1. SUMMARY PRESENTATION
CONTEXT
MISSION
With the increasing scarcity of fossil fuels, with
“global warming” becoming a reality, with increasing Our mission is therefore to integrate relations with
social and ecological challenges, the adoption of new civil society at the core of the private sector’s
rules for the development of business activities strategy, in order to create sustainable added value.
appears no longer to be a mere option but an
imperative necessity. Moreover, the number of EXPERTISE
NGOs has multiplied worldwide, and the attention
Our expertise is based on a solid experience with
they confer on companies’ practices clearly
companies, a strong network of NGOs in the field,
contributes to the challenge that companies face in
multilateral agencies and Governments and an
the global economy. Today, CSOs are no longer
extensive knowledge of current global issues.
confined in a role of service delivery but are
increasingly influential in policymaking and
All this is further strengthened by our links with the
performing watchdog functions. Therefore, engaging
academia around the world, which enables us to
with CSOs allows moving towards inclusive
remain at the forefront of academic thinking, while
globalization, promoting accountability, and
keeping a strong and practical operational
fostering solid linkages between the grass‐root
dimension.
organizations and the private sector.
A CROSS‐DISCIPLINARY SERVICE OFFER
In parallel, the private sector is changing, and as
companies can no longer afford to act in a “non‐
 Diagnosis & decision making tools (mapping
responsible” manner without being pointed at and
and analysis of CSO/private sector
suffering severe consequences, they are more and
relationships in the field, stakeholder
more expected to better understand their
cartographies and dynamic databases)
relationships with organizations representing the
 Support to strategy formulation & design of
interests of civil society, in order to be proactive
genuine partnership strategies with civil
rather than reactive, and position themselves in a
society organizations at the local, national
positive logic of value creation.
and international levels.
 Capacity strengthening activities: project
These findings reveal that partnering with CSOs
management‐training, conception of
represents an important yet relatively unexplored
customized monitoring and evaluation tools,
opportunity for the private sector to make markets
stakeholder sessions/team‐building…
more inclusive, in a sustainable way. However, even
 Advocacy /awareness‐raising activities
when they’re internationally renowned, businesses
are often clueless about the magnitude and targeting managers or high level officials

intricacies of the complex world of CSOs. At Be‐ Support of stakeholders in the field and
linked, we firmly believe that the private sector has close coaching of businesses, NGOs and
no choice but to become more and more a partner of institutions in order to formulate and
development initiatives in general. However, we also implement effective jointly agreed projects.
advocate that the efficiency of pro‐poor business
models is closely dependent upon the capacity of the
private sector to better function with NGOs.
More information @ www.be‐linked.net

2. BIOS
Jérôme Auriac Nadine Deswasière Aurélie Boukobza
Founder & General Manager Associate Director Associate Director
Having held sales and marketing Nadine has over 23 years of From 2005 to 2008, Aurélie
positions in the Wolters Kluwer experience in the food‐ Boukobza has served as
publishing group, Jerome joined processing industry. She worked Programme Officer for the
Novethic as commercial for major groups, such as United Nations Development
director. In 2003, he joined Campbell and Nestlé. For the Programme (UNDP) in Morocco.
Manifeste as an Associate last 10 years, Nadine has been Specializing in the themes of
Director. General Manager at Nestlé and human development and
was responsible for the Business democratic governance, Aurélie
A sustainable development and Units managing 150 to 500 M€ was responsible for the
business/NGO partnerships market. She has a wide implementation of a portfolio of
specialist, Jerome is the founder international experience (Asia, projects jointly with the
of wwo.fr, and has been a Eastern Europe, Switzerland, Moroccan Government.
consultant for 7 years for a Western Europe) and has
number of multinational managed teams of up to 1 500 Along with these functions,
companies and institutions on people in a complex array of Aurélie is a certified project
their CSR communication policy cultures and structures. In manager and was involved in
and their strategy related to addition to quality the restructuring and
NGOs. management, Nadine has professionalization efforts of the
extensive experience in UNDP office in Morocco as well
His studies have been in modern distribution management in as in the professionalization of
literature and Portuguese, and developed and developing project management
he is also the president of a countries. methodologies in the Arab
development NGO in Brazil region.
(www.abaquar.org). She has also been an
independent director at Alfesca Aurélie brings with her strong
Jerome works on a regular basis Labeyrie & Fleury Michon, and field experience of development
with management schools (HEC, was awarded the 2007 Grand projects, an in‐depth knowledge
ESSEC), established business Prix for Corporate Governance. and understanding of national
associations and NGOs In 2007, she founded government systems, the UN
(Coordination Sud). He is also EthiConseil, a consultancy system and the current context
involved with overseas specializing in ethics, corporate of international development.
educational and research governance and sustainable
centers (Natural Capital development. Born and raised in Morocco,
Institute, Getulio Vargas Aurélie studied in Paris, London
Foundation), either as speaker Nadine is President of the and Boston, where she
or through academic work Gandhi Institute Association, graduated in 2003 with a
(CNRS/Dauphine, INSEAD). which acts to heighten Master’s in International Affairs.
Jerome.auriac@be‐linked.net Aurelie.boukobza@be‐linked.net
awareness and individual
responsibility in the economic,
environmental and social
spheres.
Nadine.deswasiere@be‐linked.net
More information @ www.be‐linked.net