7 keys to open doors at General Motors. For sellers and marketers looking for sales trigger events to start new conversations with new contacts at General Motors.
General Motors is an automaker company founded in 1908 that designs, markets, and sells vehicles and car parts. It operates through several sub-companies that focus on specific vehicle types, such as Chevrolet, Cadillac, Buick, and GMC. While GM once led the global auto industry, it now faces competition from foreign automakers. However, GM has plans to transition to an all-electric lineup by 2035 and carbon neutrality by 2040 in an effort to adapt to the changing market and support environmental sustainability.