sell. distribute. manufacture. outsource. 
Sell music to your fans. 
Distribute it worldwide. 
Print merchandise. 
Reach global audience. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
The market 
8merch serves the independent 
Part of the global music industry 
($15 billion in 2013)* 
8Merch.com. Products & Solutions for the Music Industry 
*source: IFPI
sell. distribute. manufacture. outsource. 
The first problem 
Independent artists must pay fees 
for selling their music to fans. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
The second problem 
They need to co-operate with too 
many companies to get things done. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
The third problem 
They do not have time for the 
business side of their careers. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
Why are we different? 
Existing platforms charge 
either fees or commission 
for direct-2-fan commerce. 
8Merch charges nothing. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
What more do we offer? 
The same platform provides 
a plethora of complimentary services, 
which artists usually seek outside. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
What is the advantage? 
Our users, at the same time: 
make money 
save money 
8Merch.com. Products & Solutions for the Music Industry 
and
sell. distribute. manufacture. outsource. 
Our members 
8Merch.com. Products & Solutions for the Music Industry 
1800 
1600 
1400 
1200 
1000 
800 
600 
400 
200 
0 
2012 2013 2014
sell. distribute. manufacture. outsource. 
How much have they sold? 
8Merch.com. Products & Solutions for the Music Industry 
160,000 
140,000 
120,000 
100,000 
80,000 
60,000 
40,000 
20,000 
0 
Currency: EUR 2012 2013 2014
sell. distribute. manufacture. outsource. 
What have we built so far? 
Fully customizable music webshop 
solution integrated with social media 
and worldwide digital distribution network. 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
What have we built so far? 
Professional business portal for 
merchandise printing and fulfillment services 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
8Merch.com. Products & Solutions for the Music Industry 
FREE WEBSITE AND 
WEBSTORE integrated 
with social media 
Worldwide digital 
distribution network with 
NO UPFRONT COSTS 
Direct-2-Fan commerce 
and marketing tools in 
the easiest form ever 
Full-range merchandise 
printing and fulfillment 
for bands & labels 
Our product
sell. distribute. manufacture. outsource. 
We drive revenue through: 
1. Merch manufacturing 
2. Webstore fulfillment 
3. Tour fulfillment 
4. Digital distribution 
5. Publishing deals 
6. Promotional campaigns 
7. Special features 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
Numbers speak for themselves 
8Merch.com. Products & Solutions for the Music Industry 
200,000 
150,000 
100,000 
50,000 
0 
2012 2013 2014 Revenue growth 
Currency: EUR
sell. distribute. manufacture. outsource. 
The future is bright 
8Merch.com. Products & Solutions for the Music Industry 
400,000 
350,000 
300,000 
250,000 
200,000 
150,000 
100,000 
50,000 
0 
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Revenue growth 
Currency: EUR
sell. distribute. manufacture. outsource. 
New features ahead 
- download codes / data for content 
- mobile ticketing solution 
- crowdfunding / fun club 
- one-stop marketplace 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
Marketing & Growth Strategy 
8Merch.com. Products & Solutions for the Music Industry 
Active advertising: 
- Google AdWords 
- Social media 
- Industry-specific media 
Event marketing: 
- Music & tech meet-ups 
- Curated live events 
- Talent workshops 
Reference-based marketing: 
- Country branches / reps 
- Discount-driven recommendations 
- Middlemen sales & marketing
sell. distribute. manufacture. outsource. 
8Merch.com. Products & Solutions for the Music Industry 
Arkadiusz Młyniec 
Chief Executive Officer 
Maciej Stankiewicz 
Head of Marketing 
Mateusz Młyniec 
Art Director 
Maciej Walusiak 
Head of IT 
Meet the Team
sell. distribute. manufacture. outsource. 
The competition 
Free sales of 
physical products 
Free sales of 
digital products 
Social media 
integration 
Worldwide digital 
distribution 
8Merch.com. Products & Solutions for the Music Industry 
Merch printing 
platform 
NO NO NO NO NO 
NO NO NO NO NO 
NO NO NO NO NO 
NO NO NO NO NO 
NO NO NO YES PARTIALLY 
YES YES YES YES YES
sell. distribute. manufacture. outsource. 
How much are we looking for? 
300 000 EUR 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
What do we need it for? 
- platform development 
- marketing & advertising 
- sales force growth 
8Merch.com. Products & Solutions for the Music Industry
sell. distribute. manufacture. outsource. 
