The document outlines marketing strategies and planning for Beeline RPO, including details on key team members and their roles. It highlights various advertising campaigns, tradeshows, direct mail initiatives, and special events aimed at engaging clients and prospects. Specific promotional materials, themes, and outreach efforts are also discussed to enhance brand visibility and client interaction.

2. The MARKETING Team MARIA RODRIGUEZ, Marketing Manager Strategic Marketing Meeting Planning Public Relations JESSICA HUGGINS, Marketing Specialist Marketing Support Sales Support Tradeshow Support JESSICA MCDEARMAN, Marketing Coordinator Tradeshow Coordination Promotional Items & Giveaways Holiday Cards & Gifts

3. BEELINE RPO Website www.beeline.com/RPO Homepage Preview

4. BEELINE RPO Collateral POSTCARD CAMPAIGNS Pre-show Mailers Post-show Mailers Teaser Campaigns Save-the-Date Announcements (i.e. new hires; new offices; Introduce Beeline RPO/& Yourself)

5. BEELINE Brochure BROCHURE/BOOKLET Beeline RPO page >>> Other business units: CWS/Orchestrata/BLS Beeline Locations & Phone Numbers USAGE Tradeshows Direct Mail Campaigns Take-away @ Beeline RPO Sponsored Meetings

6. Advertising ADVERTISEMENTS (Print & Web) Targeted to a variety of industries: Government; Aerospace; Accounting; Oil; Engineering; etc. Media Schedule: Ad insertions in Aug., Sept., Oct. issues of HRO Today, HR Exec, and Tradeshow guide books. 2009 Planning - $50K ad campaign

7. Tradeshows HR Southwest, Ft. Worth, TX, Oct. 14-16 10’x20’ Booth Space - New booth signage Co-exhibiting with Beeline Learning Solutions (BLS) Pre-show mailer (teaser) - Decoder with message to stop by booth Themed giveaways Customer Event: Reception/Dinner. (Researching venues) ERE EXPO East, Hollywood, FL, Oct. 28-30 10’x10’ Booth Space Pre-show mailer (teaser) - Decoder with message to stop by booth Themed giveaways Customer event (Oct. 29): Café Patio; Reception @ beachfront, 2-story deck located at the Westin Hotel. O cean view. Dinner: Hollywood Prime Steakhouse INVITATION Beeline RPO Special Agent Badge Handed out at the booth Client or prospect that listens to demo gets invitation Polaroid at booth: Marketing Specialist will take a Polaroid of the guest and create their badge/invite

8. Direct Mail Campaigns PROMOTIONAL BRIEFCASE MAILER Briefcase contains Beeline brochure, Personalized Letter, and binoculars or other spy gadget. Mails to select group of clients and/or prospects. Usage: Introduction; Invitation to a client event; To provide clients with a special “assignment” - like a webinar or a meeting. (i.e. Brainstorming Series)

9. TOP SECRET 2008 MARKETING DELIVERABLES Website New Booth Signage New Beeline and New RPO Brochure Personalized Email blasts Quarterly Newsletter Beeline RPO Flyers RPO Press Kit Press Releases: 1) Beeline RPO named HRO Today’s Project/On Demand Leader; 2) Beeline RPO exhibits @ HR Southwest; 3) Beeline RPO exhibiting @ ERE Expo East. RPO Dossier - How to guide for Beeline RPO Recruiters 3rd RPO Executive Brainstorming Series