Applications have opened for the second edition of the Ed-Tech Fellowship Programme run by Co-Creation Hub (CcHub) and Mastercard Foundation in Nigeria. Disrupt Africa reported in February 2023 CcHub had announced a new partnership with the Mastercard Foundation under the Mastercard Foundation Ed-Tech Fellowship Programme to launch a US$15 million ed-tech accelerator initiative in Kenya and Nigeria. The fellowship provided initial support to 12 Nigerian startups in 2023, as well as 12 Kenyan companies, and intends to spread the support to 36 ed-tech companies within the next two years. The Nigerian version of the fellowship is now in its second year, and it is looking for new innovations from startups who have ed-tech solutions that could change the way people learn from preschool to the workplace. Startups must be Africa-focused and incorporated in Nigeria. Their solutions should address challenges across K-12, formal education, informal education, school management systems, tertiary education, corporate learning, and vocational skills training. The 2024 cohort of fellows who go through the accelerator program will receive expert advisory, Coaching and mentoring, networking opportunities, and access to a pool of investors. They will also secure equity-free funding of US$100,000. Applications are open here until February 17.

1. Abacusdabra
Solutions
K-12 Math Made Easy

2. EdTech
Fellowship
Programme
Second cohort application

3. Frequently, I reflect on my experiences in primary school during the 90s and draw comparisons to the present day. To my
surprise, I realize that not much has changed. In terms of learning, instruction is still primarily led by teachers and follows
the traditional chalkboard model. I've also noticed that today's students encounter similar challenges with certain subjects
as our generation did, despite advancements in educational technology.
Specifically, STEM subjects continue to be a struggle for many students, marked by poor performance, attitudes, and
comprehension of concepts. Additionally, there remains a shortage of teaching resources, insufficient learning aids, and
reliance on outdated and uninspiring teaching methods. Math and arithmetic, in particular, consistently yield low results
among students. In Kenya, the situation has become so severe that comedians such as Tom Daktari have made a niche
from mocking the subject and its training methods. We also have a viral "mwalimu wa Math, hapa ni wapi" video poking
fun at math tutors.
It is within this context that my company aims to introduce a solution to address the challenges faced in arithmetic training
and learning.
Introduction

4. About Us
We are a K-12 math and arithmetic learning and teaching platform that revolutionizes the way people learn
and master the traditional abacus. Abacusdabra seamlessly integrates gaming technology, voice recognition,
and artificial intelligence to create an immersive and engaging learning experience that makes learning math
as easy as ABCD.

5. The Traditional Abacus
• The classic abacus, an ancient calculating tool, has stood the
test of time as a reliable instrument for arithmetic
computations. Its enduring appeal lies in its simplicity and
effectiveness, offering a tangible and intuitive method for
performing mathematical operations.
• Used across cultures and civilizations for centuries, the
classic abacus typically consists of a rectangular frame with
rods or wires running vertically, each holding a series of
beads that can be moved back and forth. The beads are
typically arranged in groups, with each group representing a
different place value (ones, tens, hundreds, etc.).
• To perform calculations on the abacus, users manipulate the
beads by sliding them along the rods. Each bead represents a
specific numerical value, and by positioning the beads in
different combinations, users can perform addition,
subtraction, multiplication, and division.
• One of the key advantages of the classic abacus is its
versatility. It can be used to perform a wide range of
calculations, from simple arithmetic to more complex
problems. Additionally, the tactile nature of the abacus
provides a hands-on learning experience, making it accessible
to users of all ages and learning styles.

6. Problem
• STEM and particularly Math and Arithmetic are
problematic yet compulsory subjects in Kenya and
most of the world.
• The complexity of the subject and the lack of use of
teaching/learning aids has led to many students failing
to grasp the fundamentals and therefore registering
poor grades.
• Limited training materials like qualified and dedicated
tutors and specialized learning resources.
• Math anxiety is prevalent as math is considered
intimidating and tough to learn causing many students
to fear the subject.
• There are little or no solutions geared towards
addressing the problem of poor grasping of arithmetic
concepts among K-12 students.
• Poor learner and trainer exposure to learning aids such
as the physical traditional abacus.
• Rigid, dull and non-immersive abacus digital learning
platforms.

