The document outlines a 7 stage model for website optimization and visitor engagement. Stage 1 involves measuring visitor engagement through an Engagescore. Stage 2 provides insights into visitor engagement levels and interests compared to sector benchmarks. Stages 3 and 4 analyze visitor data and provide suggestions for improvement. Stages 5-7 involve optimizing the website, visitors' experiences, and tracking engagement across channels to improve conversion.

1. ANALYSIS
SUGGESTIONS FOR
IMPROVEMENT
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Choose the power
of your launch!
EASY ROCKET SCIENCE FOR
ONLINE CONVERSION & ENGAGEMENT
Conversion & engagement destination
7 STAGE MODEL
WEBSITE
OPTIMIZATION
VISITOR OPTIMIZATION
& CUSTOMIZATION
MULTI-CHANNEL
OPTIMIZATION
MULTICHANNEL OPTIMIZATION
You can also track the engagement and interests of your visitors outside your website, on sites such as Face-
book, Twitter or LinkedIn.
7
VISITOR OPTIMIZATION & CUSTOMIZATION
The customization and optimization of your website for each visitor. The application of product targeting
and persuasion on the basis of different visitors.
6
WEBSITE OPTIMIZATION
Generate an optimal level of visitor engagement by adapting your website in real time, by means of A/B
testing or conceptual targeting.
5
SUGGESTIONS FOR IMPROVEMENT
On the basis of the analyses, you will be given targeted suggestions for improving the engagement of your
website visitors.
4
ANALYSIS
You can participate in the benchmark anonymously. In addition, you can obtain more comprehensive analy-
ses of the engagement, profiles and interests of your visitors.
3
INSIGHTS
Insights into the level of engagement and interests of your website visitors. These insights can also be com-
pared with other websites in your sector. This is also known as benchmarking.
2
MEASUREMENT
A unique, real-time scoring method which, based on consumption and participation, shows the average level
of engagement and interests of your website visitors in real time.
1
IQNOMY ENGAGESCORE FREE
IQNOMY ENGAGESCORE PLUS
IQNOMY LIQUID INTERNET
MEASUREMENT INSIGHTS