Social media marketing is making waves in the world of B2B and Instagram is the leading group. First, about 42% of B2B researchers rely on information from their mobile devices during the purchasing process, which makes Instagram (a powerful platform for visual storytelling with more than 400 million monthly active users and counting), an increasingly important part of B2B marketing strategies.

2. AmericanExpress
 Its broad appeal, it is clear that
American Express is an expert when
it comes to brand development. Not
only have a reputation exclusive – for
your convenience amplifiers factor
significantly – also reveal a keen
appreciation of brand recognition.
 His final approach? To distinguish
themselves from the competition by
capitalizing desire of members to
have the experience, not only to buy
things scroll through your Instagram
feed image becomes more than a
well-coordinated spread of images.
You will also see the amazing food, a
trip to the great outdoors tranquility,
concerts and buzzwords like
“Explore.”

3. MailChimp
 When it comes to the social
media marketing campaigns,
MailChimp is on it. His
strength is well coordinated
bright and cheerful colors,
and the photos are a
combination of brand images,
customer stories and glimpses
of the inner workings of the
company. Good times had by
all.

4. IBM
 IBM is running a very
intelligent marketing
campaign over their feed, and
no wonder: they better look
like smartypantses, or they
will be out of work rather
quickly. Consequently, they
showcase engineers at work
and at play, their branded
THINKLab, the value of the
company and smiling faces.

5. Boeing
 Of course, Boeing does not need help
with brand awareness. Now we get it:
They make great aircraft, and they
are good at it. But they have still done
an impressive job, referring to its
customers and clients with excellent
photography and well-coordinated
feed.
 Plus, it’s fun to note their handle isn’t
simply @boeing … It’s
@boeinglovers. Once you reach the
page, you become part of an elite
group who appreciates quality
craftsmanship. Here’s how the brand
development is done, by making
people feel like they are a part of
something that really matters.

6. Intel
 Here’s another lesson on how
intelligence can form a
backbone of brand
development. Intel, the service
of other companies with chips
and processors, it can
probably be quite dry page.
Instead, they have got a
colorful feed to show their
products in action.

7. Maersk
 Maersk feed is an excellent
example of what a marketing
campaign looks like when
they are not much consumer
interest in what you are
doing. The answer? Combine
the color of the head, slap a
bunch of images of their class
vessels and thread of history
of excellence, environmental
commitment and social
responsibility throughout.
Boom. Mission accomplished.

8. GeneralElectric
 Here is another company for the
history books, is that not really
need any help to get brand
recognition (GE is riding over a
century of success thus far), but
actively going after anyway. His
approach is impressive, not so
much because it works, but
because they take an effort to
develop a great story with their
images. Again, their innovations
at work forms is the main part of
the page, but the explosions of
the past, led amazing quotes and
video also play a role.

9. Staples
 Here is another company for the
history books, is that not really
need any help to get brand
recognition (GE is riding over a
century of success thus far), but
actively going after anyway. His
approach is impressive, not so
much because it works, but
because they take an effort to
develop a great story with their
images. Again, their innovations
at work forms is the main part of
the page, but the explosions of
the past, led amazing quotes and
video also play a role.

10. Thank You For Watching
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