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Goodwill Central Virginia Presentation
The document outlines a marketing plan to increase donations and shopping among 18-24 year olds at Goodwill stores. The plan includes appointing a fashion advisory board, in-store radio ads with a younger voice, a blog on the Goodwill website, posters on college campuses and downtown, and partnering with local fashion magazines. It also details events like a t-shirt design contest and Second Debut's Second Debut event to drive traffic. The budget is $9790 and success will be evaluated based on email list growth, blog traffic, t-shirt participation, Second Debut event attendance, Second Debut store traffic, and donations to the Goodwill Winnie mobile donation vehicle.
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