Contact /8merch /8merch /8merch 
Arkadiusz Młyniec 
CEO 
arkadiusz.mlyniec@8merch.com 
(48) 509 408 908 
8Merch.com. Products & Solutions for the Music Industry

8Merch.com Pitch Deck 2014

  • 1.
    sell. distribute. manufacture.outsource. Sell music to your fans. Distribute it worldwide. Print merchandise. Reach global audience. 8Merch.com. Products & Solutions for the Music Industry
  • 2.
    sell. distribute. manufacture.outsource. The market 8merch serves the independent Part of the global music industry ($15 billion in 2013)* 8Merch.com. Products & Solutions for the Music Industry *source: IFPI
  • 3.
    sell. distribute. manufacture.outsource. The first problem Independent artists must pay fees for selling their music to fans. 8Merch.com. Products & Solutions for the Music Industry
  • 4.
    sell. distribute. manufacture.outsource. The second problem They need to co-operate with too many companies to get things done. 8Merch.com. Products & Solutions for the Music Industry
  • 5.
    sell. distribute. manufacture.outsource. The third problem They do not have time for the business side of their careers. 8Merch.com. Products & Solutions for the Music Industry
  • 6.
    sell. distribute. manufacture.outsource. Why are we different? Existing platforms charge either fees or commission for direct-2-fan commerce. 8Merch charges nothing. 8Merch.com. Products & Solutions for the Music Industry
  • 7.
    sell. distribute. manufacture.outsource. What more do we offer? The same platform provides a plethora of complimentary services, which artists usually seek outside. 8Merch.com. Products & Solutions for the Music Industry
  • 8.
    sell. distribute. manufacture.outsource. What is the advantage? Our users, at the same time: make money save money 8Merch.com. Products & Solutions for the Music Industry and
  • 9.
    sell. distribute. manufacture.outsource. Our members 8Merch.com. Products & Solutions for the Music Industry 1800 1600 1400 1200 1000 800 600 400 200 0 2012 2013 2014
  • 10.
    sell. distribute. manufacture.outsource. How much have they sold? 8Merch.com. Products & Solutions for the Music Industry 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Currency: EUR 2012 2013 2014
  • 11.
    sell. distribute. manufacture.outsource. What have we built so far? Fully customizable music webshop solution integrated with social media and worldwide digital distribution network. 8Merch.com. Products & Solutions for the Music Industry
  • 12.
    sell. distribute. manufacture.outsource. What have we built so far? Professional business portal for merchandise printing and fulfillment services 8Merch.com. Products & Solutions for the Music Industry
  • 13.
    sell. distribute. manufacture.outsource. 8Merch.com. Products & Solutions for the Music Industry FREE WEBSITE AND WEBSTORE integrated with social media Worldwide digital distribution network with NO UPFRONT COSTS Direct-2-Fan commerce and marketing tools in the easiest form ever Full-range merchandise printing and fulfillment for bands & labels Our product
  • 14.
    sell. distribute. manufacture.outsource. We drive revenue through: 1. Merch manufacturing 2. Webstore fulfillment 3. Tour fulfillment 4. Digital distribution 5. Publishing deals 6. Promotional campaigns 7. Special features 8Merch.com. Products & Solutions for the Music Industry
  • 15.
    sell. distribute. manufacture.outsource. Numbers speak for themselves 8Merch.com. Products & Solutions for the Music Industry 200,000 150,000 100,000 50,000 0 2012 2013 2014 Revenue growth Currency: EUR
  • 16.
    sell. distribute. manufacture.outsource. The future is bright 8Merch.com. Products & Solutions for the Music Industry 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Revenue growth Currency: EUR
  • 17.
    sell. distribute. manufacture.outsource. New features ahead - download codes / data for content - mobile ticketing solution - crowdfunding / fun club - one-stop marketplace 8Merch.com. Products & Solutions for the Music Industry
  • 18.
    sell. distribute. manufacture.outsource. Marketing & Growth Strategy 8Merch.com. Products & Solutions for the Music Industry Active advertising: - Google AdWords - Social media - Industry-specific media Event marketing: - Music & tech meet-ups - Curated live events - Talent workshops Reference-based marketing: - Country branches / reps - Discount-driven recommendations - Middlemen sales & marketing
  • 19.
    sell. distribute. manufacture.outsource. 8Merch.com. Products & Solutions for the Music Industry Arkadiusz Młyniec Chief Executive Officer Maciej Stankiewicz Head of Marketing Mateusz Młyniec Art Director Maciej Walusiak Head of IT Meet the Team
  • 20.
    sell. distribute. manufacture.outsource. The competition Free sales of physical products Free sales of digital products Social media integration Worldwide digital distribution 8Merch.com. Products & Solutions for the Music Industry Merch printing platform NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES PARTIALLY YES YES YES YES YES
  • 21.
    sell. distribute. manufacture.outsource. How much are we looking for? 300 000 EUR 8Merch.com. Products & Solutions for the Music Industry
  • 22.
    sell. distribute. manufacture.outsource. What do we need it for? - platform development - marketing & advertising - sales force growth 8Merch.com. Products & Solutions for the Music Industry
  • 23.
    sell. distribute. manufacture.outsource. Contact /8merch /8merch /8merch Arkadiusz Młyniec CEO arkadiusz.mlyniec@8merch.com (48) 509 408 908 8Merch.com. Products & Solutions for the Music Industry