7. The Solution
• Learning Aid: Need to introduce learning aids in the
training of math and arithmetic. Learning aids merge
theory and practice and thus improving masterly of
concepts.
• Fun Learning : Traditional modules of learning math are
dull and unengaging. Abacusdabra makes learning
abacus fun, game-like, immersive and engaging.
• Assisted Learning and Training: There is limited
familiarity in the use of the classic abacus even among
tutors and thus limiting its use as a teaching aid. Our
platform introduces voice learning technology to
eliminate the need for training tutors on the use of
abacus.
• Dedicated Platform : Unlike other digital learning
platforms, Abacusdabra only offers assisted learning in
math. By curving out a niche, Abacusdabra positions
itself as the go –to platform for learning math.
• Digital Platform : As a digital platform, Abacusdabra
provides ease of access provided one has a
computer/phone. The platform will have both online
and offline modules.

8. How Abacusdabra
works
• Interactive Abacus Simulator: Users interact with a virtual abacus that
closely resembles the traditional physical abacus. The simulator
accurately replicates the movements and calculations performed on a real
abacus, providing a hands-on learning experience.
• Gamified Learning Modules: Abacusdabra offers a series of gamified
learning modules designed to teach users how to use the abacus
effectively. These modules progress in difficulty, starting from basic
concepts such as number recognition and simple addition to more
complex operations like multiplication and division. Each module is
presented as a fun and interactive game, keeping users motivated and
engaged as they progress through the lessons.
• Voice-guided Instructions: The platform incorporates voice recognition
technology to provide users with real-time feedback and guidance. Users
can verbally input their calculations and receive instant feedback on their
accuracy and efficiency. Additionally, voice-guided instructions help users
navigate through the learning modules and provide assistance whenever
needed.
• Adaptive Learning Algorithms: Abacusdabra leverages artificial intelligence
to personalize the learning experience for each user. The platform
analyzes user performance data to identify strengths and weaknesses,
dynamically adjusting the difficulty level of the lessons to ensure optimal
learning outcomes. This adaptive learning approach ensures that users
are challenged at the right level and continue to make progress over time.
• Progress Tracking and Rewards: Users can track their progress and
achievements through personalized dashboards. The platform provides
detailed insights into performance metrics such as speed, accuracy, and
proficiency in different abacus operations. Users are also rewarded with
virtual badges, trophies, and other incentives as they master new skills
and complete challenges.

9. Key Features
• Interactive Tutorials: Step-by-step guides introduce users
to the fundamentals of the abacus and teach essential
math concepts in a clear and accessible manner.
• Practice Modes: Customizable practice sessions allow
users to reinforce their skills and build fluency in
arithmetic operations such as addition, subtraction,
multiplication, and division.
• Challenge Levels: Test your proficiency with timed
challenges and progressively more difficult levels,
providing a fun and motivating way to track your
progress.
• Progress Tracking: Monitor your improvement over time
with detailed performance statistics and personalized
feedback, helping you set goals and stay motivated.

10. Benefits
• Engagement: The interactive and gamified approach of
Abacusdabra captures learners' attention and keeps
them motivated to explore and master mathematical
concepts.
• Visualization: Using the abacus helps learners visualize
and understand abstract mathematical principles,
making complex concepts more accessible and easier
to grasp.
• Hands-On Learning: The tactile nature of the abacus
provides a hands-on learning experience that appeals
to different learning styles and enhances retention and
understanding.
• Confidence Building: By providing a supportive learning
environment and clear feedback mechanisms,
Abacusdabra helps learners build confidence in their
mathematical abilities and approach math with greater
ease and self-assurance.

11. Market Opportunity
Kenya
Enrolled students
10.4 M
In
2022
https://www.statista.com/statistics/1135862/primary-school-enrollment-in-
kenya/#:~:text=In%202022%2C%20close%20to%2010.4,in%20primary%20schools%20in%20Kenya.

