A exclusive gathering of senior Level In house IP Attorneys from across North America.

1. Delegate Information
Package
Global IP
Exchange TM
Positioning IP at the Cutting
Edge of Business Strategy
Barton Creek Resort & Spa
Austin, Texas
February 22-24, 2009
www.globalipexchange.com

2. Global IP
Exchange
TM
Positioning IP at the Cutting Edge of Business Strategy
Barton Creek Resort & Spa
Austin, Texas The Venue
The Venue
February 22-24, 2009 Barton Creek Resort & Spa,
Austin, Texas Resort & Club provides the perfect
The Boca Raton
backdrop to inspire the free flow of ideas. Situated on
Welcome to the 2009 Global IP Exchange
Barton Creek Resort & Spa -- a AAA Four-Diamond
luxury acres in fabled South Florida, it acres in the heart of
356 hotel in Austin – spans 4,000 is a truly complete
The growth of intellectual property as the single most important corporate the glorious Texas Hillthe amenities, facilities and of the
resort offering all of Country, and boasts some
region's most breathtaking views. This Austin luxury hotel
asset class in the world has elevated IP strategy to a critical component of services found at the most entertaining beachfront
and resort offers 303 guest rooms and suites furnished in
business success and growth. properties in the world. Discover the extensive array of
an elegant Texas style. It is home to a variety of recreational
features that distinguish this freshly redesigned Boca
options, including the #1 and #2 ranked resort golf courses
Increasingly, IP Strategists are expected to bring more to the corporate table,
in Raton beachof Austin's most luxurious spas, a full-service
Texas, one resort, including:
and the 3rd annual Global IP Exchange™ has been designed to provide today’s fitness center, indoor and outdoor pools, a miniature golf
Chief IP Counsel even more value for time out of office. By providing you course, a fully-supervised children's program, as well as
■ Two 18 hole championship golf courses
four exceptional restaurants. Barton Creek’s award-winning
innovative and exciting presentations, topics for discussion and one-to-one
■ Highly acclaimed Spa Palazzo
conference and meeting facilities accommodate groups
business meetings, as IP strategists attending the Global IP Exchange™ you
of ■ World-class restaurants and dining options
all sizes.
will come away with new ideas, insights and information that will re-energize
■ 30 award winning tennis courts
your departments and enhance your contribution to the bottom-line.
8212 Barton Club Drive
■ Three state of the art fitness centers, and six
Austin, Texas 78735
swimming pools
Phone: 512-329-4000
■ Half 866-572-7369
Toll Free: mile stretch of private Atlantic oceanfront
The 2009 Global IP ExchangeTM case study speakers include:
Fax: 512-329-4597
■ Newly renovated, 32 slip, full service marina
• John H. Doll, Commissioner for Patents, USPTO
■ Extensive collection of onsite shops and boutiques
• Marian Underweiser, Intellectual Property Law Counsel, IP Law Strategy &
■ Premier Club membership, with newly enhanced
Policy, IBM
features
• Jennifer Wuamett, Chief IP Counsel, Freescale Semiconductor
• Dr. Judy Jarecki-Black, Global Head, Intellectual Property, Merial Ltd.
• Hildy Bowbeer, Assistant Chief IP Counsel, 3M
• Carl Roof, Global Trademark Director, Associate General Counsel –
Intellectual Property, Procter & Gamble
• Raymond S. Parker, III, Ph.D., Associate Vice-President & Head, Internal
Medicine, US Patent Department Operations, Sanofi-Aventis
• Fabio R. Silva, Corporate & IP Counsel, Burberry Limited
• Timothy Witkowski, Executive Director of IP Litigation & Executive Counsel,
IP, Boehringer-Ingelheim USA Corporation
• Douglas Luftman, General Counsel, IP, Palm, Inc.
This event is a must attend for all heads of intellectual property, and promises
to deliver the strategic information you need to make your IP department more
efficient and effective in today’s business environment.
2

3. Global IP ExchangeTM • February 22-24, 2009
The speakers at the Global IP Exchange have been invited specifically because of their level of expertise and thought
leadership in the intellectual property arena. Boasting a wealth of accumulated knowledge and experience, this elite group will
help plant the seeds of discussion that will make this Exchange one of the most unique events you attend this year.
John J. Doll Eric Shih
Commissioner for Patents Deputy General Counsel-Chief IP Counsel
USPTO Verigy Ltd.
