An IFE dilemma
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Johnson, the IFE manager, needs to choose a new in-flight entertainment system but different options are recommended by various vendors. He must consider portable handheld devices, traditional seatback displays, and connectivity options while also keeping passenger preferences like David's in mind. The document provides details on these IFE technologies and suggests Johnson follow the example of a successful IFE manager named Corbin who was able to satisfy passengers and generate additional revenue streams through ancillary services on the IFE system.
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An IFE dilemma
- 1. a story aboutdavid&johnson an IFE dilemma presented by digEcor
- 2. meet david
- 3. a.k.a…
- 5. david likes…
- 7. he loves…
- 9. and always makes time for…
- 11. but david doesn’t like…
- 13. meet johnson
- 14. mr.IFE manager
- 17. he also loves…
- 19. and always makes time for…
- 21. but knowsdavid doesn’t like…
- 23. so johnson is searching…
- 24. going to expos…
- 26. and finds that…
- 27. these people say buy this
- 28. those people say buy that
- 29. and everyone is amarket leader
- 30. his boss says…
- 31. buy a magical device
- 32. so what should johnson do…
- 33. to make david happy?
- 34. johnson has to consider
- 36. Now more than 30,000 units in service
- 38. Becoming more lightweight (Lumexis)
- 39. Introduction of the Android operating system
- 40. 38% of survey respondents prefer seat back systems…traditional seat back
- 42. Easily removed display, easier maintenance
- 43. Slew of new entrants and options
- 44. Gulf Air’s embedded digEplayer is the first step…now seat centric
- 46. 20% of survey respondents prefer their own device
- 47. Low passenger uptake, so far
- 48. Only 30% of businesses will reimburse Internet fee…and connectivity
- 51. Shopping
- 52. Food & beverage
- 54. Advertising
- 55. Duty free
- 56. Gaming
- 57. Pay per view
- 59. Completely self-funding IFE program
- 60. Keys to success:
- 62. Flight attendant buy-inrental programs
- 64. Service level agreements to include turn-around times
- 65. Support or accessory equipment& logistical support
- 66. david also likes a variety of content
- 69. early window…
- 71. and the kids want…
- 73. with so many options, connecting the dots
- 74. has gone from…
- 76. to…
- 78. the solution to cutting through the noise?
- 79. be like corbin -a happy, successful IFE manager
- 80. he rocks at…
- 81. IFE
- 82. because of…
- 84. join corbin & enjoy in-flight entertainment success
- 85. THANK YOU VERY MUCH digEcor, Inc. 1-801-489-2022 www.digEcor.com sales@digEcor.com
Editor's Notes
- - In a survey last year, we found that only 2% of respondents prefer an overhead system
- - In a survey last year, we found that only 2% of respondents prefer an overhead system
- - Apple and Android devices are teaching consumers to become accustomed to handheld, on-demand entertainment
- The digEplayer pioneered the industry in 2003There are now more than 30k units in service40% of respondents prefer a handheld solutionIn 2009, digEcor and Lefeel formed a global partnership to create a series of handheld devicesThe digEplayer L7, or U3P7 (Chinese equivalent), is the first in the seriesNearly all portables sales in the last 12 months have been of the L7 representing 1000s of devicesThe digEplayer L10 will be released this summer
- 38% of respondents preferred a seat back solutionSystems are becoming much more light weight, such as with LumexisIntroduction of the Android operating system
- Seat centric refers to having not only power but content local to the seatDevice easily pops out, which eases maintenanceA slew of new entrants emerged at theInteriors show in Hamburg w/ such systemsWe have successfully embedded the L7 in the seat back of all seats of a 737 at Gulf AirThis system is the first milestone in our longer range plans for a seat back system
- 20% of respondents want to use their own deviceLow passenger uptake to dateIncreased drag and fuel burnAir-to-ground versus air-to-satellite systems
- Ancillary revenue usually means talking about unbundling the ticket price or partnerships with hotels and rental car companiesVirgin’s Red StoreGuestLogix is helping to lead the market with its OnTouch program, which enables in-flight transactions
- The digEplayer has been co-developed but is supported locally in ChinaOutside repair stations: China, Amsterdam, Utah, and SeattleWe provide Galley carts with lightweight, custom drawersCarrying bagsPower adaptersHeadphones
- We provide:Portable and seat back devices, which are Wi-Fi enabledHollywood, independent and regional contentAncillary revenue programsLogistical solutionsCoupled with years of experience