1) The document discusses various ways to manage attention, such as creating it through thought and imagination, receiving it from inner flow states or by guiding others' attention, and spending it on resistance or experiences. 2) It also covers accelerating attention through increasing intake or decreasing spending, and controlling attention through understanding its flows and managing one's "attention housekeeping" like a personal budget. 3) The overall message is that attention can be understood and optimized through conscious management of how we create, receive, spend, store, and control our finite cognitive resource of attention.

1. Attention Institute
Everybody knows what attention is
- William James (1890)

2. How to create attention?
1) Thought
creates “friction energy”
2) Imagination
unlocks “source energy”
3) Alignment
creates “group energy”

3. How to receive attention?
1) From inner “source”
this is when one is in “flow”
2) Attention follows Attention
“Look!” – one can “guide” attention.
3) Demand (negative attention)
The body doesn't care good or bad.

4. How to spend attention?
1) On “resistance”
Resistance is the opposite of acceptance.
Resistance = the light bulb
(creating both light – thought; and heat – emotions)
Resistance = the fuel for “change”
Flow = superconductivity (= no resistance)
2) On “experience”
To experience is the opposite of wanting.
To experience means to re-collect one's attention

5. How to store attention?
1) I am not sure this is possible.
Can one store a river?

6. How to dilute attention?
This is about the quality of attention.
1) Importance
Something that is “important” to me, creates a
void which attracts attention. The thing
becomes “charged” with attention.
2) Judgment
An opinion is a “frozen” amount of attention.
Like a muscle knot, it hurts.
Questions are the massage to release them.

7. How to accelerate attention?
1) Increase the attention income per second.
See “How to receive attention?”
2) Decrease the attention spending per second.
See “How to spend attention?”

8. How to measure attention?
1) Attention bookkeeping
Plus / Debit = equity (Dutch: own power)
Minus / Credit = debt (Dutch: to blame)
2) Solvency
Debt ratio = how much attention do we borrow
from other people, as a percentage of our own
capacity?

9. How to control attention?
1) This is what the Attention Institute is about.
To find out how to create, take in, spend, and
control one's attention house keeping.
2) To really understand attention, think of
attention as “money”. You “pay” attention.
3) Questions:
– How does attention arrive in your purse?
– How does attention leave from your purse?

10. More about Attention
http://www.attentioninstitute.com