Michael Noonan Timothy Witkowski
Director of Intellectual Property, Chief IP Counsel Executive Director of IP Litigation & Executive Counsel
Laird Technologies, Inc. Boehringer-Ingelheim USA Corporation
Douglas Luftman
Kevin Cranman
General Counsel, Intellectual Property
General Counsel, Americas
Palm, Inc.
TANDBERG Television, Part of the Ericsson Group
Distinguished Speaker Faculty 2009
Kevin O’Brien
Senior IP Counsel
Hildy Bowbeer
Goodrich Corporation
Assistant Chief Intellectual Property Counsel
3M
Raymond S. Parker, III, Ph.D.
Associate Vice-President & Head, Internal Medicine, US
Russell Boltwood Patent Department Operations
Vice President of Licensing & Intellectual Property Sanofi-Aventis SA
UTStarcom Incorporated
Jennifer Wuamett
Vice President & Chief Intellectual Property Counsel,
Eric Janofsky
Freescale Semiconductor, Inc.
Vice President of Intellectual Property
Marvell Technology Group Ltd.
Carl Roof
Global Trademark Director, Associate General Counsel –
Robert Hart Intellectual Property
Chief Intellectual Property Counsel The Procter & Gamble Company
Harman International Industries, Inc.
Ankur Shah
Associate General Counsel – Intellectual Property
Dr. Judy Jarecki-Black
Freddie Mac
Global Head, Intellectual Property
Merial Limited
John Flynn
Senior Counsel - IBM Systems and Technology Group
Thomas J. Kowalski IBM
Partner
Frommer Lawrence & Haug LLP Fabio Silva
Corporate & Intellectual Property Counsel
BURBERRY LIMITED
Alexander Montagu
General Counsel
Fabricio Vayra
Lipper, Inc., a Reuters Company
Senior Counsel – Intellectual Property
Time Warner Inc.
Dr. Lulin Gao
Peter Hlavnicka
Former Commissioner of China’s State Intellectual Property
Enterprise IP Licensing and Brand Management
Office
Nortel Networks Corporation
Marian Underweiser Andy Cadel
Intellectual Property Law Counsel, IP Law Strategy & Policy Managing Director & Associate General Counsel
IBM JPMorgan Chase & Co.
Kareem M. Irfan Margie Milam
General Counsel - IP & IT Corporate Secretary and General Counsel
Schneider Electric MarkMonitor
Stephen Cohen
Assistant Chief Litigation Counsel,
Division of Enforcement
Securities and Exchange Commission (SEC)
www.globalipexchange.com | 1-866-296-4580 | exchange@iqpc.com 3

4. Global IP ExchangeTM • February 22-24, 2009
A Forum Exclusively for Senior Strategists
The Global IP ExchangeTM has been developed to cater to the unique needs
of the most senior intellectual property executives.
The only way to effectively ensure that each and every participant at the
Exchange is able to extract true strategic value from the event is to strictly
limit attendance. Who you will meet:
Exchange delegates
This is why participation at the event is by invitation-only.
To ensure the Exchange offers the highest degree of
relevancy for attendees, only senior executives responsible
This ensures that you are able to tap into a network of influencers and
for the intellectual property within their organizations are
decision makers – people with their eyes on the future and with proven
invited. This exclusive format allows you to connect with
solutions to your most pressing needs.
those peers whose insights you respect most – through
exceptional networking, business meetings and strategic
information sharing sessions.
You are in the Driver’s Seat
IP Executives in attendance will include:
Your time is valuable. Which is why, at the Global IP ExchangeTM, you will
customize your itinerary to reflect your current objectives and future goals. Chief Intellectual Property Officer / Counsel
•
Chief Patent Officer / Counsel
•
Your agenda will be made up of conference sessions, one-on-one
Chief Trademark Officer / Counsel
•
business meetings, our signature Brain WeaveTM discussions, and other
Head of Intellectual Property
•
innovative networking opportunities. Prior to the exchange you will
Deputy General Counsel (IP)
customize your itinerary by making your selection of: •
General Counsel (IP)
•
Conference Sessions Assistant / Associate General Counsel (IP)
•
The highly crafted conference sessions reflect the strategic issues that
VP, Intellectual Property
•
senior IP executives have identified as priorities during our lengthy
VP, Licensing / Business Development – Intellectual
•
research process. You will choose from a selection of plenary and
Property
concurrent sessions covering a myriad of issues that will create the
VP, IP Strategy
•
foundation of your agenda.
