The document outlines 7 hacks for user research: 1) Email users for feedback and offer different options to provide it. 2) Conduct internal user testing with employees who interact with customers. 3) Use analytics tools to observe user behavior on products. 4) Maintain a participant panel and recycle past participants. 5) Leverage customer support interactions to identify common issues. 6) Administer surveys with open-ended questions to obtain qualitative feedback. 7) Implement a demo desk for employees to test prototypes and provide feedback.

1. 7 USER RESEARCH
HACKS
USER RESEARCH ACADEMY
WWW.USERRESEARCHACADEMY.COM NIKKI ANDERSON

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EMAIL USERS FOR
FEEDBACK
OFFER THREE WAYS THEY CAN GIVE FEEDBACK:
- HOP ON A CALL
- HAVE THEM RECORD THEMSELVES AND SEND IT
- HAVE THEM RESPOND BACK VIA EMAIL
OFFER DIFFERENT LEVELS OF INCENTIVES FOR
EACH OPTION

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INTERNAL USER
TESTING
START WITH ACCOUNT MANAGERS, CUSTOMER
SUPPORT AND SALES, AS THEY GENERALLY HAVE
THE MOST CONTACT WITH CUSTOMERS
BOOK A TIME AND ROOM, GET
SNACKS/COOKIES/PIZZA AND SEND OUT AN EMAIL
ASKING FOR WHO IS INTERESTED

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USE (GOOGLE)
ANALYTICS
USE ANALYTICS TOOLS, SUCH
AS HOTJAR AND FULLSTORY TO WATCH HOW
USERS ARE INTERACTING WITH YOUR PRODUCT
ALSO LOOK AT GOOGLE ANALYTICS FOR TRENDS
OR PATTERNS OF BEHAVIOR

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KEEP A PANEL
AND RECYCLE
THINK BACK TO YOUR PREVIOUS RESEARCH
SESSIONS AND TRY TO IDENTIFY WHICH SESSIONS
WENT WELL
ASK IF THE PARTICIPANT IS OKAY WITH
CONTACTING THEM FOR FUTURE STUDIES

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USE CUSTOMER
SUPPORT
LISTEN INTO CALLS OR FILTER THROUGH SUPPORT
TICKETS
SPEAK TO THE SUPPORT TEAM MEMBERS TO FIND
THE MOST COMMON ISSUES THEY ARE HEARING

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GO FOR A SURVEY
ALWAYS INCLUDE OPEN-ENDED QUESTIONS TO
RECEIVE QUALITATIVE FEEDBACK THAT CAN HELP
ANSWER THE "WHY."
IF YOU CAN, OFFERING AN INCENTIVE TO
COMPLETE THE SURVEY ALWAYS HELPS

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TRY A DEMO DESK
A "DEMO DESK" IS AN AREA THAT ALLOWS
EMPLOYEES TO STOP BY AND PLAY WITH THE
CURRENT PROTOTYPES/IDEAS BEING WORKING
ON AND TO GIVE FEEDBACK