12. Growth Opportunity
• Vast Market: Billions of students worldwide seeking to
improve math skills.
• Growing Demand: Increasing awareness of the benefits of
mental math proficiency.
• Growing Exposure: Growing exposure in the adoption of online
and digital learning.
• Growing Need : Growing need for the use of learning aids in
teaching STEM.
• Growing Proficiency : Growing proficiency among teachers,
parents and learners in the use of digital tools and devices.
• Ready Market : Parents and learning institutions already pay
extra for additional tuition

13. Business Model
Abacusdabra will adopt an annual user subscription model and the fee will vary
according to the modules taken and tech features chosen. Basic features available for
free, with premium features unlocked through subscription. The modules are beginner,
intermediate and expert while the tech features are such as game mode, voice assisted,
and AI assisted learning. We also seek to introduce special packages for learning groups
and institutions.
Suggested rates
per module
• Beginner module - $30 pa
• Intermediary module – $40 pa
• Expert module - $50 pa
Suggested rates per feature
Game Mode - $20 pa
Voice Mode - $20 pa
AI Mode - $20 pa

14. Revenue estimates
Working with a 1% reserve estimate of the market being our customers in the 1st year, that is , (1% of
10,400,000), we will arrive at a customer base of 104, 000. The graph and chart below shows the combined
annual module subscription revenues. The minimum revenue at beginner module is $5.2M while the
maximum is $9.36M
$5,200,000 $9,360,000
Beginner Intermediary Expert
Game Mode 5,200,000.00 6,240,000.00 7,280,000.00
Voice Mode 5,200,000.00 6,240,000.00 7,280,000.00
AI mode 5,200,000.00 6,240,000.00 7,280,000.00
Game + AI Mode 7,280,000.00 8,320,000.00 9,360,000.00
Game + Voice Mode 7,280,000.00 8,320,000.00 9,360,000.00
Voice + AI Mode 7,280,000.00 8,320,000.00 9,360,000.00
Game + AI + Voice Mode 9,360,000.00 10,400,000.00 11,440,000.00
0 10000000 20000000 30000000 40000000
Game Mode
Voice Mode
AI mode
Game + AI Mode
Game + Voice Mode
Voice + AI Mode
Game + AI + Voice Mode
Annual Revenues
at 1% of the target market
Beginner Intermediary Expert

15. Cost Estimates
Abacusdabra is still in its prototype stage and is yet to be commercialized. The table below shows costs
estimates for a commercially viable platform.
Estimated Initial Cost $
Software Development 50,000.00
Marketing costs 50,000.00
Administration and office costs 30,000.00
Staff costs 50,000.00
Research and development 50,000.00
230,000.00

16. Go- To – Market Strategy
Digital Marketing: Utilize social media, online adverts, and content marketing to reach target audience.
Partnerships: Collaborate with schools, educational institutions, and parenting organizations.
Word of Mouth: Foster a community of satisfied users who advocate for Abacusdabra.
Influencer Marketing : Collaborate with influential Kenyans to reach target clientele.
Traditional Marketing : Sponsor paid adverts on print media, television and radio
Abacus Hackathons : Organize abacus challenges amongst students at local and national levels to showcase
their arithmetic skills.

17. Team
Dennis Mwangi
https://www.linkedin.com/in/dennis-
ndung-u-
33623a126?utm_source=share&utm_cam
paign=share_via&utm_content=profile&ut
m_medium=android_app
• Founder and brainchild of
Abacusdabra Solutions
• Partner and Managing Director at
the Mancave Bar and Grill
• Seasoned entrepreneur
• Seasoned financial accountant
and analyst
• Experienced people’s manager
• CPA (K), BsC. Food Operations
and Management
Kevin Kamoche
https://www.linkedin.com/in/kevin-
kamoche-
563b8872?utm_source=share&utm_campa
ign=share_via&utm_content=profile&utm_
medium=android_app
• Co-founder at Abacusdabra
Solutions
• Proprietor at NewDecor EXIM
• Seasoned entrepreneur
• Seasoned supply chain and
distribution expert
• ACCA, B.Econ
• Mentor at Abacusdabra
Solutions
• Founder at STEM Impact Center
Kenya
• VEX Robotics Kenyan Partner
• Top 40 under 40 Men 2022
Alex Magu
https://www.linkedin.com/in/alex-magu-
8a103362?utm_source=share&utm_campa
ign=share_via&utm_content=profile&utm_
medium=android_app

18. Summary
• There is immense business potential in training in the use of the digital platform abacus in training math and
arithmetic
• The impact of Abacusdabra is potentially huge as concerns training in math and arithmetic
• The market for our product and service is global and untapped
• The incorporation of technology in the platform will greatly improve learning experience

19. Thank you!
Dennis Mwangi
Phone:
+254 728 620 639
Email:
mwangijoedennis@gmail.com