SlideShare a Scribd company logo
Abhay Bhutada's Strategy
For Launching
Co-Branded Credit Cards:
What Makes Them
Unique?
Introduction
One of the standout features of Poonawalla Fincorp’s new credit
card is the absence of a joining fee. In a market where many
credit cards come with hefty initial costs, this is a refreshing
change. By eliminating this barrier, Bhutada aims to make the
card accessible to a wider audience, encouraging more people to
take advantage of its benefits without worrying about upfront
costs.
Strategic Collaboration
Poonawalla Fincorp has secured a
partnership with IndusInd Bank
to issue these co-branded credit
cards. This collaboration
leverages the strengths of both
entities, combining Poonawalla
Fincorp’s innovative approach
with IndusInd Bank’s robust
banking infrastructure. The
partnership was approved by the
Reserve Bank of India (RBI) in
September 2023, ensuring that all
regulatory requirements are met.
Comprehensive Strategy for Sourcing
and Integration
According to Abhay Bhutada, the company has developed a detailed plan
for sourcing and integrating with their co-brand partner. This meticulous
approach ensures that the rollout of the credit card is smooth and efficient,
providing a seamless experience for users. By focusing on integration,
Poonawalla Fincorp aims to offer a product that is not only innovative but
also reliable and easy to use.
Focus on Compliance
The launch of the co-branded credit card was initially planned for the
fourth quarter of the fiscal year 2024-25. However, Poonawalla Fincorp
has been diligent in addressing various compliance requirements, which has
slightly delayed the launch. This emphasis on compliance demonstrates the
company’s commitment to maintaining high standards and ensuring that
the product meets all regulatory guidelines.
Competitive Features and Benefits
While the specific features of the credit card have not been fully disclosed,
the absence of a joining fee suggests that Poonawalla Fincorp is keen on
offering competitive benefits. We can anticipate rewards and incentives
that align with the needs and preferences of modern consumers. Whether
it’s cashback, reward points, or exclusive offers, the card is likely to be
packed with value-added features.
Growth and Financial Health
Poonawalla Fincorp is not just focusing on launching a new product; the
company is also committed to robust financial growth. With an asset under
management (AUM) growth rate target of 35-40% and a goal to maintain
a gross non-performing asset (NPA) ratio between 1.3% and 1.8%, the
company is on a solid financial footing. As of March 31, their AUM stood
at an impressive Rs 25,003 crore, with significant reductions in both gross
and net NPA percentages.
Industry Insights
The financial industry is always evolving, and companies like Poonawalla
Fincorp are at the forefront of these changes. By introducing a co-branded
credit card with no joining fee and focusing on seamless integration, they
are setting new standards in the market. This approach not only benefits
consumers but also positions the company as an innovative leader in the
financial sector.
What This Means for Consumers
For consumers, this new credit
card from Poonawalla Fincorp
represents an opportunity to access
a product that is designed with
their needs in mind. The absence
of a joining fee removes a common
barrier, making it easier for people
to try out the card. Additionally,
the collaboration with IndusInd
Bank ensures that users will have
access to a wide range of banking
services and support.
Looking Ahead
As the launch of Poonawalla Fincorp’s co-branded credit card approaches,
it will be interesting to see how the market responds. Given the company’s
strategic approach and focus on compliance, there is a strong likelihood
that the card will be well-received. For now, we can look forward to more
details on the specific features and benefits that will set this card apart
from the competition.
Conclusion
In summary, Abhay Bhutada and Poonawalla Fincorp are gearing up to
introduce a credit card that is both innovative and consumer-friendly. By
eliminating the joining fee, ensuring robust compliance, and partnering
with a reputable bank, they are poised to make a significant impact in the
credit card market. Keep an eye out for this new offering, as it promises to
bring a fresh perspective to the world of credit cards.
Thank you.

