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Lecture 02:   Fundamentals of Retailing PRESENTED BY: Ian Agoncillo Paca ña
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Retailing? ,[object Object]
Issues in Retailing ,[object Object],[object Object],[object Object]
High Costs and Low Profits of Retailing
Typical Channel of Distribution Manufacturer Wholesaler Retailer Final  Consumer ,[object Object],[object Object]
Typical Retailing Process
Value Chain ,[object Object]
Retail Value Chain ,[object Object],[object Object]
Top Global Retailers Source: Ernst & Young research The U.S. retail industry generates $3.8 trillion in retail sales annually…
The Retailer’s Role in the Sorting Process
What is Value? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key is to Create Value “ Value” is the answer to the customer’s question: “ How satisfied am I with what I paid for?”
Customers demand value ,[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object],[object Object]
Typical Customer Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Miscellaneous Customer Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turning Around Weak Customer Service Focus on Customer Concerns Empower Front-Line Employees Show That You Are Listening Express Sincere Understanding Apologize and Rectify the Situation
Elements Contributing to Effective Channel Relationships
Question and Answer Q & A
References ,[object Object]

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