One-on-One Business Meetings
Exchange Service Providers
An integral part of your agenda is the one-on-one business meetings with
leading Service Providers. Service Providers are invited based on the requirements of
attending delegates. The service providers at the Global IP
When you register for the Global IP ExchangeTM we ask you to identify the ExchangeTM specialize in the following areas:
solutions and services you are currently considering. We then invite
Advertising and Branding Due Diligence
•
leading vendors who can supply problem-solving prescriptions for your
Anti-counterfeiting & Anti-diversion
•
business.
Automation and Technologies
•
Cost Containment and Spend Management
Prior to the Exchange, you will be able to assess the service providers •
who will be attending and select 6-8 who you would like to spend time International IP Management
•
with at the event. IP Evaluation Solutions
•
IP Licensing and Business Development
•
Your selections are then incorporated into your customized agenda. These
Insurance Services
•
private 30 minute one-on-one meetings give you the opportunity to hear
Language and Translation Services
•
from leading specialists, whose industry knowledge and experience enable
them to make a valuable contribution to the requirements of your business. Legal Process Outsourcing
•
They offer objective, flexible and relevant strategies for success. Litigation Management and Support
•
Matter Management Solutions
•
This unique aspect of the Global IP ExchangeTM serves to simplify the
Online Brand Protection
•
process for sourcing new solutions; switch you on to answers that are
Patent Portfolio Management
•
working for others; and offer you early previews of emerging
TM Portfolio Management
technologies. •
www.globalipexchange.com | 1-866-296-4580 | exchange@iqpc.com
4

5. Global IP ExchangeTM • February 22-24, 2009
Efficiency at the USPTO: Are Applications Reviewed Fairly and Given an Equal Chance?
Sunday, February 22nd:
2:15 p.m. – 3:00p.m. Although the USPTO takes pride in declaring its transparency to the IP World, it has been in the hot seat for years, criticized for its lack of efficiency and
fairness. How has the USPTO responded to this criticism, and have their attempts toward improvement been successful? What areas are still in need
of improvement, and how can you, as your company’s representative, work with the USPTO to bring about critical and necessary change? Discuss with
John Doll, Commissioner for Patents of the USPTO:
How a patent application is treated from the moment it arrives at the USPTO
•
Tactical methods used to prepare patent applications that will give them the greatest chance of receiving approval
•
Practical suggestions for improving the efficiency within the USPTO and how to make it happen
•
John J. Doll
Commissioner for Patents
USPTO
Managing Patent Litigation: Withstanding Enforcement Threats
Sunday, February 22nd:
3:00 p.m. – 3:45 p.m. IP enforcement activity, especially regarding patents, continues to increase. Patent (and other IP) litigation is expensive and drains resources. As an IP
strategist, you must know how to proactively protect your client and manage enforcement activity and litigation in a cost and time efficient manner.
Discuss with your peers how patentees enforce their rights – and how to manage and mitigate risks and costs posed to your client.
Response to offers of license/sale, cease and desist letters, and other types of assertions
•
Best strategies for defending against attempts at patent enforcement
•
Patent trolls: know their habits, and discuss best practices for protecting against them
•
When to escalate a licensing defense with legal or administrative action (e.g., reexams, infringement suits, declaratory judgments, or “ITC”)
•
Kevin Cranman,
Michael Noonan
General Counsel, Americas
Director of Intellectual
TANDBERG Television,
Property, Chief IP Counsel
Part of the Ericsson Group
Laird Technologies,
Inc.
