British pop star Leona Lewis is the new cruelty-free brand activist for The Body Shop. On March 11, the day the EU banned animal testing for cosmetics, Lewis launched a limited edition makeup and fragrance collection for The Body Shop featuring packaging with a deer motif representing the brand's history of using cruelty-free musk. Lewis, a long-term vegetarian, ensures the collection is 100% vegetarian and cruelty-free, using natural mineral pigments instead of animal-derived ingredients. She is passionate about both beauty and animal rights, and supports The Body Shop's stance against animal testing and unethical sourcing.

1. 74 | L’OFFICIEL | MAY 2013
ECOwarrior
TheBodyShop’snewbrandactivist
LeonaLewisshowsusthatbeauty
doesnothavetocomeattheexpense
ofourfurryfriends.
BY Kanu ASTHANA
SHIMMERPALETTE,
$39.90EACH
Two quick swipes
gives cheeks a subtle
pearlescent shine.
BLUSHERBRUSH,
$32.90
With man-made hair bristles,
it doubles up as a finishing
tool to dust excess powder off.
LIPGLOSS, $18.90EACH
Gives lips a subtle sheen
and pretty colour for up
to five hours.
WHITEMUSKLIBERTINE
FROM$26.90
A sweetened version of the
original musk.
B
ritish pop star Leona Lewis is The
Body Shop’s new Cruelty Free
brand activist. The role will see
her raising awareness of The Body
Shop and NGO Cruelty Free International’s
joint campaign to end animal testing for
cosmetics, for good.
Already Lewis has launched a makeup and
fragrance collection with the beauty brand
on 11 March — the day that the European
Union’s ban on animal-testing in the beauty
industry, went into effect.
The limited edition products feature a deer
motif on the packaging. She had picked
it because it references The Body Shop’s
history as one of the first beauty brands to
use cruelty-free musk. Lewis, who is a long-
term vegetarian, also assures us the collection
is “100 per cent vegetarian and 100 per cent
cruelty free.” The shimmer palettes for cheeks
(there are two), for example, do not use the
conventional shine ingredient — crushed
shellfish — and the lip glosses (pick from
four) use natural mineral pigments instead of
bug shells.
“I’m passionate about beauty and I’m all
about animal rights and Community Fair
Trade,” she says. Hence the brand’s stance
against animal testing and unethical sourcing
of ingredients strike a chord with her. “For
me, The Body Shop has reinforced the true
meaning of beauty. At the soul of it is love,
and from that love comes beautiful products.
The Body Shop brings about so much positive
change that I can’t help but feel inspired.”
BEAUTÉ
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ICON