Uploaded byFaye Oney
1,358 views
Columbus Urban League Marketing Plan
This marketing plan summarizes the situation and objectives for the Columbus Urban League in 2009. It identifies the League's users, donors, and volunteers as key audience segments. The plan proposes two overarching goals: 1) to position the League as a contemporary, growing organization dedicated to helping disadvantaged individuals become productive members of society, and 2) to raise the League's profile among potential private and individual donors to become a more compelling option for charitable donations. A series of tactics are recommended to achieve these goals, strengthen the League's reputation, and ensure its continued success in serving the community.