Optimizing the Use of Mediation as a Tool for Resolving Intellectual Property Rights Disputes
The benefits to using ADR, and particularly mediation, as opposed to litigation are many, yet IP counsel still fail to recognize its suitability and effectiveness
in resolving intellectual property rights disputes. The flexibility of the process and the outcome makes it ideally suited to helping your company meet its
business objectives, regardless of whether it is the plaintiff or the defendant. Discuss with your peers how to leverage ADR with an emphasis on:
Running a business savvy operation by recognizing the advantages of ADR versus litigation and ADR’s potential for efficiently resolving IP disputes
•
Preparing yourself and your clients to optimize the opportunities that arise through mediation
•
Common mistakes made by parties in preparing for mediation and how to avoid them
•
Hildy Bowbeer
Assistant Chief Intellectual
Property Counsel
3M
How to Hire & Retain Top Talent while Competing with Big Law Firm Salaries
Sunday, February 22nd:
3:45 p.m. – 4:30 p.m. Retaining top talent is always a challenge, yet it will be increasingly difficult in an era of shrinking supply and growing global demand. Organizations
not only have to compete with each other, but they also must compete with large law firms that continue to offer comprehensive compensation and
benefits packages. This problem becomes even more burdensome in a downturn economy, when corporations cannot afford to compete with large
salaries and must use other methods to prevent costly turnover. Discuss with your peers:
Implementing an attractive cost-effective incentive program to counteract the high salaries of law firms
•
Retaining talented team members by instituting a competitive performance development program
•
Encouraging innovation and transparency among your IP team
•
Creating a properly focused and committed environment
•
Eric Janofsky
Russell Boltwood
Vice President of
Vice President of
Intellectual Property
Licensing & Intellectual
Marvell Technology
Property
Group Ltd.
UTStarcom
Incorporated
A New Trend in Europe: Germany as a Hotbed for Patent Litigation
Enforcement of intellectual property rights in Germany
•
The efficiency of the German judicial system and distinction between the civil and patent courts
•
A cost-effective analysis of choosing to file for patents and litigate in Germany
•
Why Germany has become such a hotbed for patent litigation
•
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6. Global IP ExchangeTM • February 22-24, 2009
Challenges and Realities of Compliance with the FCPA
Sunday, February 22nd:
4:45 p.m. – 5:30 p.m. Government enforcement of the FCPA has become increasingly strict, and the SEC and DOJ have been aggressively trying to crack down on violations.
As Chief IP Counsel, your responsibilities typically include involvement with executing global business strategy. As companies focus on expansion of
international operations, Chief IP Counsels must be aware and able to recognize violation traps, especially when the illegal conduct is not the payment
of bribes per se. This session will involve an overview of the FCPA and recent enforcement activities by the DOJ and SEC. The session will also cover
various violations that can arise during global business activities and how to prevent violations of the FCPA including:
Identifying risks in relationships with third-party licensing agents
•
Instituting a robust compliance program for international based R&D operations, dealing with joint venture partners, distributors and agents
•
How to handle investigations when problems arise so that attorney client privilege is not waived
•
Robert Hart Stephen Cohen
Chief Intellectual Property Assistant Chief Litigation Counsel,
Counsel Division of Enforcement
Harman International Securities and Exchange Commission
Industries, Inc. (SEC)
Practical Strategies for Enforcing Rights against Gray Market Goods in the US
Due to the lack of protection under US law, enforcing rights against gray-market goods remains an ongoing concern for Chief IP Counsel. This becomes
a global issue in an unstable US economy as consumers have motivation to exploit gray market goods to make profit from currency fluctuations. Discuss
with your peers practical strategies to enforce your rights in light of inadequate current laws including:
Unique branding of identical products in different countries to track the influx of gray market products
•
Actively eliminating sources of illicit goods by implementing procedures to proactively track and monitor your distribution channels
•
Policing initiatives to proactively limit production of and access to gray market goods
•
Peter Hlavnicka
Enterprise IP Licensing
and Brand Management
Nortel Networks
Corporation
Breaking out of your Comfort Zone and Getting Involved with “Non-Traditional IP Matters”
Sunday, February 22nd:
6:30 p.m. – 7:30 p.m. Increasingly, IP Counsel are expected to bring more to the corporate table. This requires you to switch gears from thinking as a lawyer, to thinking more
like a business partner. By aligning focus with the company’s business strategy, the IP portfolio has the potential to make a major contribution to the
bottom-line. Discuss with your peers how you can increase profit by getting involved with non-traditional IP matters with a focus on:
Entering the corporate boardroom and driving corporate initiatives with IP strategy
•
Results-driven strategies for protecting your global portfolio once you go off-patent
•
Innovative strategies for protecting your products in absence of a patent
•
Integrating your IP strategy with M&A and joint ventures to realize the most value out of your IP portfolio
•
Thomas J. Kowalski
Dr. Judy Jarecki-Black
Partner
Global Head, Intellectual
Frommer Lawrence
Property
& Haug LLP
Merial Limited
Implications for Your Company’s Intellectual Property Rights When Expanding Your
Monday, February 23rd:
Business in Asia
8:00 a.m. – 9:15 a.m.
