS
  • 13. CHANGES TO THE ORGANIZATIONAL STRUCTURE Investment in Technology Customer-Centric Approach Data-Driven Decision Making Continuous Innovation
  • 14. Shifting from systems solely designed to deal with selling roomnights to a system offering enhanced hospitality experiences Agile and Fast IT infrastructure Central reservation systems, revenue management services or payment solutions that are secure ... UPDATED PROCESSES AND ASSETS
  • 15.
  • 16. The customer is placed at the heart of the strategy
  • 17. Touchpoints to dream and select
  • 18. AN ECOSYSTEM OF PARTNERS FastBooking is a B2B hotel tool provider, serves more than 3500 hotels with a website builder, channel manager, digital marketing campaign and a business intelligence software 1 2
  • 19. Travel experience becomes seamless Booking Online check-in Text message for easy access Fast check-in Fast check-out