2.  Humour Appeal:
- To catch viewer’s
attention
- Instant recall
 Scarcity Appeal:
- Based on limited supplies

3.  Brand Appeal:
- Brand conscious
- Choose particular products
 Rational Appeal:
- Individual’s needs
- Helpful to point out benefits

4.  Endorsement :
- Celebrities endorse
 Play on words:
- Uses catchy phrases
- Popular in youth

5.  statistics:
- Uses figures to display
aspects and popularity
 Plain Appeal:
- Uses everyday aspects
- Appeals to ordinary people

6.  Music Appeal:
- Certain intrinsic value
- Increasing persuasiveness
 Conclusion:
Appeals are very useful to understand advertising and also
to analyze it properly.