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CENTRAL NEW MEXICO’S PREMIER ENTERTAINMENT VENUE
YOUR MARKETING AND ENTERTAINMENT OPPORTUNITY




                           PRESENTED BY:


                              ...
Our Mission Statement




    Create customized marketing solutions designed to produce
   measurable results utilizing th...
Global Spectrum Parent Company




                                    Established 1967


                     Over a $1 b...
The Comcast Family Overview
Global Spectrum

                    A Worldwide Leader in
                       Venue Management



                    ...
Leadership

    A worldwide leader in venue management. The Santa Ana Star Center
    is the most recent addition to our p...
Experienced Facility Manager



              7                   Home to 10 Minor League Hockey
        Performing       ...
National Booking Program


Better
Promoter
Relations

                           More
                           Events
  ...
PROMOTER QUOTES

The Global Spectrum management team is innovative, fiscally responsible and proactive
    in the local co...
The Santa Ana Star Center


                           Your Star Center Staff Leaders

                                   ...
The Santa Ana Star Center

 The Santa Ana Star Center is an 8,000 seat multipurpose arena, located in Rio Rancho,
 New Mex...
The Santa Ana Star Center


                                    Home Of:
                             New Mexico Scorpion...
Accessibility

        TARGETED TO ATTRACT OVER 600,000 ANNUAL VISITORS




The Santa Ana Star Center is located in the fa...
Market Highlights


 The Ultimate Sports & Entertainment
  Destination in Central New Mexico


 The Santa Ana Star Center...
MALE/FEMALE RATIO
  54.3% Male
  45.7% Female

OVER 18% POPULATION GROWTH RATE

EDUCATION
  67% have college degrees
 ...
 George Lopez

 WCW Monday Nitro

 Michael Buble’

 James Taylor

 Tool

 Cirque du Soleil

 Kenny Rogers

 WWE Sm...
 Ringling Bros, Barnum & Bailey

 Nutcracker on Ice

 Harlem Globetrotters

 Sesame Street Live

 Professional Bull R...
Jan 12 and 13        – Rio Rancho Homeshow
Jan 16               – Harlem Globetrotters
Jan 24 and 26        – PRCA Rodeo
F...
Rio Rancho’s New Central Business District




                               Sandoval Regional
                          ...
Who
  Marketing Opportunities              is SSE?
We offer a strategic consultative marketing service to help
companies s...
Concession Opportunities

  Our concession partner is Boston Culinary. We will work closely with Coke to
                 ...
VIP SEATING OPPORTUNITES


 Luxury Suites
 NEW All-Inclusive Club Membership
 Club Seating and special amenities

     ...
Capabilities of the SASC
Capabilities of the SASC
Capabilities of the SASC
Capabilities of the SASC
Capabilities of the SASC
Capabilities of the SASC
Capabilities of the SASC
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Capabilities of the SASC

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An overview of Global Specrum and the proven marketing capabilites available to local and regional companies.

