A discussion of the whats and whys of real estate staging, complete with pictures!

1. What is home staging, anyway?

3. Make sure the home is in good repair
Clean and de‐clutter
Arrange the furniture to show off the
space
De‐personalize
Add appeal

6. It looks much better than it did, but…

7. Practical: location, price, size, floor
plan, state of repair
Emotional: “I can see myself living here!
I want to live here!”

8. Builds the home’s practical appeal
Finds solutions for any
shortcomings or distractions
At the same time, it appeals to the
buyers’ emotional side

9. Touches of drama
Moments of delight
Invitations to the buyers to
picture themselves living in the
home.

10. The room isn’t ready to show to buyers yet.
It’s ready to STAGE!