More Related Content

Similar to Abhay Bhutada's Strategy For Launching Co-Branded Credit Cards: What Makes Them Unique

AUB Annual Report for 2022 online copy.pdf
AUB Annual Report for 2022 online copy.pdfAUB Annual Report for 2022 online copy.pdf
AUB Annual Report for 2022 online copy.pdf
AntonOnato2
 
FICCE-White-Paper
FICCE-White-PaperFICCE-White-Paper
FICCE-White-Paper
Arup Das
 
banks news and trands in globalhghk.docx
banks news and trands in globalhghk.docxbanks news and trands in globalhghk.docx
banks news and trands in globalhghk.docx
ChetanBariya4
 
Et new
Et newEt new
Et new
Arpit Gupta
 
Economic Times
Economic Times Economic Times
Economic Times
Arpit Gupta
 
Economic Times
Economic Times Economic Times
Economic Times
Arpit Gupta
 
Insurance sector platform pitch deck more
Insurance sector platform pitch deck moreInsurance sector platform pitch deck more
Insurance sector platform pitch deck more
YuganshArora3
 
Credit Policy Of Hdfc
Credit Policy Of HdfcCredit Policy Of Hdfc
Credit Policy Of Hdfc
Nirmal Pandya
 
ppt
pptppt
BCG & CII Report 2020
BCG & CII Report 2020BCG & CII Report 2020
BCG & CII Report 2020
Social Samosa
 
Economic Capsule - August 2014
Economic Capsule - August 2014Economic Capsule - August 2014
Economic Capsule - August 2014
Commercial Bank of Ceylon PLC
 
Start (2
Start (2Start (2
Start (2
Nitin Sharma
 
E magazine May issue
E magazine May issueE magazine May issue
E magazine May issue
VARINDIA
 
Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...
Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...
Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...
shruti1menon2
 
Hdfc competition analysis
Hdfc competition analysisHdfc competition analysis
Hdfc competition analysis
Sukhdev Verma
 
Indian Insurance Industry - Recent Industry Trends - Part - 5
Indian Insurance Industry - Recent Industry Trends - Part - 5Indian Insurance Industry - Recent Industry Trends - Part - 5
Indian Insurance Industry - Recent Industry Trends - Part - 5
Resurgent India
 
HP Bank of India
HP Bank of IndiaHP Bank of India
HP Bank of India
Satya Harish
 
Lending business model - kirana
Lending business model -  kiranaLending business model -  kirana
Lending business model - kirana
AnandParashar4
 
Economic Capsule - June 2020
Economic Capsule - June 2020Economic Capsule - June 2020
Economic Capsule - June 2020
Commercial Bank of Ceylon PLC
 
Whitepaper - Transformational journey of Regional Development Banks in South-...
Whitepaper - Transformational journey of Regional Development Banks in South-...Whitepaper - Transformational journey of Regional Development Banks in South-...
Whitepaper - Transformational journey of Regional Development Banks in South-...
Arup Das
 

Similar to Abhay Bhutada's Strategy For Launching Co-Branded Credit Cards: What Makes Them Unique (20)

AUB Annual Report for 2022 online copy.pdf
AUB Annual Report for 2022 online copy.pdfAUB Annual Report for 2022 online copy.pdf
AUB Annual Report for 2022 online copy.pdf
 
FICCE-White-Paper
FICCE-White-PaperFICCE-White-Paper
FICCE-White-Paper
 
banks news and trands in globalhghk.docx
banks news and trands in globalhghk.docxbanks news and trands in globalhghk.docx
banks news and trands in globalhghk.docx
 
Et new
Et newEt new
Et new
 
Economic Times
Economic Times Economic Times
Economic Times
 
Economic Times
Economic Times Economic Times
Economic Times
 
Insurance sector platform pitch deck more
Insurance sector platform pitch deck moreInsurance sector platform pitch deck more
Insurance sector platform pitch deck more
 
Credit Policy Of Hdfc
Credit Policy Of HdfcCredit Policy Of Hdfc
Credit Policy Of Hdfc
 
ppt
pptppt
ppt
 
BCG & CII Report 2020
BCG & CII Report 2020BCG & CII Report 2020
BCG & CII Report 2020
 
Economic Capsule - August 2014
Economic Capsule - August 2014Economic Capsule - August 2014
Economic Capsule - August 2014
 
Start (2
Start (2Start (2
Start (2
 
E magazine May issue
E magazine May issueE magazine May issue
E magazine May issue
 
Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...
Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...
Poonawalla Fincorp's Acquisition of Magma Fincorp: A Game-Changer in India's ...
 
