Established in 1897, ABC Carpet & Home has grown from a home goods retailer to an inspirational destination for consumers, designers, and visitors to New York City. ABC sources products from around the world to showcase international styles. The store's selection and visual presentation are constantly evolving through the work of designers, artists, and merchandisers.

1. Established in 1897, ABC Carpet & Home has grown from being
simply a retailer of home goods to an inspirational destination for
consumers, designers, and New York City visitors alike. ABC’s
buying department sources vendors and manufacturers from all
over the world to tap a truly international perspective on style.
Furthermore, custom requests ensure exclusive merchandise that
encapsulate emerging product trends. The selection is constantly
changing and so is the store’s look. The visual merchandising
team is a conglomerate of contractors, antique restorers,
designers, and artists that continuously shape the setting in which
consumers encounter the space.
INFINITE POSSIBILITIES
Progressive buying, whimsical merchandising, and
insPirational window disPlays are what make abc carPet &
home a landmark retail institution in new york city

2. Positive energy and water crystals
Based on the theory by Japanese researcher,
Masuru Emoto, the theme for the Holiday windows
were the effects of positive thinking. According
to Emoto’s theory, water crystals would form
differently based on the aura or energy in their
surrounding environment. For example, water in
containers with positive words such as “gratitude”
or “love” would freeze as symmetrical and
complete. On the other hand, water in containers
with negative words such as “hate” or “disgust”
would freeze deformed and sometimes broken.
At ABC, each window recreated a water crystal
made of trimmings and decorations on plexi-glass
that represented positive energy: Peace, Change
Gratitude, Happiness, Heart, and Love.

3. aBc carPET & hOmE 2009 holiday windows accESSOry dISPLay

4. Flash Freeze
To simulate an icy effect, merchandise was dipped
in melted wax and then quickly in water. White or
clear objects are used to maintain a monochrome,
snowy aura.
The back wall gets a layer of icicles which is done by
slowly pouring and layering hot wax. White confetti
is quickly rubbed on to the surface before it dries.

5. aBc carPET & hOmE 2009 holiday windows chILdrEN’S dISPLay

6. winter wonderland
Clockwise from Left: A miniature landscape of painted
cardboard and Christmas ornaments is created within a child’s
playhouse. Lace trim is painted and used as a stamp. A panel
of snowflakes hangs next to a garland of paper heart outlines.
Paper hearts are stitched together.

7. aBc carPET & hOmE 2009 holiday windows FEaTurE dISPLay

8. snowFlakes reincarnated
Various methods of representing snowflakes were explored
from crystallizing pipe cleaners with Borax and water to lace
puffs and fabric cut outs.

9. 2
1
3
4
a home should be lived in
Clockwise from Left : 1 Layers of gauze drape over the space not unlike spider webs,
while clothing is strewn on the bed, crumpled papers decorate the desk, and an ominous
raven watches over an absent writer. 2 A seating group with a smashed vase and raven
motifs on the wall suggest the scene of an accident. 3 Another seating group has an
escaped raven perched on a shelf stacked with apothecary items. 4 The remnants of a
diner party is recreated on a dining set by stacking random china and burned out candles.
aBc carPET & hOmE merchandising concepts

10. temahome
modern sculptural
remnants oF humanity
shapes on 2
The matter@ home collection inspired a spooky, forgotten
$2050
story. The furniture seemed to be that you would inherit from
a relative’s attic or salvage from a thrift store. To elaborate on
this idea, inspiration was taken from cluttered environments,
unfinished tasks, and the ominous, messenger raven.
Consignment merchandise such as clothing, toiletries, and
stationary would be used here as props.
$995 matter@home
raw industrial style with an old world twist on 4 $1095
$2695
$295
$1995
new directions
gus* modern
sustainable
$1200
furniture on 4
$12000
$1695 $365 $2950
baxter & liebchen
vintage modern finds on 2
love love love
abc carpet & home
$4750 infinite possibilities
broadway at e.19 st manhattan 212 473 3000 baxter & liebchen x3391, gus* modern x3808, matter@home x3276, tema x3862 shop online: abchome.com

11. Leg connections are
notched in to the wood
surface as square
columns or channels
A cantilevered desk
features a pop of color on
the interior of the cubbies
Sleek, powder coated
legs and body contrast the
driftwood work surface
A school style type desk
embodies old world
charm with expressed nail
connections and round legs
on glides
staying on toP oF the trends
The concept was to innovate a best seller with the
emerging trend of driftwood table tops. At the left are
various sketches of different desk styles with the same
proportions of the original product.
aBc carPET & hOmE product development

12. Peek-a-boo
A signage concept for the store’s directory details
a section cut through both buildings to reveal what
merchandise each floor holds.