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Growth discussions based on historical data are inadequate when strategizing to connect and provide care in our dynamic healthcare space. Healthcare strategists need current, actionable intelligence to shape their strategic vision. By geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed. They focus marketing promotions in areas with the greatest potential to impact their most desirable patients. In this presentation, Kelly Meigs with Tanner Health and Drake Jarman from Stratasan share the process for uncovering and addressing opportunities, identifying when strategies need attention, and creating action plans that produce measurable results.