A faster fast

This document discusses the history of communication at Nike, from the early days of memos and face-to-face meetings, to the introduction of email in the 1990s. While email initially increased productivity by making it easier to share documents, it eventually led to information overload as people overused cc functions and large file attachments. To address this problem, Nike created an internal social network called fmyi, which allows teams to securely store, share, and discuss information in one centralized place in order to cut down on unnecessary emails and improve productivity. The document argues that fmyi streamlines communication and collaboration across the global organization in the same intuitive way as popular social networks.