BB-8 is a spherical droid from Star Wars: The Force Awakens. It can be controlled using finger gestures on a driving pad to guide its movement. It can also patrol autonomously and investigate surroundings. Additionally, it can transform video recordings into holographic messages. The document discusses selling BB-8 to children as a toy, corporations for presentations and messaging, and schools/colleges for education. Marketing approaches proposed include social media, mobile games/ads, celebrity endorsements, and e-commerce. The reach of these approaches could be global through online channels and local through events. Costs estimated include free social media, 10 lakhs for games, 0.1$ per ad view,