- Abruption refers to breaking away from conventions and traditional ways of thinking to spark radical new ideas and accelerate change. It is a tool that can be applied to marketing, business strategy, and product development.
- Movements are how big ideas spread and scale through social networks and media. They build brands that can identify with and lead ideas that are gaining popularity.
- Change occurs when brands understand people's existing beliefs and create new meanings that bring those beliefs to life through shared stories and movements. Real change is measurable in terms of brand metrics and consumer actions.
Fundraising and service delivery at non-profits can be integrated by building relationships between supporters and causes, providing opportunities for supporters to make a difference. This involves collecting impactful stories, developing insights and products, and making donors feel special through recognition. Overcoming challenges between fundraising and services requires understanding barriers, determining solutions, and taking immediate personal actions to enact change.
US+Partners is the exclusive liaison for the more than 5,000 NFL fan communities on Facebook.
That’s right. We’re engaged ‐‐ deeply ‐‐ with a loyal, social mega‐network of more than 13 million highly educated, passionate, and engaged cause‐wired football fans ‐‐ a big‐spending, burgeoning demographic slice of America. Ready, able and uniquely willing to embrace and experience your brand. Right now.
And that’s just for starters. This powerhouse is growing fast ‐‐ in size and influence. Grassroots. Credible.
Authentic. Peer‐to‐peer. Continuously connected, in season and off.
Only US+Partners can offer you this advantage. For the past 3 years, we’ve used our proprietary socialengagement optimization (SEO) model to identify, follow, qualify and engage the most influential people
in each of these thousands of tight‐knit fan bases comprising this network.
We’ve connected them to each other. We can connect them to you.
Computers will help people in many ways in the future, with many people using computers for work already on a daily basis. The document questions how computers may help in the future and what additional improvements could be expected beyond current conceptions. It leaves answers to these questions unstated.
The International Space Station is a scientific space station operated jointly by five space agencies to conduct experiments in microgravity. Astronauts live aboard the ISS for 2-6 months at a time to study fields like biology, physics and astronomy. The goal is to gain insights that can help address problems on Earth like global warming by observing our planet from space.
In this paper we’ll look at how the impact of consumer generated media and third party
shopping websites have changed the way the considered purchase marketing funnel model
works and discuss the new tools necessary to fuel the funnel, maximize customer
throughput, and marketing ROI.
Discussion includes our thinking on how considered purchase brand marketers can best:
• Fill the top of the funnel with both returning customers and conquest prospects
• Minimize attrition from top to the bottom of the funnel
• Close those in market
• Maximize the depth of repeat for their products and services
US+Partners provides social media marketing services to help brands engage with consumers on Facebook. They utilize techniques like newsfeed optimization to generate authentic user-generated content from influential consumers within Facebook communities about brands and products. This grassroots engagement through sharing photos and stories creates advocacy that moves products and provides insights for brands. They present a case study of their work with an NFL fan community of 15 million people across thousands of pages to promote brands and products to a valuable target audience.
- Abruption refers to breaking away from conventions and traditional ways of thinking to spark radical new ideas and accelerate change. It is a tool that can be applied to marketing, business strategy, and product development.
- Movements are how big ideas spread and scale through social networks and media. They build brands that can identify with and lead ideas that are gaining popularity.
- Change occurs when brands understand people's existing beliefs and create new meanings that bring those beliefs to life through shared stories and movements. Real change is measurable in terms of brand metrics and consumer actions.
Fundraising and service delivery at non-profits can be integrated by building relationships between supporters and causes, providing opportunities for supporters to make a difference. This involves collecting impactful stories, developing insights and products, and making donors feel special through recognition. Overcoming challenges between fundraising and services requires understanding barriers, determining solutions, and taking immediate personal actions to enact change.
US+Partners is the exclusive liaison for the more than 5,000 NFL fan communities on Facebook.
That’s right. We’re engaged ‐‐ deeply ‐‐ with a loyal, social mega‐network of more than 13 million highly educated, passionate, and engaged cause‐wired football fans ‐‐ a big‐spending, burgeoning demographic slice of America. Ready, able and uniquely willing to embrace and experience your brand. Right now.
And that’s just for starters. This powerhouse is growing fast ‐‐ in size and influence. Grassroots. Credible.
Authentic. Peer‐to‐peer. Continuously connected, in season and off.
