In this slidecast, I will give a brief overview of how the next generation of Web technology, known as the "Web of Data" or the Semantic Web will improve our e-commerce shopping experience. In particular, I will explain how the Web of Data - will allow for more precise search for suppliers for our particular needs and - how manufacturers can support retailers in presenting their products including all distinct features.
For more information, see http://purl.org/goodrelations
Product Variety, Consumer Preferences, and Web Technology: Can the Web of Dat...Martin Hepp
E-Commerce on the basis of current Web technology has created fierce competition with a strong focus on price. Despite a huge variety of offerings and diversity in the individual preferences of consumers, current Web search fosters a very early reduction of the search space to just a few commodity makes and models. As soon as this reduction has taken place, search is reduced to flat price comparison.
This is unfortunate for the manufacturers and vendors, because their individual value proposition for a particular customer may get lost in the course of communication over the Web, and it is unfortunate for the customer, because he/she may not get the most utility for the money based on her/his preference function. A key limitation is that consumers cannot search using a consolidated view on all alternative offers across the Web.
In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.
The GoodRelations Ontology: Making Semantic Web-based E-Commerce a RealityMartin Hepp
A promising application domain for Semantic Web technology is the annotation of products and services offerings on the Web so that consumers and enterprises can search for suitable suppliers using products and services ontologies. While there has been substantial progress in developing ontologies for types of products and services, namely eClassOWL, this alone does not provide the representational means required for e-commerce on the Semantic Web. Particularly missing is an ontology that allows describing the relationships between (1) Web resources, (2) offerings made by means of those Web resources, (3) legal entities, (4) prices, (5) terms and conditions, and (6) the aforementioned ontologies for products and services. (1NDN)
In the talk, I will explain the need and potential of the GoodRelations ontology, introduce its key conceptual elements, highlight several lessons learned, and summarize design decisions with respect to to modeling approaches and the appropriate language fragment, which may be relevant for other ontology projects, too.
Semantic Web-based E-Commerce: The GoodRelations OntologyMartin Hepp
Semantic Web-based E-Commerce: The GoodRelations Ontology
Presentation at the Semantic Technology Conference, June 15, 2009
http://purl.org/goodrelations/
GoodRelations & RDFa for Deep Comparison Shopping on a Web ScaleMartin Hepp
GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale: Can the Web of Data Reduce Price Competition and Increase Customer Satisfaction?
See http://purl.org/goodrelations/ for the official page.
These are my slides from the Zurich and Chicago Semantic Web Meet-up presentation.
Extending schema.org with GoodRelations and www.productontology.orgMartin Hepp
These are the slides from my short presentation at the schema.org workshop on September 21, 2011. They sketch how schema.org and GoodRelations can be used in combination for sending richer data from shop sites to search engines and browser extensions, helping businesses to articulate their value proposition as data.
Web Ontologies: Lessons Learned from Conceptual Modeling at ScaleMartin Hepp
Ontologies are a key component of semantic systems of all kinds, including the Semantic Web vision and Linked Open Data initiatives. In this talk, I will summarize work towards a theory of the technical, economical, and cognitive aspects of ontologies in large, distributed settings, and present design patterns and a skeletton methodology for ontology engineering in this environment. The theoretical aspects will be combined by practical examples of challenges and solutions in the context of schema.org.
This is part 1 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
Product Variety, Consumer Preferences, and Web Technology: Can the Web of Dat...Martin Hepp
E-Commerce on the basis of current Web technology has created fierce competition with a strong focus on price. Despite a huge variety of offerings and diversity in the individual preferences of consumers, current Web search fosters a very early reduction of the search space to just a few commodity makes and models. As soon as this reduction has taken place, search is reduced to flat price comparison.
This is unfortunate for the manufacturers and vendors, because their individual value proposition for a particular customer may get lost in the course of communication over the Web, and it is unfortunate for the customer, because he/she may not get the most utility for the money based on her/his preference function. A key limitation is that consumers cannot search using a consolidated view on all alternative offers across the Web.
In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.