Hdfc competition analysis
Hdfc competition analysisHdfc competition analysis
Hdfc competition analysis
 
Indian Insurance Industry - Recent Industry Trends - Part - 5
Indian Insurance Industry - Recent Industry Trends - Part - 5Indian Insurance Industry - Recent Industry Trends - Part - 5
Indian Insurance Industry - Recent Industry Trends - Part - 5
 
HP Bank of India
HP Bank of IndiaHP Bank of India
HP Bank of India
 
Lending business model - kirana
Lending business model -  kiranaLending business model -  kirana
Lending business model - kirana
 
Economic Capsule - June 2020
Economic Capsule - June 2020Economic Capsule - June 2020
Economic Capsule - June 2020
 
Whitepaper - Transformational journey of Regional Development Banks in South-...
Whitepaper - Transformational journey of Regional Development Banks in South-...Whitepaper - Transformational journey of Regional Development Banks in South-...
Whitepaper - Transformational journey of Regional Development Banks in South-...
 

More from Vighnesh Shashtri

The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...
The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...
The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...
Vighnesh Shashtri
 
How ESOPs Empower Employees and Drive Company Success
How ESOPs Empower Employees and Drive Company SuccessHow ESOPs Empower Employees and Drive Company Success
How ESOPs Empower Employees and Drive Company Success
Vighnesh Shashtri
 
Mastering Financial Planning In The Digital Age.pdf
Mastering Financial Planning In The Digital Age.pdfMastering Financial Planning In The Digital Age.pdf
Mastering Financial Planning In The Digital Age.pdf
Vighnesh Shashtri
 
Poonawalla Fincorp's Remarkable Path to Financial Excellence And Profit Growth
Poonawalla Fincorp's Remarkable Path to Financial Excellence And Profit GrowthPoonawalla Fincorp's Remarkable Path to Financial Excellence And Profit Growth
Poonawalla Fincorp's Remarkable Path to Financial Excellence And Profit Growth
Vighnesh Shashtri
 
Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...
Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...
Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...
Vighnesh Shashtri
 
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt FinancingHow Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
Vighnesh Shashtri
 
The Impact of GST Payments on Loan Approvals
The Impact of GST Payments on Loan ApprovalsThe Impact of GST Payments on Loan Approvals
The Impact of GST Payments on Loan Approvals
Vighnesh Shashtri
 
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Vighnesh Shashtri
 
Navigating Student Loan Repayment System
Navigating Student Loan Repayment SystemNavigating Student Loan Repayment System
Navigating Student Loan Repayment System
Vighnesh Shashtri
 
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Vighnesh Shashtri
 
How Improvement in Growth Plans Comes at a Risk of Asset Quality Pressure
How Improvement in Growth Plans Comes at a Risk of Asset Quality PressureHow Improvement in Growth Plans Comes at a Risk of Asset Quality Pressure
How Improvement in Growth Plans Comes at a Risk of Asset Quality Pressure
Vighnesh Shashtri
 
Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...
Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...
Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...
Vighnesh Shashtri
 
The Psychology of Financial Decision Making: Understanding Behavioral Biases ...
The Psychology of Financial Decision Making: Understanding Behavioral Biases ...The Psychology of Financial Decision Making: Understanding Behavioral Biases ...
The Psychology of Financial Decision Making: Understanding Behavioral Biases ...
Vighnesh Shashtri
 
Abhay Bhutada: A Journey of Transformation and Leadership
Abhay Bhutada: A Journey of Transformation and LeadershipAbhay Bhutada: A Journey of Transformation and Leadership
Abhay Bhutada: A Journey of Transformation and Leadership
Vighnesh Shashtri
 
How Abhay Bhutada Plans to Improve Finance Trajectory in 2024
How Abhay Bhutada Plans to Improve Finance Trajectory in 2024How Abhay Bhutada Plans to Improve Finance Trajectory in 2024
How Abhay Bhutada Plans to Improve Finance Trajectory in 2024
Vighnesh Shashtri
 