Only US+Partners can offer you this advantage. For the past 3 years, we’ve used our proprietary socialengagement optimization (SEO) model to identify, follow, qualify and engage the most influential people
in each of these thousands of tight‐knit fan bases comprising this network.
We’ve connected them to each other. We can connect them to you.
Computers will help people in many ways in the future, with many people using computers for work already on a daily basis. The document questions how computers may help in the future and what additional improvements could be expected beyond current conceptions. It leaves answers to these questions unstated.
The International Space Station is a scientific space station operated jointly by five space agencies to conduct experiments in microgravity. Astronauts live aboard the ISS for 2-6 months at a time to study fields like biology, physics and astronomy. The goal is to gain insights that can help address problems on Earth like global warming by observing our planet from space.
In this paper we’ll look at how the impact of consumer generated media and third party
shopping websites have changed the way the considered purchase marketing funnel model
works and discuss the new tools necessary to fuel the funnel, maximize customer
throughput, and marketing ROI.
Discussion includes our thinking on how considered purchase brand marketers can best:
• Fill the top of the funnel with both returning customers and conquest prospects
• Minimize attrition from top to the bottom of the funnel
• Close those in market
• Maximize the depth of repeat for their products and services
US+Partners provides social media marketing services to help brands engage with consumers on Facebook. They utilize techniques like newsfeed optimization to generate authentic user-generated content from influential consumers within Facebook communities about brands and products. This grassroots engagement through sharing photos and stories creates advocacy that moves products and provides insights for brands. They present a case study of their work with an NFL fan community of 15 million people across thousands of pages to promote brands and products to a valuable target audience.
This document discusses strategies for changing corporate culture at a traditional company. It advocates becoming a social organization by identifying a common purpose, empowering employees, and connecting people both internally and externally. Three case studies of grassroots communities at Sanofi Pasteur are provided as examples. Common barriers to culture change like command-and-control structures and silos are also outlined. The presentation argues for an experiential and collaborative approach to shifting culture over the long term.
This document discusses strategies for changing corporate culture at a traditional company. It advocates becoming a social organization by identifying a common purpose, empowering employees, and connecting people both internally and externally. Three case studies of grassroots communities at Sanofi Pasteur are provided as examples. Common barriers to culture change like command-and-control structures and silos are also outlined. The presentation argues for an experiential and collaborative approach to shifting culture over the long term.
The document summarizes the lessons on corporate social responsibility (CSR) imparted by seven thought leaders.
Jesse Mayhew emphasizes creating shared value through storytelling to establish a sense of shared values with stakeholders. Brian Reich advises stopping initiatives that don't work and focusing resources on improving existing efforts. Craig Bida recommends leveraging the power of partnerships by collaborating with non-profits to tackle social issues more effectively. Sami Grover warns against using cliches in CSR communications and advises differentiating through vibrant, exciting messaging. Derrick Mains suggests embracing transparency by telling the truth about both positive and negative impacts. Henry Frechette stresses the importance of embracing cutting-edge social media formats to effectively
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
This document discusses how social media has enabled real-world revolutions by connecting people to organize for change. It highlights the Arab Spring and Occupy Wall Street movements as examples of how social networks facilitated uprisings against oppression and economic inequality. While social media plays an important role, the document argues that people, not technology, are the true drivers of transformation through shared experiences and a common desire for change. It calls the reader to use social media's reach to inspire others with a vision for a better future and lead real change in the world.
Leading Transformation and Captivating Communities by Brian Solis is a manifesto that discusses how social media is facilitating real world revolutions by connecting passionate people. The document argues that social media alone does not cause change, but rather it is the tool that facilitates uprisings driven by issues like repression, inequality, and vision for a better future. It calls the reader to embrace their role as an agent of change and lead the transformation they envision through inspiring others and bridging the gap between organizations and their stakeholders.
How-can-purpose-reveal-a-path-through-uncertainty. By EY. 2017Gemma Alcalá
El propósito y la empresa en el siglo XXI. El concepto de
propósito empresarial adquiere un significado cada vez más relevante en la estrategia de crecimiento de las compañías.
Una de las conclusiones de este informe es que la mayoría de las empresas y marcas confían actualmente en el poder del propósito, pero encuentran dificultades para completar su integración en la estrategia y en el funcionamiento diario de la compañía.
