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About the Konkan Fruit Fest 2015
- 1. A bit aboutthe Konkan Fruit Fest 2015 For more details please contact the Botanical Society of Goa at botanicalsocietyofgoa@gmail.com
- 2. WHY A FRUITFESTIVAL?
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- 4. The of unusualFruits…
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- 6. Celebrating our foodculture © Jodi’s Art
- 7. WHAT IS THEKONKAN FRUIT FESTIVAL?
- 8. What is theKonkan Fruit Fest? The Konkan Fruit Festival is a unique event that is held in Goa (usually on the Campal Promenade) every year. It’s organised by the Botanical Society of Goa. This festival has become very popular with the community of Goa because it provides an opportunity to discover, learn about and taste some of the unique but fast disappearing fruits varieties that are a part of the food culture of the Konkan
- 9. What is theKonkan Fruit Fest? The objective behind the 3-day Konkan Fruit Festival, is to preserve agricultural biodiversity and elements of our food culture that are linked to these fruit varieties – soursop, mangosteen, karaunda and many others –before they are lost. The festival – first held in 2003 – enables about 20,000 visitors from Goa to learn about and even buy these fruits and allows farmers to get produce across to a market.
- 10. Where is it? Atthe Campal promenade, in the heart of Panjim, Goa
- 11. Is it popular? Between16,000 to 20,000 visitors over the 3- day festival, only via word of mouth… You’ll find a lot of online coverage about the festival over the years here…. We’ve got some fan videos too... https://www.youtube.com/watch?v=J1CW82kVbMo And its always in the news…
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- 19. Yours. Mine. No ones.ItsOURS. The Konkan Fruit Fest is literally, of the community, by the community, and for the community. It is possible only because of the support of government agencies, the city of panjim and people who visit from all over Goa. And its organised and managed by volunteers.
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- 21. That’s the Commissioner of Panjim Andthis is his ride at the festival
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- 28. WHAT IS THEKONKAN FRUIT FEST LIKE?
- 29. What visitors experience… DISCOVER (displaysin the stalls) EXPERIENCE (Tasting opportunities) LEARN (workshops and information sources) BUY (from the vendors) PRESERVE (our support means that biodiversity is protected)
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- 31. The fruit growerscontest
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- 38. WHAT ABOUT VENDORSAND EXHIBITORS?
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- 48. WHAT’S THE PLANFOR KFF 2015 AT PANJIM?
- 50. Biodiversity Pavilion WITHHealth & Nutrition Stall Mango Pavilion in partnership with the Agriculture department Cashew Pavilion in partnership with RFRS, Vengurla Partner and vendor stalls Kokum Pavilion with Western Ghats Kokum Foundation Traditional Foods of Goa Exhibit
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- 52. Key partner • Departmentof Science and Technology* Goa Biodiversity Board KFF Fruit Display and Grower’s Contest 2015 Nursery with unusual fruit saplings Display on the lesser known fruits of Goa (book) Stalls offering fruits for tasting (Peter) Home made wines from Goa Some other stall?
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- 54. Key partner • Departmentof Agriculture Department of Agriculture KFF Mango Fruit Display and Grower’s Contest 2015 Nursery with various varieties of mango saplings Display on the Mangoes of Goa – book by Agriculture Department?? Mango fruit dish and juice stalls Fruit processing techniques and practices Some other stall?
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- 56. Key partner • WesternGhats Kokum Foundation DISCOVERY LOOK AND TOUCH BUY PLANTING MATERIAL LEARN GROWING LEARN PROCESSING BUY EATABLE PRODCTS Some other stall
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- 58. Cashew Pavilion • TBD* DISCOVERYLOOK AND TOUCH BUY PLANTING MATERIAL LEARN GROWING LEARN PROCESSING BUY EATABLE PRODCTS Some other stall
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- 60. Key Partner… • TBD* DISCOVERYLOOK AND TOUCH BUY PLANTING MATERIAL LEARN GROWING LEARN PROCESSING BUY EATABLE PRODCTS Some other stall
- 61. And there willbe lots more…
- 62. WHY YOUR BUSINESS SHOULDPARTICIPATE?
- 63. The community cause… •Protecting the biodiversity of our fruits, because of the direct consequence on our enjoyment and health • Creating opportunities for farmers to connect with buyers, and achieve fair return for their produce • Supporting an environment that allows adults and children alike to learn about their own food culture
- 64. The audience • Totallybetween 18,000 to 22,000 visitors during the festival, provides an audience of considerable size • This includes people from a wide range of economic segments – from lower-middle to upper-middle • Representative of all ages – children, seniors, women, youth, middle aged • A lot of our visitors are food lovers or support environment-related causes
- 65. The environment • Locatedon one of the most beautiful streets in the country – the Campal promenade • The festival offers a relaxed, environment which means most people spend longer periods of time there (at least an hour) • High visibility location means that there are a considerable number of drop-ins
- 66. Its where NOONE can ignore it… Festival this way
- 67. Our partnerships • TheCorporation City of Panjim • Department of Agriculture, Department of Horticulture, Indian Council for Agricultural Research, Regional Fruit Research Station (Vengurla), Food and Drug Administration, Department of Art and Culture • Goa Consumer Action Network (GOACAN), Western Ghats Kokum Foundation
- 68. Can we helpyou? • Reach an audience with a message? • Engage with the community? • Launch your brand in Goa? • Educate people? • Gain visibility and sell your products? • Associate with the flavour of Goa? * We aim to arrange a customised presence to help achieve your specific participation objectives
- 69. For more details,contact… Raj Paipanandiker 89757-66032 Or rajpaipanandiker@gmail.com Karan Manral 99606-43250 or kmanral@gmail.com
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