Poonawalla Fincorp's Remarkable Fiscal Year 2024 Financial Performance
Poonawalla Fincorp's Remarkable Fiscal Year 2024 Financial PerformancePoonawalla Fincorp's Remarkable Fiscal Year 2024 Financial Performance
Poonawalla Fincorp's Remarkable Fiscal Year 2024 Financial Performance
Vighnesh Shashtri
 
Diversification in Investment Portfolio.pdf
Diversification in Investment Portfolio.pdfDiversification in Investment Portfolio.pdf
Diversification in Investment Portfolio.pdf
Vighnesh Shashtri
 
Understanding Sustainable Finance for a Better Future
Understanding Sustainable Finance for a Better FutureUnderstanding Sustainable Finance for a Better Future
Understanding Sustainable Finance for a Better Future
Vighnesh Shashtri
 
Exploring the Intersection of Behavioral Finance and Virtual Reality
Exploring the Intersection of Behavioral Finance and Virtual RealityExploring the Intersection of Behavioral Finance and Virtual Reality
Exploring the Intersection of Behavioral Finance and Virtual Reality
Vighnesh Shashtri
 
Financial Wellness: Achieving Balance in Money and Life
Financial Wellness: Achieving Balance in Money and LifeFinancial Wellness: Achieving Balance in Money and Life
Financial Wellness: Achieving Balance in Money and Life
Vighnesh Shashtri
 

More from Vighnesh Shashtri (20)

The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...
The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...
The Psychology of Impulse Buying Subtitle_ Understanding and Managing Impulsi...
 
How ESOPs Empower Employees and Drive Company Success
How ESOPs Empower Employees and Drive Company SuccessHow ESOPs Empower Employees and Drive Company Success
How ESOPs Empower Employees and Drive Company Success
 
Mastering Financial Planning In The Digital Age.pdf
Mastering Financial Planning In The Digital Age.pdfMastering Financial Planning In The Digital Age.pdf
Mastering Financial Planning In The Digital Age.pdf
 
Poonawalla Fincorp's Remarkable Path to Financial Excellence And Profit Growth
Poonawalla Fincorp's Remarkable Path to Financial Excellence And Profit GrowthPoonawalla Fincorp's Remarkable Path to Financial Excellence And Profit Growth
Poonawalla Fincorp's Remarkable Path to Financial Excellence And Profit Growth
 
Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...
Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...
Boosting Net Interest Margin: Lessons from Poonawalla Fincorp's Strategic Ach...
 
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt FinancingHow Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
 
The Impact of GST Payments on Loan Approvals
The Impact of GST Payments on Loan ApprovalsThe Impact of GST Payments on Loan Approvals
The Impact of GST Payments on Loan Approvals
 
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
 
Navigating Student Loan Repayment System
Navigating Student Loan Repayment SystemNavigating Student Loan Repayment System
Navigating Student Loan Repayment System
 
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
 
How Improvement in Growth Plans Comes at a Risk of Asset Quality Pressure
How Improvement in Growth Plans Comes at a Risk of Asset Quality PressureHow Improvement in Growth Plans Comes at a Risk of Asset Quality Pressure
How Improvement in Growth Plans Comes at a Risk of Asset Quality Pressure
 
Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...
Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...
Abhay Bhutada's Strategy for Reducing OPEX and Enhancing Asset Quality at Poo...
 
The Psychology of Financial Decision Making: Understanding Behavioral Biases ...
The Psychology of Financial Decision Making: Understanding Behavioral Biases ...The Psychology of Financial Decision Making: Understanding Behavioral Biases ...
The Psychology of Financial Decision Making: Understanding Behavioral Biases ...
 