The GoodRelations Ontology: Making Semantic Web-based E-Commerce a RealityMartin Hepp
A promising application domain for Semantic Web technology is the annotation of products and services offerings on the Web so that consumers and enterprises can search for suitable suppliers using products and services ontologies. While there has been substantial progress in developing ontologies for types of products and services, namely eClassOWL, this alone does not provide the representational means required for e-commerce on the Semantic Web. Particularly missing is an ontology that allows describing the relationships between (1) Web resources, (2) offerings made by means of those Web resources, (3) legal entities, (4) prices, (5) terms and conditions, and (6) the aforementioned ontologies for products and services. (1NDN)
In the talk, I will explain the need and potential of the GoodRelations ontology, introduce its key conceptual elements, highlight several lessons learned, and summarize design decisions with respect to to modeling approaches and the appropriate language fragment, which may be relevant for other ontology projects, too.
Semantic Web-based E-Commerce: The GoodRelations OntologyMartin Hepp
Semantic Web-based E-Commerce: The GoodRelations Ontology
Presentation at the Semantic Technology Conference, June 15, 2009
http://purl.org/goodrelations/
GoodRelations & RDFa for Deep Comparison Shopping on a Web ScaleMartin Hepp
GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale: Can the Web of Data Reduce Price Competition and Increase Customer Satisfaction?
See http://purl.org/goodrelations/ for the official page.
These are my slides from the Zurich and Chicago Semantic Web Meet-up presentation.
Extending schema.org with GoodRelations and www.productontology.orgMartin Hepp
These are the slides from my short presentation at the schema.org workshop on September 21, 2011. They sketch how schema.org and GoodRelations can be used in combination for sending richer data from shop sites to search engines and browser extensions, helping businesses to articulate their value proposition as data.
Web Ontologies: Lessons Learned from Conceptual Modeling at ScaleMartin Hepp
Ontologies are a key component of semantic systems of all kinds, including the Semantic Web vision and Linked Open Data initiatives. In this talk, I will summarize work towards a theory of the technical, economical, and cognitive aspects of ontologies in large, distributed settings, and present design patterns and a skeletton methodology for ontology engineering in this environment. The theoretical aspects will be combined by practical examples of challenges and solutions in the context of schema.org.
This is part 1 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
Advertising with Linked Data in Web ContentMartin Hepp
Advertising with Linked Data in Web Content: From Semantic SEO to E-Commerce on the Web 3.0
Slides and audio from my talk given at the Knowledge Engineering Group of the University of Economics Prague.
http://keg.vse.cz/seminar.php?datetime=2011-04-06
The Semantic Web and its Impact on International WebsitesMartin Hepp
In this presentation, given at the International Search Summit 2010 in Londin, I discuss how rich data embedded inside Web pages via RDFa can be used to make the individual value proposition remain intact across the web - thus preventing consumers and price comparison engines from flattening your individual offer to the price alone.
Slides from my talk at the 3rd KRDB school on Trends in the Web of Data, September 18, Brixen-Bressanone, Italy.
http://www.inf.unibz.it/krdb/school/2010/
ISKO 2010: Linked Data in E-Commerce – The GoodRelations OntologyMartin Hepp
More than 50% of a developed nation's Gross Domestic Product is used for establishing and maintaining the exchange of goods and services, and a large share of that is consumed for the search for potential suppliers and consumers. A key variable that determines that effort is the specificity of the objects being exchanged, which is generally on the rise: We produce and consume much more specific objects than a decade ago.
In this talk, I will outline how Linked Data can be used to weave a giant graph of information about products, offers, stores, and related facts. This will reduce the effort for business matchmaking on a Web scale. Centerpiece of that graph is the GoodRelations ontology, a global schema for exposing such facts as Linked Data on the Web. GoodRelations is the second most popular conceptual schema on the Web of Data and one of the few examples of academic research in the field that has been adopted by several Fortune 500 companies, like BestBuy or Yahoo.
More information on GoodRelations is at http://purl.org/goodrelations/
Goodrelations Presentation from SemTech 2010Martin Hepp
Slides from my talk at the Semantic Technology Conference 2010 in the session
"Semantic Tools for More Profitable Online Commerce"
http://semtech2010.semanticuniverse.com/sessionPop.cfm?confid=42&proposalid=2930
In this presentation, I explain how the new Facebook Open Graph Protocol can be used by any business, and how it can be combined with the GoodRelations vocabulary for putting rich store, price, product, or service information directly into your pages.
More information: http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart
Web Site Visibility in the Giant Graph of Commerce DataMartin Hepp
In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).