El propósito de una empresa, más allá del beneficio económico, se producen en respuesta a las demandas de los trabajadores, a la necesidad de que haya marcas inspiradoras o compañías socialmente más responsables.
En el informe se habla de las empresas 'Capital P.'. Ser una empresa con “Capital P” son aquellas que tienen un propósito bien integrado y que es clave para sobrevivir en un entorno muy volatil, repleto de incertidumbres, complejo y ambiguo.
Las empresas líderes afirman que su propósito está integrado en todas sus actividades, con un enfoque tanto a corto como a largo plazo, lo que genera valor a todo lo que hacen.
La Cuarta Revolución Industrial incrementa las necesidades de las empresas y pone en peligro a aquellas que no tienen un propósito bien integrado. Resulta necesario aportar valor a todos los stakeholders (grupos de interés), aspirar a mejorar la sociedad, tener una visión más amplia de la actividad y afrontar las oportunidades que se presenten de
forma inesperada.
This document discusses the importance of entrepreneurship and ways communities can better support it. It defines entrepreneurship broadly as starting new commercial or social enterprises or changing existing business practices. The document states that entrepreneurship is critical for economic development and prosperity. It suggests that communities would benefit from asset mapping to understand available entrepreneurship support resources, linking these assets through social networking platforms, and promoting an entrepreneurial culture.
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
The document discusses the evolution of various C-suite roles including Chief Communications Officer, Chief Information Officer, SVP of Human Resources, Chief Financial Officer, and Chief Marketing Officer. It argues that these roles are shifting from functional specialists to strategic business partners and leaders who help drive innovation and business performance. The roles now require skills in collaboration, change management, and demonstrating business value in order to remain relevant in the future.
Taking A Strategic Approach to Social MediaMartin Thomas
The document discusses how social media is changing expectations around speed, responsiveness, and access to information and organizations. It notes that connected customers now expect organizations to respond in real time and be transparent. However, many institutions struggle with this new environment because their structures and cultures are not configured for real-time interactions and lack of control. The document argues organizations need to transform their structures, roles, and business models to adapt to these new socio-cultural shifts and connected customers.
Leadership requires followership, and followers today have more power than in the past. Changing organizational structures have given followers more decision-making responsibility through matrix structures with multiple reporting lines. Followers interact directly with customers and have technical expertise that gives them influence. To be effective leaders, one must listen to followers, understand their motivations, provide training and opportunities for growth, and share knowledge rather than hoard power. As generations change, so too must leadership styles to accommodate the needs of knowledgeable and skilled followers.
White paper the thinking-feeling organization (dec. 2013) finalBrian Christian
Anyone who has pursued a strategic innovation knows how difficult it can be to win internal support for even the most attractive opportunity. This is largely due to the fact that new offerings and business models are unfamiliar to -- and often cause discomfort among -- those within the organization. But companies that learn to effectively balance their analytical and emotional reactions to new opportunities are best able to assess and pursue them successfully. In this white paper, Inovo CEO Larry Schmitt explores a new paradigm for strategic innovation -- iterative deepening -- that embraces this duality of thinking and feeling and helps innovators learn to manage it effectively.
Human to Human: The New Imperative for Creative SustainabilityArya Davachi
In 2020, NeueHouse and leading creative agency TBWA\Chiat\Day led a 6-week think tank comprised exclusively of NeueHouse Members and TBWA\Chiat\Day staffers, exploring the idea of Creative Sustainability — preserving and expanding our personal creative energy and a continued push for innovation in creative thinking.
This seminar series led to the creation of our Human to Human whitepaper.
LaQuesha 'Q' Smith is described as a Heropreneur who aims to move social entrepreneurship towards having greater social impact. To change a system, Q teaches developing holistic skills like systems thinking, collaboration, and leadership without power to achieve collective impact across diverse groups. Values establish a company's worldview and guide decisions, while vibes reflect emotional sides like success.
This document provides an overview of digital thinking and insights on evolving digital strategies. It discusses the importance of having a diverse array of strategic, creative, technological, and subject matter expertise when developing digital programs. Several articles are summarized that discuss topics like social media and employee engagement, ethics in social media, online media and investor relations, and developing effective social media monitoring strategies. The document advocates for a holistic approach to digital that considers all stakeholders and drives business goals.