Abhay Bhutada: A Journey of Transformation and Leadership
Abhay Bhutada: A Journey of Transformation and LeadershipAbhay Bhutada: A Journey of Transformation and Leadership
Abhay Bhutada: A Journey of Transformation and Leadership
 
How Abhay Bhutada Plans to Improve Finance Trajectory in 2024
How Abhay Bhutada Plans to Improve Finance Trajectory in 2024How Abhay Bhutada Plans to Improve Finance Trajectory in 2024
How Abhay Bhutada Plans to Improve Finance Trajectory in 2024
 
Poonawalla Fincorp's Remarkable Fiscal Year 2024 Financial Performance
Poonawalla Fincorp's Remarkable Fiscal Year 2024 Financial PerformancePoonawalla Fincorp's Remarkable Fiscal Year 2024 Financial Performance
Poonawalla Fincorp's Remarkable Fiscal Year 2024 Financial Performance
 
Diversification in Investment Portfolio.pdf
Diversification in Investment Portfolio.pdfDiversification in Investment Portfolio.pdf
Diversification in Investment Portfolio.pdf
 
Understanding Sustainable Finance for a Better Future
Understanding Sustainable Finance for a Better FutureUnderstanding Sustainable Finance for a Better Future
Understanding Sustainable Finance for a Better Future
 
Exploring the Intersection of Behavioral Finance and Virtual Reality
Exploring the Intersection of Behavioral Finance and Virtual RealityExploring the Intersection of Behavioral Finance and Virtual Reality
Exploring the Intersection of Behavioral Finance and Virtual Reality
 
Financial Wellness: Achieving Balance in Money and Life
Financial Wellness: Achieving Balance in Money and LifeFinancial Wellness: Achieving Balance in Money and Life
Financial Wellness: Achieving Balance in Money and Life
 

Recently uploaded

Economic Risk Factor Update: July 2024 [SlideShare]
Economic Risk Factor Update: July 2024 [SlideShare]Economic Risk Factor Update: July 2024 [SlideShare]
Economic Risk Factor Update: July 2024 [SlideShare]
Commonwealth
 
Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...
Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...
Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...
avanikakapoor
 
Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...
Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...
Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...
Ak47
 
Hamster kombat - A simple and effective method to withdraw mined tokens.
Hamster kombat - A simple and effective method to withdraw mined tokens.Hamster kombat - A simple and effective method to withdraw mined tokens.
Hamster kombat - A simple and effective method to withdraw mined tokens.
CRYPTO SPACE 🪙
 
Introduction to trading Solana Memecoins.docx
Introduction to trading Solana Memecoins.docxIntroduction to trading Solana Memecoins.docx
Introduction to trading Solana Memecoins.docx
Raul Canessa
 
Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
sharonblush
 
How to Mitigate Transition and Physical Risks in the Financial Sector
How to Mitigate Transition and Physical Risks in the Financial SectorHow to Mitigate Transition and Physical Risks in the Financial Sector
How to Mitigate Transition and Physical Risks in the Financial Sector
rimandani2023
 
University of California, Irvine degree offer diploma Transcript
University of California, Irvine degree offer diploma TranscriptUniversity of California, Irvine degree offer diploma Transcript
University of California, Irvine degree offer diploma Transcript
yyfabne
 
GUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdf
GUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdfGUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdf
GUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdf
ProexportColombia1
 
Cornell University degree offer diploma Transcript
Cornell University degree offer diploma TranscriptCornell University degree offer diploma Transcript
Cornell University degree offer diploma Transcript
yyfabne
 
INSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIA
INSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIAINSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIA
INSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIA
drriteshamarselaksbm
 
Purdue University System degree offer diploma Transcript
Purdue University System degree offer diploma TranscriptPurdue University System degree offer diploma Transcript
Purdue University System degree offer diploma Transcript
oywfdy
 
Chapter_3 Lecture.pptx Agricultural Marketing Extension
Chapter_3 Lecture.pptx Agricultural Marketing ExtensionChapter_3 Lecture.pptx Agricultural Marketing Extension
Chapter_3 Lecture.pptx Agricultural Marketing Extension
HaimanotBAtinkut
 
Introduction to Islamic Banking and Finance.Part3
Introduction to Islamic Banking and Finance.Part3Introduction to Islamic Banking and Finance.Part3
Introduction to Islamic Banking and Finance.Part3
NasrudinMohamedAhmed
 