This is part 1 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
This is part 3 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
This is part 2 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
This is part 4 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
Web 3.0. für Spezialversender: Weniger Preiswettbewerb durch maschinengeeignete Produktbeschreibungen im WWW
Die gute Wettbewerbsposition vieler Versandhändler beruht darauf, dass sie eine große Vielfalt an sehr spezifischen Produkte überregional anbieten. Leider müssen sich potenzielle Kunden mit heutigen Suchmaschinen bei ihrer Suche viel zu früh auf sehr wenige Produktmodelle beschränken, die dann der Ausgangspunkt für intensiven Preisvergleich sind. Individuelle Stärken der Anbieter und individuelle Präferenzen der Kunden werden so nicht ausreichend berücksichtigt. Kunden entscheiden sich daher vorzeitig und auf Basis einer unvollständigen Informationslage für ein Modell und beachten dann nur noch den Preis.
In diesem Vortrag wird erklärt, wie man mit neuartiger Web-Technologie den Preiswettbewerb im Versandhandel reduzieren und die individuellen Stärken und Eigenschaften der Produkte mit weniger Verlust zum Kunden übermitteln kann. Dieser Ansatz mit dem Namen "GoodRelations" wurde von Prof. Hepp an der Universität der Bundeswehr in München entwickelt und ist heute Kern der eCommerce-Architektur von Yahoo. Gerade für Spezialversender bietet dies die Gelegenheit, neue Kunden zu gewinnen und die Marge zu steigern.
eCl@ss im Web: Mehr Kunden und bessere Stammdaten für jeden eCl@ss-AnwenderMartin Hepp
This talk summarizes how the Web of Linked Data and the GoodRelations/eClassOWL standards can be used to exchange structured product and offer information by embedding additional meta-data directly into corporate Web pages.
Current Web technology results in overly fierce price competition, because search engines force us to reduce our search space to early in the decision making process to just a few product models, on which we then do simplistic price comparison shopping. The presentation sketches how the GoodRelations Web of Data Schema at http://purl.org/goodrelations/ can reduce price competition and increase customer satisfaction.
myOntology: Community-driven Vocabulary Design and Maintenance for E-CommerceMartin Hepp
The myOntology platform is a prototype for creating and maintaining Web vocabularies with minimal entry barriers for contributing domain experts. In this brief talk, I will summarize the key design paradigms and target applications, and demonstrate the current version.
Advertising with Linked Data in Web ContentMartin Hepp
Advertising with Linked Data in Web Content: From Semantic SEO to E-Commerce on the Web 3.0
Slides and audio from my talk given at the Knowledge Engineering Group of the University of Economics Prague.
http://keg.vse.cz/seminar.php?datetime=2011-04-06
The Semantic Web and its Impact on International WebsitesMartin Hepp
In this presentation, given at the International Search Summit 2010 in Londin, I discuss how rich data embedded inside Web pages via RDFa can be used to make the individual value proposition remain intact across the web - thus preventing consumers and price comparison engines from flattening your individual offer to the price alone.
Slides from my talk at the 3rd KRDB school on Trends in the Web of Data, September 18, Brixen-Bressanone, Italy.
http://www.inf.unibz.it/krdb/school/2010/
ISKO 2010: Linked Data in E-Commerce – The GoodRelations OntologyMartin Hepp
More than 50% of a developed nation's Gross Domestic Product is used for establishing and maintaining the exchange of goods and services, and a large share of that is consumed for the search for potential suppliers and consumers. A key variable that determines that effort is the specificity of the objects being exchanged, which is generally on the rise: We produce and consume much more specific objects than a decade ago.
In this talk, I will outline how Linked Data can be used to weave a giant graph of information about products, offers, stores, and related facts. This will reduce the effort for business matchmaking on a Web scale. Centerpiece of that graph is the GoodRelations ontology, a global schema for exposing such facts as Linked Data on the Web. GoodRelations is the second most popular conceptual schema on the Web of Data and one of the few examples of academic research in the field that has been adopted by several Fortune 500 companies, like BestBuy or Yahoo.
More information on GoodRelations is at http://purl.org/goodrelations/
Goodrelations Presentation from SemTech 2010Martin Hepp
Slides from my talk at the Semantic Technology Conference 2010 in the session
"Semantic Tools for More Profitable Online Commerce"
http://semtech2010.semanticuniverse.com/sessionPop.cfm?confid=42&proposalid=2930
In this presentation, I explain how the new Facebook Open Graph Protocol can be used by any business, and how it can be combined with the GoodRelations vocabulary for putting rich store, price, product, or service information directly into your pages.
