Tips on how to accelerate your startup's growth, innovation and global expansion, leveraging the cloud, and related new best practices.

1. Accelera'ng*Growth,*Innova'on*and*
Global*Expansion*with*Cloud*Compu'ng*
Markku*Lepisto*–*Technology*Evangelist*
@markkulepisto*

2. Agenda*
• Growth*Limiters*
• From*Owning*to*Ren'ng*
• New*Best*Prac'ces*
• Rekindling*Innova'on*
• Going*Global*
• AWS*Intro*

3. GROWTH'LIMITERS'

4. Common*Problems*
• Long*lead*'mes*
• Inability*to*predict*success*
• Sta'c,*preLinvested*capacity*
• Lack*of*resources*
• High*cost*of*failure*
• Risk*aversion*
!*S'fled*Innova'on*

5. FROM'OWNING'TO'RENTING'
Economic*Uncertainty*

6. OnLDemand,*PayLPerLUse*
• Avoid*large*upfront*investments**
• Avoid*deprecia'ng*assets*
• Rent*infrastructure*and*useful*services*when*needed*
• Low*variable*costs*that*follow*usage*
*****No*more*capacity*guessing*

7. Everything*Available*as*a*Service*
• Infrastructure*
• Database*
• Applica'on*Services*
• Deployment*&*Management*
• Analy'cs*
• Open*Source*&*Commercial*SW*

8. NEW'BEST'PRACTICES'

9. Minimum*Viable*Product*(MVP)*
• Release*quickly*
• Limited*core*features*
• Iterate*in*produc'on*
• Business*decisions*based*on*data*
• New*
– Business*processes,**
– Procurement,*delivery*models*
– Business*models:*freemium,*inLapp*
– And*culture!*
*
“Produc(on*is*truly*the*only*place**
you*can*validate*your*code”*
L*Michael*Nygard,*author*of*‘Release*it!’*

11. Deliver*Con'nuously*
• Infrastructure*as*Code*
– Everything*now*programmable*
– App*=*code*+*infrastructure*descrip'on*
– In*version*control*
• Full*test*automa'on*
• Frequent*small*risk*&*size*builds*
• Successful*builds*to*produc'on*

13. test*
Con'nuous*Integra'on*
code* build*plan*
Agile*Development*
Source*h^p://www.collab.net*
deploy* operate*
collabora'on*
value*
DevOps*
release*
Con'nuous*Delivery*

14. CloudLSOA*
S
O
A
• CloudLna've*New*Applica'ons*
• SOA*principles*leveraging*Cloud*services*
• Architect*for*
– Automa'on*
– Scale*
– Cost*
– Availability*
– Data*
• Applica'ons*are**
– AlwaysLon*
– SelfLhealing*
– An'Lfragile*

15. CloudLna've*Architectures*
• Decompose*to*building*blocks*
• Blocks*implement*1*useful*service*each*
– Infrastructure*–*middleware*–*business*logic*
• Monitor,*scale*independently*
• Expose*through*APIs*
• Decouple*with*idempotent*interfaces,*queues*
– horizontal*scaleLout*
– resiliency*

17. GO'GLOBAL'
Expand*Customer*Base*

18. Go*Global*–*in*Minutes*
• Launch*in*a*test*market*
• Collect*all*logs*
• A/B*tes'ng*
• Big*Data*analy'cs*!*ac'onable*insights*
• Feedback*to*product*team*
• Iterate*and*deliver*improvements*con'nuously*
Once*you*hit*the*sweet*spot*–*
• Programma'cally*replicate*the*offering*to*all*global*regions*

20. AMAZON'WEB'SERVICES'

21. Regions,*Zones*and*Edge*Loca'ons*

22. Storage*
S3 EBS Glacier Storage
Gateway
AWS'
Global'
Infrastru
cture'
API'
AWS'Global'Infrastructure'
AWS'Global'Infrastructure'
Foundation
Services'
Application
Services'
Deployment&
Management'
Application Services*
Libraries, SDK’s*
Networking*
VPC Direct
Connect
ELB Route53
Databases
RDS ElastiCacheDynamo RedShift
Content Delivery
CloudFront
SES SNS SQS Elastic
Transcoder
CloudSearch SWF
IAM Federation
Identity & Access
Web Console
Interaction*
Human Interaction*
Support
Regions Availability Zones Edge Locations
Analytics*
DataPipelineEMR Kinesis
EC2
Compute*
WorkSpaces
AppStream
Monitoring
CloudWatch
Deployment & Management
BeanStalk Cloud
Formation
OpsWork CloudTrail
Command Line

23. How can You get Started?
announcing'
AWS'AcEvate'

24. Packages & Benefits
AWS'AcEvate'
SelfGStarter'Package'
Startups*doing*it*on*their*own*
PorIolio'Package*
Startups*in*select*accelerators*
• AWS*Free*Usage*Tier*
• 1*month*Developer*Support*
• "AWS*Technical*Professional"*
training*+*1*selfLpaced*lab*
• Startup*Forum*
• Special*3rd*party*offers*
• AWS*Promo'onal*Credit*
• Business*Support*1+*month*
• "AWS*Technical*Professional"*&*
"AWS*Essen'als"*training*with*class*
labs*+*4*selfLpaced*labs*
• Startup*Forum*
• Special*3rd*party*offers*

25. as*
Sign up Now
AWS'AcEvate'
aws.amazon.com/ac'vate*

26. DEMO'

27. Thank You!
aws.amazon.com*
Markku*Lepisto*–*Technology*Evangelist*
@markkulepisto*