This document discusses strategies for improving control of alcoholism in America. It begins by outlining the scope of alcohol abuse as a public health problem, costing lives and $179 billion annually. Current treatment focuses on the disease model but fails to consider environmental and social factors. The proposed new strategy calls for policies requiring alcohol screening and intervention in emergency rooms and by police to treat the whole person. However, barriers like limiting insurance coverage and society's views of drinking need to be overcome through education and policy changes to lower alcohol consumption, related costs and deaths.