The story of gathering people for a green guide about Istanbul and writing a second-hand shopping guide for Istanbul.

1. A second-hand guide for Istanbul
Case study: starting a green
movement in a ‘green developing
country’

2. Istanbul:
a long way to go
• Garbage
• Traffic
• Public transport
• Green in the city
• Drinking water
• Attitude
• vegetarianism

3. A green Lonely
Planet for Istanbul
• Frustration
• Discovery
• Nobody knows
“I want to write ready-to-
use manuals to help
people who want to live
more ecologically in
Istanbul.”

4. Revealing ecology in Istanbul
• Composting and possible)
gardening • Green societies in
• Organic food (Erasmus) universities
• Vegetarianism • Recycling and garbage
• Drinking water system
• Carpooling • Energy
• Biking (shops) • Second-hand shopping
• Hitchhiking in Turkey • Ecological communities
• Green party • Animal rights
• Green NGOs (volunteering • ...
for English speakers

5. The ambitious
start
• coincidence
• Second-hand
shopping
• recycling
• Fun
• cheap

6. Crowdsourcing
• People working? Having fun!
• Group discovery sessions
– Publicity: 6-25 people
• Facebook
• CouchSurfing
– Fun, enthousiast
– Core team of responsibles
– … and a lot myself

8. Other projects
• A head start
– empowering meetings
• Responsibles
• subteams
• Deadlines
• Too much work
– Left the work to the responsibles
– Focus on 2nd hand project

9. Results?

10. Second hand Istanbul
Second hand shopping guide
• English, French, Turkish
• 60 shops
• Location, opening times, stuff sold, price class, how to
get there
• Located on google map
• Walking route in heart of the city

15. General outcomes
• A group of 50 active volunteers
– Party
– Living on? Sinek Sekiz
• Many new friends
• A green network
– Facebook group
• Experience Istanbul differently

16. Lessons learned

17. Crowdsourcing
• Use the right channels
• Make it fun while ‘working’
• Engage motivated people in a working team
– Clear tasks
– Deadlines
– Responsibles
– Dear to ask favours

18. We need a
leader!
• Motivate, follow
up, engage
• Involve, empower

19. Dare! Do!
• Communicate
• People will come
• People will find you
• Doubt
• Satisfaction
• enrichment

20. Istanbul:
many opportunities
People are
• waiting for initiatives
• Prepared to help
Easy to start
• A voluntary group
• A company

21. Case questions
• How would you make sure this organization
LIVES ON?
• What would you do differently to write a
COMPLETE green guide for Istanbul?

22. Links
• Facebook group ‘Revealing Ecology in Istanbul’
http://www.facebook.com/groups/18601469150
1128/
• Link to the second-hand guide:
– In English
– In Turkish
– In French
– The map with the shops and walking route
• Partners
– Yesilist: http://yesilist.com/
– Sinek Sekiz: http://sineksekiz.com/