A Comprehensive Approach to Service Line Growth: Stratasan's Product Line Toolkit On Wednesday, October 26, 2016 Drake Jarman and Sean Conway presented this webinar. Without reliable, data-based intelligence, it is difficult to create actionable and measurable strategies for growing a service line. In this webinar, Drake and Sean cover the various challenges to growing a service line and potential solutions, as well as looking at how Stratasan's Product Line Toolkit can help in these efforts.

1. stratasan.com
Stratasan provides market intelligence to
hospitals and healthcare systems, equipping them
to make better decisions and maximize strategic growth.
Sean Conway
Product Specialist
Drake Jarman
VP of Sales
A Comprehensive Approach
to
Service Line Growth
The Webinar will begin at 1:03 PM CDT

2. stratasan.com
Our Partners:
stratasan.com

3. stratasan.com
SRG: Spark
Services
Analytics
Platform
Physician
Pathway
stratasan.com

4. stratasan.com
The Hospital:
● Winter Haven Hospital, Winter Haven Florida
● 527 Beds
● Service Lines:
○ Pulmonary, Cardiology, OB, Gastro, General Medicine
and Orthopedics
The Question:
● How can we improve Orthopedics?

5. stratasan.com
Data Sources:
Data Tools:
Mapping Tools: Presentation Tools:
Tools in the Toolkit:

6. stratasan.com
Strategic Planning:
● In the Cockpit
● Determining the Direction
● Monitor the Plan
Marketing Team
● Execution
○ Digital
○ Mail
○ Screenings
● Targeting
Physician Relations
● Building Relationships
● Targeting Docs
● Driving Referrals

7. stratasan.com
Physician Pathway
Data Tools:

8. stratasan.com
Stratasan provides market intelligence to
hospitals and healthcare systems, equipping them
to make better decisions and maximize strategic growth.
Sean Conway
sean@stratasan.com
Drake Jarman
drake@stratasan.com
A Comprehensive Approach
to
Service Line Growth
Thank you for joining us today!