Google Pay: Save, Pay, Manage 17+ - App Store
Google Pay: Save, Pay, Manage 17+ - App StoreGoogle Pay: Save, Pay, Manage 17+ - App Store
Google Pay: Save, Pay, Manage 17+ - App Store
gargtinna79
 
Girls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in City
margaretblush
 
Introduction to Islamic Banking and Finance.Part2
Introduction to Islamic Banking and Finance.Part2Introduction to Islamic Banking and Finance.Part2
Introduction to Islamic Banking and Finance.Part2
NasrudinMohamedAhmed
 
学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<
学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<
学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<
amzhoxvzidbke
 
Manchester University diploma
 Manchester University diploma Manchester University diploma
Manchester University diploma
ewopzo
 
MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS JUNE 2024
MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS  JUNE 2024MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS  JUNE 2024
MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS JUNE 2024
Antonis Zairis
 

Recently uploaded (20)

Economic Risk Factor Update: July 2024 [SlideShare]
Economic Risk Factor Update: July 2024 [SlideShare]Economic Risk Factor Update: July 2024 [SlideShare]
Economic Risk Factor Update: July 2024 [SlideShare]
 
Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...
Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...
Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl Service And...
 
Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...
Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...
Girls Call Laxmi Nagar 9711199171 Provide Best And Top Girl Service And No1 i...
 
Hamster kombat - A simple and effective method to withdraw mined tokens.
Hamster kombat - A simple and effective method to withdraw mined tokens.Hamster kombat - A simple and effective method to withdraw mined tokens.
Hamster kombat - A simple and effective method to withdraw mined tokens.
 
Introduction to trading Solana Memecoins.docx
Introduction to trading Solana Memecoins.docxIntroduction to trading Solana Memecoins.docx
Introduction to trading Solana Memecoins.docx
 
Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
Most Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service And ...
 
How to Mitigate Transition and Physical Risks in the Financial Sector
How to Mitigate Transition and Physical Risks in the Financial SectorHow to Mitigate Transition and Physical Risks in the Financial Sector
How to Mitigate Transition and Physical Risks in the Financial Sector
 
University of California, Irvine degree offer diploma Transcript
University of California, Irvine degree offer diploma TranscriptUniversity of California, Irvine degree offer diploma Transcript
University of California, Irvine degree offer diploma Transcript
 
GUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdf
GUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdfGUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdf
GUIA_LEGAL_CHAPTER-13_ACCOUNTING REGULATION.pdf
 
Cornell University degree offer diploma Transcript
Cornell University degree offer diploma TranscriptCornell University degree offer diploma Transcript
Cornell University degree offer diploma Transcript
 
INSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIA
INSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIAINSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIA
INSURANCE AND RISK MANAGEMENT- FRAMEWORK OF INSURANCE IN INDIA
 
Purdue University System degree offer diploma Transcript
Purdue University System degree offer diploma TranscriptPurdue University System degree offer diploma Transcript
Purdue University System degree offer diploma Transcript
 
Chapter_3 Lecture.pptx Agricultural Marketing Extension
Chapter_3 Lecture.pptx Agricultural Marketing ExtensionChapter_3 Lecture.pptx Agricultural Marketing Extension
Chapter_3 Lecture.pptx Agricultural Marketing Extension
 
Introduction to Islamic Banking and Finance.Part3
Introduction to Islamic Banking and Finance.Part3Introduction to Islamic Banking and Finance.Part3
Introduction to Islamic Banking and Finance.Part3
 
Google Pay: Save, Pay, Manage 17+ - App Store
Google Pay: Save, Pay, Manage 17+ - App StoreGoogle Pay: Save, Pay, Manage 17+ - App Store
Google Pay: Save, Pay, Manage 17+ - App Store
 
Girls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call DN Nagar 9910780858 Provide Best And Top Girl Service And No1 in City
 
Introduction to Islamic Banking and Finance.Part2
Introduction to Islamic Banking and Finance.Part2Introduction to Islamic Banking and Finance.Part2
Introduction to Islamic Banking and Finance.Part2
 
学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<
学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<
学生妹丝袜【网芷:ht28.co】校服做爱下载app观看>>>[网趾:ht28.co】]<<<
 