The document describes a new type of foundation called a MeshWORKS foundation. [1] MeshWORKS foundations focus on aligning and integrating diverse resources to achieve common goals and "third win" outcomes. [2] They prioritize enabling and empowering all contributing elements rather than promoting a single image or cause. [3] The defining purpose of MeshWORKS foundations is to search for objectives that can mesh people and organizations together for positive impact.
This volume—the product of decades of hard-won insights from philanthropist Mario Morino and more than a dozen social-sector experts and practitioners—offers practical advice for all social-sector executives and board members who are hungry to achieve more for those they serve.If you’re a leader in search of reliable information to help you make tough decisions . . . if you care deeply about how e ffective your organization is in achieving its mission . . . if you are ready for a leap of reason that will allow your organization to become even better at doing what it does . . . then this monograph will get your organization started on the path of greater rigor and impact. The need for the successful management approaches highlighted in this volume will only increase in the decade ahead. As growing federal and state budget pressures force impossible— even Solomonic—choices, nonprofi ts will increasingly have to show results. Public and private funders will migrate away from organizations with stirring stories alone, toward well-managed organizations that can demonstrate meaningful, lasting impact. This approachable volume will help spark refl ection within your organization about how best to turn your collective passion into even more change in the lives of those who rely on you.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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This document discusses strategies for changing corporate culture at a traditional company. It advocates becoming a social organization by identifying a common purpose, empowering employees, and connecting people both internally and externally. Three case studies of grassroots communities at Sanofi Pasteur are provided as examples. Common barriers to culture change like command-and-control structures and silos are also outlined. The presentation argues for an experiential and collaborative approach to shifting culture over the long term.
This document discusses strategies for changing corporate culture at a traditional company. It advocates becoming a social organization by identifying a common purpose, empowering employees, and connecting people both internally and externally. Three case studies of grassroots communities at Sanofi Pasteur are provided as examples. Common barriers to culture change like command-and-control structures and silos are also outlined. The presentation argues for an experiential and collaborative approach to shifting culture over the long term.
The document summarizes the lessons on corporate social responsibility (CSR) imparted by seven thought leaders.
Jesse Mayhew emphasizes creating shared value through storytelling to establish a sense of shared values with stakeholders. Brian Reich advises stopping initiatives that don't work and focusing resources on improving existing efforts. Craig Bida recommends leveraging the power of partnerships by collaborating with non-profits to tackle social issues more effectively. Sami Grover warns against using cliches in CSR communications and advises differentiating through vibrant, exciting messaging. Derrick Mains suggests embracing transparency by telling the truth about both positive and negative impacts. Henry Frechette stresses the importance of embracing cutting-edge social media formats to effectively
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
This document discusses how social media has enabled real-world revolutions by connecting people to organize for change. It highlights the Arab Spring and Occupy Wall Street movements as examples of how social networks facilitated uprisings against oppression and economic inequality. While social media plays an important role, the document argues that people, not technology, are the true drivers of transformation through shared experiences and a common desire for change. It calls the reader to use social media's reach to inspire others with a vision for a better future and lead real change in the world.
Leading Transformation and Captivating Communities by Brian Solis is a manifesto that discusses how social media is facilitating real world revolutions by connecting passionate people. The document argues that social media alone does not cause change, but rather it is the tool that facilitates uprisings driven by issues like repression, inequality, and vision for a better future. It calls the reader to embrace their role as an agent of change and lead the transformation they envision through inspiring others and bridging the gap between organizations and their stakeholders.
How-can-purpose-reveal-a-path-through-uncertainty. By EY. 2017Gemma Alcalá
El propósito y la empresa en el siglo XXI. El concepto de
propósito empresarial adquiere un significado cada vez más relevante en la estrategia de crecimiento de las compañías.
Una de las conclusiones de este informe es que la mayoría de las empresas y marcas confían actualmente en el poder del propósito, pero encuentran dificultades para completar su integración en la estrategia y en el funcionamiento diario de la compañía.
El propósito de una empresa, más allá del beneficio económico, se producen en respuesta a las demandas de los trabajadores, a la necesidad de que haya marcas inspiradoras o compañías socialmente más responsables.
En el informe se habla de las empresas 'Capital P.'. Ser una empresa con “Capital P” son aquellas que tienen un propósito bien integrado y que es clave para sobrevivir en un entorno muy volatil, repleto de incertidumbres, complejo y ambiguo.