After experiencing much scrutiny, enforcement of Intellectual Property rights in Asia is improving. The increase in protection combined with the current
status of the US economy, and the relatively low cost of doing business there has encouraged many companies to expand their business into Asia, and
as a result, facing intellectual property challenges. This interactive session will involve a comprehensive discussion on:
Best practices for protecting your patents, trademarks and trade secrets in major Asian markets;
•
Avoiding common pitfalls that befall Companies that are unaware of foreign IP environment: Cybersquatters in Korea; Counterfeiters in China;
•
software thieves in India
Dr. Lulin Gao
Alexander Montagu
Former Commissioner
General Counsel
of China’s State
Lipper, Inc., a Reuters
Intellectual Property
Company
Office
www.globalipexchange.com | 1-866-296-4580 | exchange@iqpc.com
6

7. Global IP ExchangeTM • February 22-24, 2009
The Real Creation of Secondary Markets for Patents: Realizing the Value of Unused Patents
Monday, February 23rd:
10:15 a.m. – 11:00 a.m. In the United States, some observers claim that over 95% of issued patents are unlicensed and over 97% of issued patents never generate any
royalties. Companies who have embraced these statistics by entering secondary markets are maintaining a vital competitive edge over companies
whose unused patents are just collecting dust on shelves. Although there is much to gain, there are certain pitfalls that the Chief IP Counsel must be
aware of. Discuss with your peers best practices for realizing the value of unused patents including:
Procedures for analyzing which unused patents would be most profitable
•
Exploring different types of patent brokers and deciding which type is the best fit for your strategy
•
Understanding the motivation behind potential acquirers in secondary markets
•
Best practices for successfully negotiating IP contracts
•
Eric Shih
Deputy General Counsel-
Chief IP Counsel
Verigy Ltd.
Patent Reform: What, When and How?
Monday, February 23rd:
12:00 p.m. – 12:45 p.m. Patent law remains largely unchanged after a long history of failed attempts to reform. A lack of consensus and cooperation among major US industries
has only frustrated any forward progress. Despite any divergences, the one resounding agreement is that change is certain. What changes are likely to
take place and is it possible to reach some common ground among battling industries? How can you take responsibility in protecting your IP portfolio by
preparing for what’s to come? This session will take an in-depth look into how you can take responsibility in protecting your IP portfolio with a focus on:
Critically analyzing proposed legislation toward harmonization and why attempts have failed
•
Using the most effective resources to lobby for your cause
•
Practical suggestions for reaching middle ground among conflicting industries in an effort to collaborate and lobby to make the patent system more
•
efficient
Douglas Luftman
Timothy Witkowski
General Counsel,
Executive Director for IP
Intellectual Property
Litigation & Executive
Palm, Inc.
Counsel
Boehringer-Ingelheim
USA Corporation
Achieving a Balance: Duty of Information Disclosure & Candor Issues
Although the amount of information required to be disclosed when filing for a patent has been reduced, IP counsel are still faced with the daunting
challenge of knowing how much information is enough. It can become quite costly for the Chief IP Counsel to provide outside counsel with too much
information to review prior to filing, but on the other hand, if you withhold too much knowledge, you have the potential to be in serious trouble with the
PTO. Is it possible to reach a balance? Discuss with your peers:
How to efficiently streamline your processes using a comprehensive analysis of costs incurred through information disclosures
•
Implementing an efficient IP training program for your company’s inventors and engineers so that they are knowledgeable about what type of
•
information needs to be disclosed to prevent unnecessary expenditures
Achieving the right balance in your training program to avoid costly mistakes from under-disclosing
•
Executive Roundtables: Trends and Challenges in Managing Patent Litigation
Monday, February 23rd:
1:45 p.m. – 3:00 p.m. Patent litigation is high stakes, sometimes bet-the-company, always expensive. The extraordinary challenges in managing patent cases are heightened
by continuing changes in litigation tactics and judicial approaches to patent cases. In this session, we provide an array of roundtables, so that each