Manchester University diploma
 Manchester University diploma Manchester University diploma
Manchester University diploma
 
MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS JUNE 2024
MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS  JUNE 2024MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS  JUNE 2024
MEMBERS, FRIENDS AND ASSOCIATES OF ATHENS CALLS ATHENS JUNE 2024
 

Abhay Bhutada's Strategy For Launching Co-Branded Credit Cards: What Makes Them Unique

  • 1. Abhay Bhutada's Strategy For Launching Co-Branded Credit Cards: What Makes Them Unique?
  • 2. Introduction One of the standout features of Poonawalla Fincorp’s new credit card is the absence of a joining fee. In a market where many credit cards come with hefty initial costs, this is a refreshing change. By eliminating this barrier, Bhutada aims to make the card accessible to a wider audience, encouraging more people to take advantage of its benefits without worrying about upfront costs.
  • 3. Strategic Collaboration Poonawalla Fincorp has secured a partnership with IndusInd Bank to issue these co-branded credit cards. This collaboration leverages the strengths of both entities, combining Poonawalla Fincorp’s innovative approach with IndusInd Bank’s robust banking infrastructure. The partnership was approved by the Reserve Bank of India (RBI) in September 2023, ensuring that all regulatory requirements are met.
  • 4. Comprehensive Strategy for Sourcing and Integration According to Abhay Bhutada, the company has developed a detailed plan for sourcing and integrating with their co-brand partner. This meticulous approach ensures that the rollout of the credit card is smooth and efficient, providing a seamless experience for users. By focusing on integration, Poonawalla Fincorp aims to offer a product that is not only innovative but also reliable and easy to use.
  • 5. Focus on Compliance The launch of the co-branded credit card was initially planned for the fourth quarter of the fiscal year 2024-25. However, Poonawalla Fincorp has been diligent in addressing various compliance requirements, which has slightly delayed the launch. This emphasis on compliance demonstrates the company’s commitment to maintaining high standards and ensuring that the product meets all regulatory guidelines.
  • 6. Competitive Features and Benefits While the specific features of the credit card have not been fully disclosed, the absence of a joining fee suggests that Poonawalla Fincorp is keen on offering competitive benefits. We can anticipate rewards and incentives that align with the needs and preferences of modern consumers. Whether it’s cashback, reward points, or exclusive offers, the card is likely to be packed with value-added features.
  • 7. Growth and Financial Health Poonawalla Fincorp is not just focusing on launching a new product; the company is also committed to robust financial growth. With an asset under management (AUM) growth rate target of 35-40% and a goal to maintain a gross non-performing asset (NPA) ratio between 1.3% and 1.8%, the company is on a solid financial footing. As of March 31, their AUM stood at an impressive Rs 25,003 crore, with significant reductions in both gross and net NPA percentages.
  • 8. Industry Insights The financial industry is always evolving, and companies like Poonawalla Fincorp are at the forefront of these changes. By introducing a co-branded credit card with no joining fee and focusing on seamless integration, they are setting new standards in the market. This approach not only benefits consumers but also positions the company as an innovative leader in the financial sector.
  • 9. What This Means for Consumers For consumers, this new credit card from Poonawalla Fincorp represents an opportunity to access a product that is designed with their needs in mind. The absence of a joining fee removes a common barrier, making it easier for people to try out the card. Additionally, the collaboration with IndusInd Bank ensures that users will have access to a wide range of banking services and support.
  • 10. Looking Ahead As the launch of Poonawalla Fincorp’s co-branded credit card approaches, it will be interesting to see how the market responds. Given the company’s strategic approach and focus on compliance, there is a strong likelihood that the card will be well-received. For now, we can look forward to more details on the specific features and benefits that will set this card apart from the competition.
  • 11. Conclusion In summary, Abhay Bhutada and Poonawalla Fincorp are gearing up to introduce a credit card that is both innovative and consumer-friendly. By eliminating the joining fee, ensuring robust compliance, and partnering with a reputable bank, they are poised to make a significant impact in the credit card market. Keep an eye out for this new offering, as it promises to bring a fresh perspective to the world of credit cards.