Las empresas líderes afirman que su propósito está integrado en todas sus actividades, con un enfoque tanto a corto como a largo plazo, lo que genera valor a todo lo que hacen.
La Cuarta Revolución Industrial incrementa las necesidades de las empresas y pone en peligro a aquellas que no tienen un propósito bien integrado. Resulta necesario aportar valor a todos los stakeholders (grupos de interés), aspirar a mejorar la sociedad, tener una visión más amplia de la actividad y afrontar las oportunidades que se presenten de
forma inesperada.
This document discusses the importance of entrepreneurship and ways communities can better support it. It defines entrepreneurship broadly as starting new commercial or social enterprises or changing existing business practices. The document states that entrepreneurship is critical for economic development and prosperity. It suggests that communities would benefit from asset mapping to understand available entrepreneurship support resources, linking these assets through social networking platforms, and promoting an entrepreneurial culture.
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
The document discusses the evolution of various C-suite roles including Chief Communications Officer, Chief Information Officer, SVP of Human Resources, Chief Financial Officer, and Chief Marketing Officer. It argues that these roles are shifting from functional specialists to strategic business partners and leaders who help drive innovation and business performance. The roles now require skills in collaboration, change management, and demonstrating business value in order to remain relevant in the future.
Taking A Strategic Approach to Social MediaMartin Thomas
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Leadership requires followership, and followers today have more power than in the past. Changing organizational structures have given followers more decision-making responsibility through matrix structures with multiple reporting lines. Followers interact directly with customers and have technical expertise that gives them influence. To be effective leaders, one must listen to followers, understand their motivations, provide training and opportunities for growth, and share knowledge rather than hoard power. As generations change, so too must leadership styles to accommodate the needs of knowledgeable and skilled followers.
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This document provides an overview of digital thinking and insights on evolving digital strategies. It discusses the importance of having a diverse array of strategic, creative, technological, and subject matter expertise when developing digital programs. Several articles are summarized that discuss topics like social media and employee engagement, ethics in social media, online media and investor relations, and developing effective social media monitoring strategies. The document advocates for a holistic approach to digital that considers all stakeholders and drives business goals.
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2. abruption
a sudden breaking away
from convention; a radical new idea
that accelerates change
movements
media and social networks working
together to advance shared economic,
political or artistic goals; a source of
innovation and opportunity
change
the “to be” state of a company or organization;
the qualitative or quantitative goal:
one to be broadly shared and supported
3. abruption is where big ideas are born.
movements are where big ideas scale.
change is how visions are realized.
4. Steve Stepanek:
abruption™ is not destruction or disruption;
It is a breaking away from convention;
conventional agency structure, conventional
“process” and conventional thought.
5. abruption is a tool for change,
a pathway to growth.
abruption is a break with
convention, the expected and
the common -- a reach for more.
6. abruption isn’t limited to marketing
communications, it can contribute
to the invention of new markets,
new business strategy, products
and services.
7. Steve Ulin:
If your future is looking like your past, that’s a
problem.
For new markets, break away from strategy
by habit, reject what’s typical and expected.
That’s the way to reach for more.
8. abruption is about finding
brand ideas for growth.
movements are about
understanding how brand ideas
scale out in the world.
9. Marcia Stepanek:
Forget advertising. Create movements, instead. In a
digital world, it's all about shaping the conversation
online -- and the actions of tight-knit social networks.
If you're not being talked about (or conversing)
online, you're irrelevant. Sure, traditional TV, print
and radio still play a role. But they don't carry the
same clout among today's most influential
consumers.
We help brands become a part of the best
conversations online, and then move talk to action.
10. movements build brands that
can identify, spark, lead or align
with an idea on the rise.
11. movements are accelerated by
multi-platform communications
enabling engagement, membership
and change.
12. Chris Scott:
Give people a feeling they have
membership in your brand. A meaningful
connection. One that fuels your story and
creates the kind of movement that makes
desired change happen.
13. change occurs when brands
understand and leverage existing
beliefs to create and share new
brand meaning.
15. Jerry Moore:
Understand your consumer’s beliefs and
create a movement to bring about change.
Bring your brand story alive and share new
meaning. Then you’ll see measurable results.
16. when you bring an idea alive
and it fuels a movement, you’re
no longer doing advertising.
you’re making change happen.
17. abruption.
™
making change happen.
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