conference participant can discuss and share insight on a pressing or emerging issue of particular interest in patent litigation. These roundtables, led by
Covington and Burling LLP, will provide the right forum for you to ask the hard questions and collaboratively develop strategies that will help you
prepare and meet the demands of changing litigation landscape. Topics to be addressed include:
Significant recent decisions and developing trends in patent litigation
•
The International Trade Commission as an emerging forum of choice for “trolls”
•
Judicial impacts on avoiding or ending litigation by license or covenant not to sue
•
Harnessing electronic discovery
•
Increasing patent infringement risks from cross-border product development and assembly
•
George F. Pappas
Partner
Covington & Burling LLP
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8. Global IP ExchangeTM • February 22-24, 2009
Protecting and Reexamining your Trade Secret Strategy
Monday, February 23rd:
4:30 p.m. – 5:15p.m Deciding whether or not to seek registration for a patent as opposed to maintaining a trade secret is a difficult burden to bear for IP Counsel. The
extreme downside of an improper filing, jeopardizing your proprietary rights, requires extensive risk analysis. While existing regulations present a costly
hurdle, the threat of pending reforms create an even more uncertain playing field. Discuss with your peers:
Reexamining your trade secret strategy in light of pending legislation
•
Best practices for protecting your trade secrets including proactive measures and litigation strategies
•
Pitfalls and dangers involved in turning a trade secret into a patent and how to mitigate those risks
•
Kevin O’Brien
Senior IP Counsel
Goodrich Corporation
Post-Grant Opposition Practice in the US: Should we Conform to the European Model?
It has been said that the re-examination process adopted by the USPTO has been long and slow. Delays have been attributed to the sheer number of
bad patents being issued. One of the solutions being debated is the adoption of the European model and more specifically, the element of third-party
policing. This session will involve a critical analysis of:
Challenges that would arise in attempting to switch to the European system
•
Whether the European system would improve or decrease efficiency within the USPTO
•
Litigation determining elements resulting in cost-effective solutions
•
Raymond S. Parker, III, Ph.D.,
Associate Vice-President &
Head, Internal Medicine, US
Patent Department Operations
Sanofi-Aventis SA
Increasing the Efficiency of your IP Strategy in Times of Economic Uncertainty
Monday, February 23rd:
6:15 p.m. – 7:00 p.m Companies are battling to gain the competitive edge in this volatile marketplace, and those that will come out victorious are the ones that alter their IP
strategy with changing times. During times of economic uncertainty, Chief IP Counsel must evaluate their IP strategy to proactively forecast whether it
will withstand economic downturns. Benchmark with your peers how to prepare and alter your IP strategy during critical times with a focus on:
How to make your patent portfolio cost-effective by strategically prioritizing what patents should be filed
•
Taking a global approach and analyzing where your patents would be most lucrative
•
Analyzing alternative suppliers to negotiate the best price optimized legal support
•
Jennifer Wuamett Kareem M. Irfan
Vice President & Chief Intellectual General Counsel - IP & IT
Property Counsel Schneider Electric
Freescale Semiconductor, Inc.
Cooperation among Departments in Strategically Managing a Global Trademark Portfolio
Tuesday, February 24th:
8:00 a.m – 9:00 a.m. Encouraging cooperation among all involved departments when launching new initiatives is vital to the protection of your global trademark portfolio.
This involves not only a deep understanding of the company’s intellectual assets among non legal departments, but also collaboration of ideas from
those departments prior to launch. Otherwise, checking the box on the backend is way too late to have an impact. Discuss with your peers:
Instilling an understanding of what is potentially protectable and what is not in the realm of TM/TD
•
Encourage marketing, design and related groups to have IP in mind at the outset of a project or initiative
•
Ensuring that senior business leadership fully understand the relative strength of IP for any initiative
•
Ensuring that the various legal disciplines (including TMs and Patents) are aligned on the overall IP approach for each business/initiative.