More information: http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart
Web Site Visibility in the Giant Graph of Commerce DataMartin Hepp
In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).
This is part 1 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
This is part 3 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
This is part 2 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
This is part 4 of the ISWC 2009 tutorial on the GoodRelations ontology and RDFa for e-commerce on the Web of Linked Data.
See also
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
Web 3.0. für Spezialversender: Weniger Preiswettbewerb durch maschinengeeignete Produktbeschreibungen im WWW
Die gute Wettbewerbsposition vieler Versandhändler beruht darauf, dass sie eine große Vielfalt an sehr spezifischen Produkte überregional anbieten. Leider müssen sich potenzielle Kunden mit heutigen Suchmaschinen bei ihrer Suche viel zu früh auf sehr wenige Produktmodelle beschränken, die dann der Ausgangspunkt für intensiven Preisvergleich sind. Individuelle Stärken der Anbieter und individuelle Präferenzen der Kunden werden so nicht ausreichend berücksichtigt. Kunden entscheiden sich daher vorzeitig und auf Basis einer unvollständigen Informationslage für ein Modell und beachten dann nur noch den Preis.
In diesem Vortrag wird erklärt, wie man mit neuartiger Web-Technologie den Preiswettbewerb im Versandhandel reduzieren und die individuellen Stärken und Eigenschaften der Produkte mit weniger Verlust zum Kunden übermitteln kann. Dieser Ansatz mit dem Namen "GoodRelations" wurde von Prof. Hepp an der Universität der Bundeswehr in München entwickelt und ist heute Kern der eCommerce-Architektur von Yahoo. Gerade für Spezialversender bietet dies die Gelegenheit, neue Kunden zu gewinnen und die Marge zu steigern.
eCl@ss im Web: Mehr Kunden und bessere Stammdaten für jeden eCl@ss-AnwenderMartin Hepp
This talk summarizes how the Web of Linked Data and the GoodRelations/eClassOWL standards can be used to exchange structured product and offer information by embedding additional meta-data directly into corporate Web pages.
Current Web technology results in overly fierce price competition, because search engines force us to reduce our search space to early in the decision making process to just a few product models, on which we then do simplistic price comparison shopping. The presentation sketches how the GoodRelations Web of Data Schema at http://purl.org/goodrelations/ can reduce price competition and increase customer satisfaction.
myOntology: Community-driven Vocabulary Design and Maintenance for E-CommerceMartin Hepp
The myOntology platform is a prototype for creating and maintaining Web vocabularies with minimal entry barriers for contributing domain experts. In this brief talk, I will summarize the key design paradigms and target applications, and demonstrate the current version.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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A Short Introduction to Semantic Web-based E-Commerce: The GoodRelations Vocabulary
1. A Short Introduction to
Semantic Web-based E-Commerce:
The GoodRelations Vocabulary
http://purl.org/goodrelations/
Martin Hepp
mhepp@computer.org / http://www.heppnetz.de
Martin Hepp
1
mhepp@computer.org
2. This Presentation is for YOU
Everybody selling
• goods and services on the
Web,
• Web shop software, or
• ERP software.
Everybody involved in
• managing product master
data (e.g. e-catalogs).
Martin Hepp
2
mhepp@computer.org
3. E-Commerce on the Web
World Wide Web
Enterprise 1
Structured
Data on
Products and
Services
(purchased
and offered)
Martin Hepp 3
mhepp@computer.org
4. E-Commerce on the Web
World Wide Web
Enterprise 1
Structured
Data on
Products and
Services
(purchased
and offered)
Martin Hepp 3
mhepp@computer.org
5. E-Commerce on the Web
World Wide Web
Enterprise 1
Structured
Data on
Products and
Services
(purchased
and offered)
Martin Hepp 3
mhepp@computer.org
6. E-Commerce on the Web
World Wide Web
Enterprise 1
Enterprise 2
Structured
Data on
Structured Products and
Data on Services
Products and (purchased
Services and offered)
(purchased
and offered)
Martin Hepp 3
mhepp@computer.org
7. E-Commerce on the Web
World Wide Web
Enterprise 1
Enterprise 2
Structured
Data on
Structured Products and
Data on Services
Products and (purchased
Services and offered)
(purchased
and offered)
Martin Hepp 3
mhepp@computer.org
8. E-Commerce on the Web
World Wide Web
Enterprise 1
Enterprise 2
Structured
Data on
Structured Products and
Data on Services
Products and (purchased
Services and offered)
(purchased
and offered)
Martin Hepp 3
mhepp@computer.org
9. The Web as a Bottleneck for Sharing Product Data
Martin Hepp
4
mhepp@computer.org
10. The Web as a Bottleneck for Product Search
• Who sells solar panels with at least 12 A
output?
