2. Ask yourself if you will use foursquare
to find out what’s happening tonight?
Ask yourself if you will use Groupon
to get a deal for lunch?
3. We all know the Story of Posies versus Groupon
V
POSIES LOST 8K
Couldn’t Make Payroll
Nearly Lost Her Business
4. Focused on Checkin
Big Brand Engagement
Checkin into Multiple Locations to Earn a “badge”
NO LIMIT on Checkins Distance or Number
Parii aim’s to implement Foursquare in the future
as part of the social layer within the service.
9. 1 2
Parii can be split into two uses..
interactive local search customer engagement
for licensed trade forum
10. ...its about Engagement....
A post from a user on a Facebook Wall
is more effective than a Paid Advert on Facebook
The study showed that Paid Ad Click through rates on Facebook were
0.04%
And were less effective after a two week period
The study also showed that Wall Posts on Facebook stood at
6.4%
These figures were based on 1/12th of all US Facebook users been online at any one time
The study also reveals that these rates went high as 30% for users in the age group 18-24
vitrue.com
12. 20 07
PARII
DRAUGHT
End User Use of Parii
Parii Users
13. Financials
Sales Businesses Gross Profit Net Profit
Year 1 1,105 230 96,300 8,872
Year 2 5,730 760 403,800 82,572
Year 3 10,729 1011 703,740 213,992
The Financials are based on just over a 1,000 businesses
using the service by Year 3