•
Carl Roof
Global Trademark Director,
Associate General Counsel –
Intellectual Property
The Procter & Gamble Company
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8

9. Global IP ExchangeTM • February 22-24, 2009
Expanding your IP Portfolio by Leveraging Employee Innovation
Tuesday, February 24th:
10:30 a.m – 11:15 a.m. US law sometimes works against innovation, as all ideas cultivated on the job legally belong to the employer, and employees have no motivation to
go above and beyond the call of duty. As Chief IP Counsel, you have the opportunity to implement programs that encourage employee invention, not
only among your inventors, but among the rest of your staff as well. Adequately capturing all of the IP possible enables you to maintain the
competitive edge, but there are certain pitfalls and dangers you must be wary of in taking an idea from invention state through monetization. Discuss
with your peers:
Encouraging innovation and expanding your IP portfolio through an internal inventive reward program
•
Analyzing the patentability of employee inventions
•
Pitfalls and dangers that arise with employee-employer transactions
•
Leveraging open-source internally
•
John Flynn
Ankur Shah
Senior Counsel - IBM Systems
Associate General
and Technology Group
Counsel – Intellectual
IBM
Property
Freddie Mac
Using your Global IP Strategy to Create a Defensive Shield against Trademark & Brand
Infringement
The effective monitoring and protecting of your company’s valuable marks and brands is an essential component to any successful IP strategy. Lack of
strong protection can result in less profit and a damaged reputation. Complex global marketplaces and social technology make protecting your marks
and brands particularly difficult. Discuss with your peers best practices for monitoring and protecting your trademarks and brands including:
Effectively managing your trademark monitoring system that services your global IP portfolio’s specific needs
•
The Intellectual Property Rights Act of 2008 and its implications for trademark infringement
•
How to assert against a claim using the “safe harbor” provision of the Digital Millennium Copyright Act (DMCA)
•
Best practices for protecting your domain name and implementing a defensive shield against cybersquatting
•
Fabricio Vayra Margie Milam
Fabio Silva
Senior Counsel – Corporate Secretary and
Corporate & Intellectual
Intellectual Property General Counsel
Property Counsel
Time Warner Inc. MarkMonitor
BURBERRY LIMITED
Modifying your Internal IP Strategy with Recent Case Law Development
Tuesday, February 24th:
11:15 a.m. – 12:15 a.m. As the principal IP strategist for your organization, it is your responsibility to make certain that all initiatives are up-to date with shifting case law.
What steps can you take to ensure that your IP strategy is flexible enough to withstand major changes? Discuss how to alter your IP strategy in light of
the following case law development:
The standard for obviousness after KSR v. Teleflex
•
Drafting and negotiating licenses after Quanta Computer v. LG Electronics
•
The end of business method and/or software patents after in re Bilski
•
The courts’ broader declaratory power after MedImmune v Genentech
•
Marian Underweiser
Andy Cadel
Intellectual Property Law
Managing Director &
Counsel, IP Law Strategy
Associate General
& Policy
Counsel
IBM
JPMorgan Chase & Co.
Here's what delegates had to say about the 2008 Global IP Exchange
Global IP Exchange packed a great deal of critical + It was a welcome escape from the office to network with contemporaries, gain
pertinent information into a short space of time; the valuable insight into best practices, and to meet with exceptionally qualified
content was well paced and on point – VP & DGC, JDA service providers – VP of IP & AGC, Biomet Inc
Software Group, Inc
Rewarding, educational, productive!! – Chief Patent Counsel, Credit Suisse
“.. promised and delivered. I enjoyed this conference”
This was one of the most productive CLE conferences I’ve ever attended – Head
– Chief Patent Counsel, Thomas & Betts
of IP, RTI International
Corporation
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10. Global IP ExchangeTM • February 22-24, 2009
WHAT YOUR PARTICIPATION INCLUDES:
This exclusive event is strictly for senior intellectual property executives. If you haven’t received an invitation to this event and would
like to know if you qualify to attend please call 1-866-296-4580, email exchange@iqpc.com or fill in an invitation application online
at www.globalipexchange.com
Participation for qualified delegates includes:
2 nights accommodation at the resort
•
Access to the secure pre-event website to customize your schedule for the Exchange
•
Selection of Brain WeavesTM, keynote presentations and conference sessions
•
Selection of one-to-one business meetings with service providers
•
Breakfast, lunch and refreshments
•
Welcome Dinner on Day 1 and Networking Dinner on Day 2
•
CLE Accreditation
IQPC will seek CLE accreditation in those states requested by registrants which have continuing education requirements. This is subject
to the rules, regulations and restrictions dictated by each individual state organization. Application for accreditation of this course or
program in all CLE approved states is currently pending. To request CLE credits, please indicate when registering for this event.
Barton Creek Resort & Spa, Austin, TX
Call 1-866-296-4580
Email exchange@iqpc.com
Apply for an invitation online www.globalipexchange.com
www.globalipexchange.com | 1-866-296-4580 | exchange@iqpc.com