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Capabilities of the SASC

  1. 1. CENTRAL NEW MEXICO’S PREMIER ENTERTAINMENT VENUE
  2. 2. YOUR MARKETING AND ENTERTAINMENT OPPORTUNITY PRESENTED BY: Ted A. Major Director, Partnership Development and Client Services Santa Ana Star Center
  3. 3. Our Mission Statement Create customized marketing solutions designed to produce measurable results utilizing the entertainment and marketing assets of the Santa Ana Star Center Our organization is committed to providing exceptional customer service in order to ensure our alliance exceeds our partner’s goals and objectives. “Perfection is impossible to attain, but if you chase perfection… you’ll catch excellence.”
  4. 4. Global Spectrum Parent Company Established 1967 Over a $1 billion in revenue 2008
  5. 5. The Comcast Family Overview
  6. 6. Global Spectrum A Worldwide Leader in Venue Management 84 venues 8,834 events Event attendance over 17.3 million Over $328 million in gross ticket sales Over $595 million in gross revenue
  7. 7. Leadership A worldwide leader in venue management. The Santa Ana Star Center is the most recent addition to our portfolio of over 80 properties What We Do: Our five core goals… 1. We generate more events. 2. We increase attendance 3. We increase customer spending 4. We offer great customer service & client satisfaction. 5. We manage & control expenses. 6. We offer measurable Marketing Support 7. We offer better Return-on-Investment 8. We create VIP Experience
  8. 8. Experienced Facility Manager 7 Home to 10 Minor League Hockey Performing 33 Tenants Arts Centers & Arenas Theaters 11 Miscellaneous Facilities 25 (Fairgrounds, Convention Amphitheatre, Centers Entertainment & Retail Districts) 8 Stadiums
  9. 9. National Booking Program Better Promoter Relations More Events Booking Team Industry Relationships
  10. 10. PROMOTER QUOTES The Global Spectrum management team is innovative, fiscally responsible and proactive in the local community. Our experience with Global Spectrum at Live Nation continues to blossom because of the marketing initiatives they develop. At Live Nation we have witnessed continued growth in the entertainment market with passion of Global Spectrum. - Riley O’Connor, CEO, Live Nation Canada I have been a concert promoter for many years, and have promoted headline entertainment throughout North America, there is still nothing as valuable as working closely with the local marketing team at the host venue. They alone have knowledge of their market and relationships with local media partners that an outside party just cannot cultivate from long distance. Global Spectrum’s is proof in point . Their efforts and personal attention to all aspects of advertising, promotion and marketing assure the best possible local and regional campaigns - Mary Gellott, AEGLive Outstanding, Dedicated, Determined, Dependable are all words I would use to describe working with the Global Spectrum. This past year promoting the 135th edition of RBBB Circus and Disney On Ice Finding Nemo could not have been a better experience and I attribute it to the great relationship I have with Global Spectrum. - Windy Caviness, Field Marketing Manager, FELD Entertainment
  11. 11. The Santa Ana Star Center Your Star Center Staff Leaders GUNNAR FOX General Manager BRINT JACKSON MIKE KILLION ISA WEDDIGE TED A. MAJOR Assist. GM Director of Building Director of Finance Director, Business Director Marketing Operations Development & Services AUDREY RYAN CHRIS JONES MASON PINNERE REBECCA GUTIERREZ Manager, Director of Box Premium Seating & Client Event Services Building Engineer Office Manager Services MARYSOL de BLANC KATHEY MARTINEZ MATT BOLINGER TBD Administration Marketing Manager Events Manager Operations Manager Assistant
  12. 12. The Santa Ana Star Center The Santa Ana Star Center is an 8,000 seat multipurpose arena, located in Rio Rancho, New Mexico. This popular arena opened its doors on October 21, 2006, to a sold-out CHL Hockey Game. Today, we attract audiences of varied tastes and interests to our new state-of-art arena which is approximately 25 miles from Downtown Albuquerque and the Sunport International Airport. On April 1, 2009 Global Spectrum was introduced as the new property manager. Global Spectrum operates over 80 facilities across the United States and brings unmatched expertise and international respect as a leading venue management company. .
  13. 13. The Santa Ana Star Center Home Of:  New Mexico Scorpions  New Mexico Wildcats  Major Concert Events  Family Entertainment  Corporate Events Capacity:  CHL Hockey: 6,500  Concerts: Up to 8,000  Luxury Suites: 37
  14. 14. Accessibility TARGETED TO ATTRACT OVER 600,000 ANNUAL VISITORS The Santa Ana Star Center is located in the fast growing City of Rio Rancho. Easily accessed at the intersection of Unser Boulevard and Paseo del Volcon, which is also part of a larger City Centre project that includes the new City Hall.
  15. 15. Market Highlights The Ultimate Sports & Entertainment Destination in Central New Mexico  The Santa Ana Star Center proudly entertains and reaches the Albuquerque metropolitan market which has a population in excess of 750,000  Projected to host a total of more than 120 annual concerts, games, and events  Targeted to attract over 600,000 annual visitors
  16. 16. MALE/FEMALE RATIO  54.3% Male  45.7% Female OVER 18% POPULATION GROWTH RATE EDUCATION  67% have college degrees  12% have post graduate degrees. AGE  68% are 25-54  15% are 55+  17% are 24 or younger HOUSEHOLD INCOME  Average Household Income is $65,000
  17. 17.  George Lopez  WCW Monday Nitro  Michael Buble’  James Taylor  Tool  Cirque du Soleil  Kenny Rogers  WWE Smackdown  Journey  Montgomery Gentry  Staind  Casting Crowns
  18. 18.  Ringling Bros, Barnum & Bailey  Nutcracker on Ice  Harlem Globetrotters  Sesame Street Live  Professional Bull Riding  Motorcross  Disney on Ice  Champions on Ice  Monster Trucks
  19. 19. Jan 12 and 13 – Rio Rancho Homeshow Jan 16 – Harlem Globetrotters Jan 24 and 26 – PRCA Rodeo Feb 13 – Ultimate Fighting Feb 15 – Doodlebops Feb 22 and 23 – NMAA Wrestling March 7 and 8 – Southwest Jr. Wrestling March 11 thru 13 – NMAA Basketball March 28 and 29 – Annual Pork –n- Brew(outside parking lot) More Events in 2009 - 2010 March 28 thru 30 – Disney on Ice April 12 – Marriage Enrichment April 17 – Sugarland Greater Attendance April 18 and 19 - Blackeagle Pow Wow April 29 - Michael Buble’ April 30 – Dierks Bently Improved Customer Service May 2 and 3 – George Lopez May 8 – Highlands Graduation May 14 thru 17 May 19 – Cirque Du Solieu – RRHS Graduation More Marketing Support May 30 thru June 1 - Sesame Street Live Aug 2 – Rage in the Cage Sept 19 - Childrens Waterfest VIP Experience Sept 27 and 28 - Rio Rancho Homeshow Oct 4 – Rumble in Rio Oct 18 - Mix Martial Arts Nov 12 and 13 - NMAA Volley Ball Nov 15 - Gaither Homecoming Nov 28 – Top Rank Boxing
  20. 20. Rio Rancho’s New Central Business District Sandoval Regional Medical Center  Restaurants  Office Complex  Residential Development  Automobile Access  Bicycle  Pedestrian Walkways
  21. 21. Who Marketing Opportunities is SSE? We offer a strategic consultative marketing service to help companies solve marketing and entertainment challenges which appeal to the lifestyle of the New Mexico consumers. We make things E.A.S.Y. by providing you with: – Education on the evolving trends, interests, opinions and attitudes within the Albuquerque metro market – Access to your target consumer and the local tastemakers that influence buying decisions – Strategic thinking that will meet your goals and objectives with the use of our arena and event entertainment – Yield and measurable R.O.I. through customized programs 27
  22. 22. Concession Opportunities Our concession partner is Boston Culinary. We will work closely with Coke to maximize in-arena sales opportunities. Matt Coonrad Boston Culinary Group Santa Ana Star Center 3001 Civic Center Circle NE Rio Rancho, NM 87144 505.891.7311 Office 505.891.7325 Fax mcoonrad@bcginc.com
  23. 23. VIP SEATING OPPORTUNITES  Luxury Suites  NEW All-Inclusive Club Membership  Club Seating and special amenities Fans First! They are our #1 asset

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