• Who can repair my Sony TV set?
• Who sells Volkswagen cars?
• etc.
Martin Hepp
5
mhepp@computer.org
11. The Web as a Bottleneck for Product Search
Martin Hepp
6
mhepp@computer.org
12. Web of Data (“Semantic Web”)
Enterprise 1
Enterprise 2
Structured
Structured Data on
Data on Products and
Products and Services
Services (purchased
(purchased and offered)
and offered)
Martin Hepp
7
mhepp@computer.org
13. Web of Data (“Semantic Web”)
Enterprise 1
Enterprise 2
Structured
Data on
Products and
+ Structured
Data on
Products and
Services
Services (purchased
(purchased and offered)
and offered)
Martin Hepp
7
mhepp@computer.org
14. Web of Data (“Semantic Web”)
Enterprise 1
Enterprise 2
Structured
Structured Data on
Data on Products and
Products and Services
Services (purchased
(purchased and offered)
and offered)
Martin Hepp
7
mhepp@computer.org
15. Web of Data (“Semantic Web”)
Enterprise 1
Enterprise 2
Structured
Structured Data on
Data on Products and
Products and Services
Services (purchased
(purchased and offered)
and offered)
is compatible with is manufacturer of
Martin Hepp
7
mhepp@computer.org
16. E-Commerce on the Web of Data
(“Semantic Web”)
World Wide Web
Enterprise 1 Enterprise 2
Structured Structured
Data on Data on
Products and Products and
Services Services
(purchased (purchased
and offered) and offered)
Product Specifications: Type of Product, Features etc.
Details of the Offering: Price, Eligible Regions, etc.
Martin Hepp
8
mhepp@computer.org
17. Why Should I Bother?
• Web Shops: Better visibility in latest generation of
search engines (e.g. Yahoo)
• Same holds for any business that has a Web page,
from A as in Amusement Park to Z as in Zoo.
• Manufacturers: Allow your retailers to reuse
product feature data with minimal overhead at both
ends.
• Software Developers: Help your customers to
use and generate Semantic Web data. It’s easy!
Martin Hepp
9
mhepp@computer.org
18. Others Do Care: Pick-up in Industry
• Yahoo! SearchMonkey
• Smart Information Systems
• ebSemantics
• Virtuoso Sponger Cartridges for Amazon, eBay,
and others expected
• Numerous vendors of Web Shop software
Martin Hepp
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mhepp@computer.org
19. The GoodRelations Vocabulary
• A universal and free Web
vocabulary for adding
product and offering data
to your Web pages.
• Compatible with all relevant
W3C standards and
recommendations
• RDF
• OWL
http://purl.org/goodrelations/
Martin Hepp
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mhepp@computer.org
20. The GoodRelations Vocabulary
• Permanent,for
free access
royalty-
commercial and non-
commercial use.
http://purl.org/goodrelations/
Martin Hepp
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mhepp@computer.org
21. What Should I Do?
• Web Shops: Create a GoodRelations data dump of your
range of offers (rather simple)
• Vendors of Web Shop Software: Create
GoodRelations import and export interfaces (we can help
you with that)
• Every Business: Ask your webmaster to create at least
a basic description of your range of products or services
• Entrepreneurs: Invent new business models based on
GoodRelations data
Martin Hepp
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mhepp@computer.org
22. Additional Information
• Web Page
•Ontology
•Language Reference
•Primer
•Recipes
•Wiki
http://purl.org/goodrelations/
Martin Hepp
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mhepp@computer.org
23. Contact us!
Dr. Martin Hepp
Chair of General Management
and E-Business
Bundeswehr University Munich
Werner-Heisenberg-Weg 39
D-85579 Neubiberg, Germany
Phone: +49 89 6004-4217
Fax: +49 89 6004-4620
http://www.unibw.de/ebusiness/
http://purl.org/goodrelations/
mhepp@computer.org
Martin Hepp
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mhepp@computer.org
24. Thank you!
http://purl.org/goodrelations/
Martin Hepp
mhepp@computer.org / http://www.heppnetz.de
Martin Hepp
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mhepp@computer.org