This document provides an overview of whitepapers, including what they are, why they are needed, and how to write them. A whitepaper is an in-depth report that presents a business problem and proposed solution. It aims to inform and persuade readers by establishing credibility. Whitepapers are useful for generating leads and helping sales teams. Effective whitepapers are at least six pages long with clear structure, dense information, and professional format and style. They educate readers on an issue and propose a solution based on evidence and examples.

1. A Quick Guide to Whitepapers
Prepared by Hamed M.Al-Ghazali
Data Gear AML/CTF Team
5/26/2019 Data Gear BI 1

2. Agenda
What a Whitepaper Is and what
isn’t
Why do we need Whitepaper ?
How to Prepare a Whitepaper?
Conclusion & Discussion

3. What a Whitepaper Is
• A whitepaper is a persuasive, authoritative, in-depth
report on a specific topic that presents a problem
(a Business Need ) and provides a solution (Technology).
• Whitepapers are designed to be read, chewed over i.e.
they make the reader think about his business problems
in a certain area and how the market is providing
solutions (or not…)
5/26/2019 Data Gear BI 3

4. What a Whitepaper Isn't
• Over detailed or includes unneeded info. that has
nothing to do with the problem or the solution.
• Repeatedly detailing your own stuff could turn off your
targeted audience.
The goal of a whitepaper is to inform and persuade based
on facts and evidence, not tell the world why people
need to buy your product right now.
5/26/2019 Data Gear BI 4

5. Why do we need
Whitepapers ?
• Whitepapers are a great resource for your
prospects and sales team.
• They help you build credibility and trust with your
readers (targeted audience).
• Also, people who choose to download
whitepapers often are further into the customer
buying cycle.
5/26/2019 Data Gear BI 5

6. How to Write a
Whitepaper
5/26/2019 Data Gear BI 6
Technically, there are no minimum requirements for whitepapers.
Here's what an A+ whitepaper looks like:

7. How to Make a Whitepaper
S L
D F
Structure Length
Density Format
Style

8. Length & Structure
• Length: No fewer than six pages, including illustrations, charts,
and references.
• Structure: There is usually a title page, table of contents, short
executive summary (optional but helpful), introduction, several
pages educating the reader about the problem, several pages
hypothesizing a solution, several pages offering an example of a
company that used that solution to achieve results, and a
conclusion.
5/26/2019 Data Gear BI 8

9. Density & Format & Style
• Density: Denser than an ebook. Whitepapers aren't
usually easy to skim -- in fact, readers usually need to
read them over more than once to get every piece of
information out of it.
• Format: PDF in portrait orientation (8.5" by 11").
• Style: Professional, serious, well written, and well edited.
(highly recommend to have a graphic designer to design
page layout, images, fonts, and colors as well).
5/26/2019 Data Gear BI 9

10. Conclusion
• In tech, a whitepaper usually describes a
theory(a business need ) behind a new piece
of technology (Solution).
• Whitepapers are great tools for Lead
Generation.
Real-life whitepaper :
https://blog.hubspot.com/news-trends/emerging-tech-for-
smbs?_ga=2.253385994.249990450.1558702783-974921617.1558702783
5/26/2019 Data Gear BI 10

11. Discussion
5/26/2019 Data Gear BI 11

12. 5/26/2019 Data Gear BI 12