The Making of a Modern Publisher: Atlantic Media's Quartz

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The document discusses different types of content that can elicit emotions from people such as outrage, nostalgia, feeling smart, and overjoyed. It also discusses best practices for creating emotional and engaging content, including using visual elements, being relevant, high quality, unobtrusive, and transparent. The document promotes a fill-the-screen canvas bulletin that can engage readers and seamlessly integrate branded content with editorial.

Marketing

things that make people feel outraged
things that make people feel nostalgic
things that make people feel smart
things that make people feel overjoyed
things that make people feel surprised
things that make people feel informed
things that make people feel warm inside
things that make people feel validated
things that make people feel insecure
things that make people feel part of a group
emotional.
qz.com

A FILL-THE-SCREEN
CANVAS
ENGAGE
sparks engagement, promotes
interaction, builds awareness

YOUR BYLINE
BULLETIN
seamlessly integrated with
Quartz editorial content

The Making of a Modern Publisher: Atlantic Media's Quartz

出版社・新聞社のデジタル担当者の方々に向けた勉強会での発表資料です。"テーマは「バズフィード」「ハフィントンポスト」はなにがすごいのか" "新興メディア vs 大手メディア"。なにかございましたら、 ke12nny@gmail.com にご連絡くださいませ。　 Twitter：https://twitter.com/k_sato_oo Facebook：https://www.facebook.com/keiichysato ブログ：http://media-outlines.hateblo.jp

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The Making of a Modern Publisher: Atlantic Media's Quartz

6. things that make people feel outraged things that make people feel nostalgic things that make people feel smart things that make people feel overjoyed things that make people feel surprised things that make people feel informed things that make people feel warm inside things that make people feel validated things that make people feel insecure things that make people feel part of a group emotional. qz.com

7. qz.com emotional.

8. qz.com emotional.

9. best practices qz.com

10. qz.com relevance

11. quality = qz.com

12. unobtrusive qz.com

13. qz.com transparency

14.

15. A FILL-THE-SCREEN CANVAS ENGAGE sparks engagement, promotes interaction, builds awareness

16. YOUR BYLINE BULLETIN seamlessly integrated with Quartz editorial content