This document provides an overview for the "A Brand New You" elective class being offered in Term Two, Semester Two of 2011. The class will focus on creating a strong online presence and personal brand through various platforms, and will run for 4 weeks on Tuesdays and Thursdays from September 27th to October 27th. Each 3 hour class will include a lecture on the importance of branding, content, profiling, or social media, followed by a related workshop exercise and student presentations. The objective is for students to gain an understanding of developing a professional and personal online brand.